Global electric air freshener is estimated at ~USD 583.2 Million in 2023 and is projected to reach ~USD 762.2 Million by 2033, at a CAGR of ~2.7% from 2023 to 2033. The share of the electric air fresheners market in its parent market (air freshener market) is ~30%-35%.
For better condition of indoor living spaces and public places, air freshener is a very important substance prepared from different types of natural and synthetic chemicals. Given the serious impacts of artificially prepared air fresheners widely available in the market, electric air fresheners have emerged as a suitable alternative.
Electric air fresheners are becoming more popular as they are simple to use and can be regulated remotely. Until 2022, the global electric air freshener market accounted for nearly 5% of total revenue from all types of air freshener materials sold worldwide. According to the market study report, this share is expected to grow throughout the forecast period.
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Growing urbanization and disposable income of people even in developing regions of the world has provided the necessary impetus for the growing use of different types of air freshening and fragrance material in the global market. The sale of electric air freshener has also grown many folds along with the sale of the physical air freshener of room and car air freshener materials.
Another big reason for such growth in demand for an electric air freshener is the growing number of personal cars in every part of the world.
What are the Key Contributors to the Electric Air Freshener Market?
Technological advancement is one of the reasons for market participants, which is continuously adopted by the manufacturers with the rising demand for electric air fresheners. They are upgrading by adding new features like reliable capacity, LCD display, convenient design, adjustable fragrance settings, portable design, time settings, and versatile functionality to distribute and sell electric air fresheners in all segments of end users.
Along with these factors, the global electric air freshener market also depends on consumer awareness and performance of electric air fresheners. High disposable income and improvement in the lifestyle of consumers present beneficial opportunities for the sale of electric air fresheners in different regions and market development.
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Product diversity is a major trade of the electric air freshener market, which is driving innovation and research activities, growing the demand for electric air fresheners by targeting new customer groups. Quickly changing technology coupled with more demanding customer outcomes in the push for new product development and product augmentation.
The key industry participants are more invested in research and development (R&D) activities for developing new products and fragrances to meet standards and regulations implemented across regions and according to a growing demand for electric air freshener types. Product extension is an essential factor in propelling the market and increasing the sale of electric air fresheners to new customers.
Which Region holds the Highest Growth Potential in the Electric Air Freshener Market?
Due to the higher living standards of people mostly living in North America and European regions, the demand for electric air fresheners is higher in these countries. Also, the popular trend of keeping pets in households is also a major factor for the higher sale of electric air fresheners in US and European countries.
Middle East countries are also traditionally an attractive region for all types of fresheners and perfumes. With the adoption of the modern lifestyle, the demand for electric air fresheners is projected to grow during the forecast period.
How Strong is the Competition in the Global Electric Air Freshener Market?
Some of the major players of the global tire carousel market include Qingdao Anyfeel Electric Co. Ltd, Reckitt Benckiser Inc., Jarden Corporation, Kobayashi Pharmaceutical Co. Ltd, Farcent Enterprise Co. Ltd., SC Johnson & Son Inc., Car-Freshener Corporation, Church & Dwight Co. Inc, Henkel KGaA, and Procter & Gamble Co., among others.
Expansion of supply or distribution channels through the advent of online e-commerce platforms is the major driving factor for the significant growth in the sale of the electric air freshener market during the past decade.
Recent Developments Related to Electric Air Freshener Market
- P&G announced the release of a long-lasting air freshener in February 2015 that can be bused home and fabric care products. This new product can help the company to strengthen its brand value in the electric air freshener market.
- S.C. Johnson of US acquired the Air Freshener manufacturing Company Homeland in May 2015. As per the market analysis export, this acquisition will expand the customer base of S.C. Johnson for its sale of electric air freshener in new markets.
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