The frozen bakery market is anticipated to expand its roots at a steady CAGR of 6.5% between 2023 and 2033. The market is anticipated to cross a market share of US$ 85.97 billion by 2033 while it is likely to be valued at US$ 45.8 billion in 2023.
- The predilection of the youthful population for ready-to-eat food items, as well as the rebirth of the baking industry, both contribute to the market’s expansion. The expanding number of bakeries rebuilding and utilising contemporary equipment is also fueling demand for frozen bakery items.
- The increased popularity of gluten-free, organic baked superfoods has gained market traction. New vendors experimenting with bakery items including bread, dough, and toppings are also attracting customers, expanding the market beyond areas.
- Bakery behemoths or large corporations that rely on bakery items, such as McDonald’s, Domino’s Pizza, and Pizza Hut, are investing in Asian nations such as India and China while boosting development prospects.
- New cafe culture along with new concepts like burger cafe, and pizza cafe is experimenting with their menu, using new organic, gluten-free, healthy sides. Brands reach up to frozen bakery products with higher shelf life and enhanced quality & texture.
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Key Points
1. The United States market leads the frozen bakery market in terms of market share in North America. The growth in this region is promoted by the advanced food options, expanding corporate food culture along with the higher penetration of ready-made items.
2. The United Kingdom frozen bakery market is another significant market from the European region. Europe packaged bakery items are famous for its authenticity, taste, and texture. This helps the market gain traction through all the countries across the region.
3. The Japanese frozen bakery market is anticipated to thrive at a healthy CAGR during the forecast period. Asia Pacific region is witnessing higher foreign investment, a higher impact of western food culture on a large population and increased per capita income.
4. The fully baked product type is leading the segment with a CAGR of 7.5% between 2023 and 2033. It’s due to its higher consumption, and easy-to-use prospects.
5. Based on sales channel, the online segment thrives at a CAGR of 6% during the forecast period. It is due to the higher penetration of e-commerce platforms and easy shipping options.
Competitive Landscape
The key vendors work on experimenting with dough, breads, and sides. Alongside this, the increased shelf life with sustained quality and texture is something vendors work on. Key competitors and also merge, acquiring, and partnering with other companies to increase their supply chain, and distribution channel.
The key players in the market are Albany Molecular Research Inc.; General Mills, Europastry, Comapan, Rich Products Corporation, Canada Bread Company, Don Maiz SAS, Patagonia Artisan Bakers, Vandemoortele, Aryzta AG, Kellogg Company, Conagra Brands, Associated British Food, and Dr. Oetker
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Recent Market Developments
- Oetker has introduced its new frozen bakery products such as frozen pizza, frozen mini cakes, and easy-made waffles. Furthermore, it has also revised the cake decoration, cake mixes, and has extended their boundaries with a new brand named “My sweet Table”.
- Conagra Brands, under its ready set eat product range has introduced one-dish dinners and other bakery products such as frozen dough, pizza, and sides.
Market Segmentation
Recipe Outlook:
- Bread
- Viennoiserie
- Patisserie
- Savory Snacks
Product Outlook:
- Ready-to-prove
- Ready-to-bake
- Fully Baked
End User Outlook:
- Convenience Stores
- Hypermarkets & Supermarkets
- Artisans Bakers
- Hotels, Restaurants, and Catering (HORECA)
- Bakery Chains
- Online Channels
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