Personal Care Wipes Market is Anticipated to be Valued at US$ 37.27 Billion by 2032 | FMI

The personal care wipes market is expected to reach US$ 21.82 Billion in 2022, with a CAGR of 5.5% throughout the forecast period. By 2032, the market valuation is likely to exceed US$ 37.27 Billion.

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The personal care wipes market manufacturers are likely to grow the end-use industries during the forecast period. The personal care wipes market is expanding due to numerous hygiene care industries inventing customized products for their customers with particular designs and requirements.

They are making smooth and comfortable wipes for cleaning the skin with chemical resistance properties, which propels the personal care wipes market growth. The demand for personal care wipes is expected to increase over the projected period due to the new and improved wipes that contain pH level hygiene that is utilized for genital hygiene, which provides pleasant cleansing for females.

Moreover, during the forecast period, the cosmetic, healthcare, salon, and other end-use industries are growing the personal care wipes market size. Healthcare manufacturers are boosting these industries to increase the personal care wipes market growth in the coming period

The North American region dominates the global personal care wipes market by securing nearly 34% of the share during the forecast period. The US market is leading the region by securing a significant share due to growing hygiene concerns, health consciousness, and trends accelerating the personal care wipes market growth.

The personal care wipes market manufacturers are likely to grow the end-use industries during the forecast period. The personal care wipes market is expanding due to numerous hygiene care industries inventing customized products for their customers with particular designs and requirements.

Several hygiene care industries all around the globe are innovating customized products for their consumers with specific designs and requirements is uplifting the personal care wipes market growth.

They are making smooth, silky and comfortable wipes for cleaning the skin without any chemical resistance properties, which propels the personal care, wipes market growth.

The demand for personal care wipes is expected to increase over the projected period due to the new and improved wipes that contain pH level hygiene utilized for genital hygiene, which provides pleasant cleansing for females. The new technology wipes include pH level hygiene used for genital hygiene to give comfortable cleansing for females, which is likely to raise the demand for personal care wipes during the forecast period.

Moreover, during the forecast period, the cosmetic, healthcare, salon, and other end-use industries are growing the personal care wipes market size. The healthcare manufacturers are upsurging, boosting these industries to increase the personal care wipes market growth at different heights in the coming period.

The North American region dominates the global personal care wipes market by securing nearly 34% of the share during the forecast period. The US market is leading the region by securing a significant share due to growing hygiene concerns, health consciousness, and trends accelerating the personal care wipes market growth.

“Growing media, online advertising, branding, online buying products, and other advanced technology platforms will likely boost the sales of personal care wipes during the forecast period. These wipes are used for several purposes, including while traveling, after work-out, and baby diapering, which has increased the personal care wipes market growth in recent years,” Opines Sneha Verghese, Senior Consumer Goods and Products Consultant at Future Market Insights (FMI).

Key Takeaways from the Personal Care Wipes Market

  • The North American personal care wipes market will likely capture a share of nearly 34% during the forecast period.
  • The growing awareness of skin problems and the rising personal care wipes products are increasing the market size.
  • The global personal care wipes market will likely register a CAGR of 5.5% during the forecast period. The market is expected to reach a valuation of US$ 37.27 billion by 2032.
  • North American personal care wipes market is likely to capture a share of nearly 34% during the forecast period.
  • The growing awareness related to skin problems and the rising plenty of personal care wipes products are flourishing the personal care wipes market size.
  • The global personal care wipes market will likely capture a register at a CAGR of 5.5% during the forecast period. The market is expected to reach a valuation of US$ 37.27 Billion by 2032.

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Competition Landscape in the Personal Care Wipes Market 

The number of key players present in the global market fragments the personal care wipes market during the forecast period. These key players are adopting several marketing tactics to acquire the significant market share. Some marketing methodologies are mergers, partnerships, acquisitions, collaborations, product launches, and global expansion, among others.

Some of the key market-playing companies are Diamond Wipes International Inc., The Honest Company Inc., Edana, Medline Industries, Johnson & Johnson Services Inc., Procter and Gamble Co., Pluswipes, KCWW, Edgewell Personal Care Co., Rockline Industries, among others.

Key Segments in the Personal Care Wipes

By Product

  • Cosmetic & Facial Wipes
  • Flushable Wipes

By Distribution Channel

  • Supermarkets
  • E-commerce
  • Hypermarkets

By Region

  • North America
  • Latin America
  • Europe
  • Asia-Pacific
  • Middle East & Africa

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About the Consumer Product at Future Market Insights

The consumer product team at Future Market Insights offers expert analysis, time-efficient research, and strategic recommendations to provide authentic insights and accurate results to help clients worldwide. With over 100+ reports and 1 Billion+ data points, the team has analyzed the industry lucidly in 50+ countries for over a decade. The team provides a brief analysis of key trends, including competitive landscape, profit margin, and research development efforts.

About the Author

Sneha Varghese (Senior Consultant, Consumer Products & Goods) has 6+ years of experience in the market research and consulting industry. She has worked on 200+ research assignments pertaining to Consumer Retail Goods.

Her work is primarily focused on facilitating strategic decisions, planning and managing cross-functional business operations, technology projects, and driving successful implementations. She has helped create insightful, relevant analysis of Food & Beverage market reports and studies that include consumer market, retail, and manufacturer research perspective. She has also been involved in several bulletins in food magazines and journals.

Explore FMI’s Extensive Ongoing Coverage of Consumer Product Market Insights

Antimicrobial Wipes Market Type: The antimicrobial wipes market is estimated to be valued at US$ 10.04 billion in 2023 and is expected to reach US$ 27 billion by 2033. The adoption of antimicrobial wipes is likely to advance at a CAGR of 10% during the forecast period.

Toilet Care Wipes Market Demand: The global toilet care wipes market garnered US$ 18.3 Billion in 2021 and is likely to exhibit a Y-o-Y increase of 6.6% to be valued at US$ 19.5 Billion in 2022. Owing to improving hygiene awareness among people is the key driver for elevated demand, states Future Market Insights analysis.

Household Care Wipes Market Sales: The global household care wipes market size reached a valuation of around US$ 4 Billion in 2021. Further, with rising health awareness among people and increasing spending on household cleaning products, the overall household care wipes sales are slated to grow at a healthy CAGR of around 6.2% between 2022 and 2032, totalling nearly US$ 7.8 Billion by 2032.

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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