The Microparticulated Whey Protein market is experiencing rapid growth due to its versatile applications in the food and beverage industry. With increasing consumer demand for healthy and functional products, the use of microparticulated whey protein in formulations is surging. Additionally, advancements in processing technology and rising health-consciousness are driving market expansion.
According to Future Market Insights (FMI), the global Microparticulated Whey Protein Market is valued at US$ 165.0 million in 2023. It is estimated to reach US$ 376.7 million by 2033. Sales are likely to grow at a CAGR of 8.3% from 2023 to 2033.
It is noteworthy that ready-to-drink beverages occupy a substantial proportion of the global market. It is anticipated to hold a market share of 34.4% by 2033.
Due to their mobility and convenience, ready-to-drink beverages have grown in popularity in the modern period where people lead busy lifestyles. Customers who purchase these beverages have the chance to experiment with cutting-edge package designs and flavourings, such carbonation.
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Within the category of ready-to-drink beverages, both refrigerated and shelf-stable beverages are included. The demand for shelf-stable products is high as they are easy to store and distribute.
Growing demand for sports nutritional supplements is expected to provide favorable opportunities for manufacturers. This is due to microparticulated whey protein’s availability, amino profile, and digestibility.
Increasing demand for healthy and functional food products is also likely to stimulate market demand. Consumers are becoming health conscious and are actively seeking products that offer nutritional benefits. As it contains amino acids and high protein content, it also enhances texture and sensory attributes.
Changing consumer behavior, with a significant percentage seeking low-fat and high-protein food options, is driving the demand for microparticulated whey protein as a replacement for high-fat ingredients.
Increasing adoption of microparticulated whey protein as a texturizing and emulsifying agent in various food formations will drive demand. It provides excellent water-binding capabilities and can contribute to improving texture, velocity, and stability. These properties make it highly valuable for applications such as meat products, sauces, dressings, and desserts.
This trend is also prompting packaged food companies to incorporate functional ingredients to enhance their product labels and maintain their competitive edge.
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Key Takeaways from the Microparticulated Whey Protein Market Report:
- The global market for microparticulated whey protein is anticipated to reach US$ 376.7 million by 2033.
- The United States is likely to expand at 0% CAGR between 2023 and 2033.
- Germany is likely to dominate Europe market for microparticulated whey protein and hold a valuation of US$ 38.2 million by 2033.
- In terms of application, the ready-to-drink beverages segment accounts for a dominant share of 0% of the total market by 2033.
- By form, powder segment is expected to hold a significant market share of 6% of the total microparticulated whey protein industry in 2023.
“Rising demand for sports nutrition and healthy food products globally will fuel sales. Therefore, manufacturers need to need to develop products with novel features to stay competitive. Advent of processes like microencapsulation will likely reduce operating costs and increase efficiency for manufacturers.” – says a lead analyst at Future Market Insights (FMI)
Who is Winning?
CPKelco- SIMPLESSE®, Arla Foods Ingredients, Sure Protein WPC550 (NZMP), MILEI GmbH, Carbery, Leprino Foods, Makers Nutrition, LLC, Fonterra, Nutra Solutions and Others are key players in the microparticulated whey protein industry
Key players are developing microparticulated whey protein products with unique properties, enhanced functionalities and improved technologies. They are also investing in research and development to create new formulation and explore novel applications.
Key manufacturers are also implementing quality control measures, conduct regular testing and analysis to obtain necessary certifications.
For instance,
- In May 2021, Arla Foods Ingredients launched a new range of microparticulate whey protein ingredients. These are designed to use in low-pH beverages, such as energy drinks and fruit juices.
- In February 2021, Glanbia plc announced a partnership with a German start-up, Ingredient Insights GmbH, to develop new plant-based protein ingredients. It includes microparticulate whey protein, for use in food and beverage products.
- In November 2020, Hilmar Ingredients announced the launch of its new microparticulate whey protein concentrate. It is designed to provide enhanced texture and stability in a variety of food and beverage products.
Get More Valuable Insights
Future Market Insights (FMI), in its new offering, provides an unbiased analysis of the global microparticulated whey protein industry presenting historical demand data (2018 to 2022) and forecast statistics for the period from 2023 to 2033.
Microparticulated whey protein industry is segmented by application (ready-to-drink beverages, functional beverages, baked goods, confectionery, snacks and cereals, dairy (cheese/processed cheese and yogurt), coffee creamer, nutritional products, sports nutrition, medical nutrition (infant nutrition and frozen desserts), margarine, fat based condiments), by form (powder and liquid) and by region for 2023 to 2033
Microparticulated Whey Protein Market by Category
By Application:
- Ready-to-drink Beverages
- Functional Beverages
- Baked Goods
- Confectionery
- Snacks and Cereals
- Dairy
- Cheese/Processed Cheese
- Yogurt
- Coffee Creamer
- Nutritional Products
- Sports Nutrition
- Medical Nutrition
- Infant Nutrition
- Frozen Desserts
- Spreads
- Margarine
- Fat Based Condiments
By Form:
- Powder
- Liquid
By Region:
- Latin America
- North America
- Europe
- South Asia
- East Asia
- Oceania
- Middle East and Africa
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About the Food & Beverage Division at Future Market Insights (FMI)
FMI’s Food & Beverage team offers comprehensive business intelligence services, with a vast array of reports and data points analyzed across 50+ countries over a decade. The team provides consulting services and end-to-end research, offering expert analysis, actionable insights, and strategic recommendations to clients worldwide. Contact them to explore how they can assist with your unique business intelligence needs.
About Future Market Insights, Inc.
Future Market Insights, Inc. (ESOMAR certified, Stevie Award – recipient market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.
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