The Granola market is booming as health-conscious consumers increasingly seek wholesome and nutritious food options. This crunchy and nutrient-packed blend of rolled oats, nuts, seeds, and sweeteners has become a go-to breakfast or snack choice for people of all ages. With its high fiber, protein, and antioxidant content, Granola caters to fitness enthusiasts and those looking to maintain a balanced diet.
The Granola Market is expected to grow at a CAGR of 4.5% over the forecast period of 2023 to 2033. Sales in the market are projected to increase from US$ 3,753.3 Million in 2023 to US$ 5,828.8 Million by 2033.
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Granola is a type of snack or breakfast food made from rolled oats, nuts, and sweeteners such as honey or brown sugar. It is often baked until crispy and served as a cereal, with milk or yogurt, or as a topping for desserts. Granola is considered a healthy food option due to its high fiber and protein content and can be made in a variety of flavors including classic, chocolate, fruit and nut, and more. Some granola products may also include dried fruit, seeds, and spices. It is a popular food among health-conscious individuals and can be found in most grocery stores or health food stores.
It is extremely popular snack food and breakfast with health benefits, as granola has ability to lower blood pressure, lower cholesterol, aid in weight loss attempts, regulate digestion and improve heart health problems, , improve skin quality, , it increases energy, manages diabetes prevent anemia, promote organ function, helps in building stronger bones and even prevent cancer.
Moreover, consumers who exercise likes to eat granola nutrition bars as it indicates that meal replacements and diet bars are used by health-minded consumers to manage balance nutrition and weight, and complement active lifestyles which provide beneficial fats.
Granola Market: Segmentation
Granola market is segmented on the basis of cereals, forms, usage, flavor, and distribution channel. On the basis of cereals, granola market is segmented as oats, brown rice, millet, buckwheat and quinoa. As oats are considered healthy oat granola segment has captured significant market shares, followed by quinoa and brown rice.
Granola market is further segmented on the basis of forms in cereals and bars. The bar segment is being popular as preferred as meal replacement by regularly exercising, health conscious consumers.
On the basis of usage or applications, the market is segmented in breakfast baked goods, salads, gratins, fruit crisps, puddings, cookies, trail mix, cupcakes. Growing market demand for health cupcakes, cookies and other bakery products as well as healthy salads, driving market growth for granola based foods.
On the basis of flavors, the market is segmented in coconut, chocolate, banana, vanilla, strawberry and others. On the basis of distribution channel the granola market is segmented into supermarket/ hypermarket, convenience stores, online and grocery stores.
Granola Market: Region-wise outlook
Depending on regions, global granola market is segmented as: North America, Latin America, Eastern Europe, Western Europe, Asia-Pacific Excluding Japan, Japan, and Middle East & Africa.
North America dominated the granola market, followed by Europe. The Demand of granola is rising in developing regions such as Asia Pacific Excluding Japan. Asia- Pacific market is projected to witness the fastest growth during the forecast period.
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Granola Market: Drivers
Increasing number of health conscious consumers will drive the market during the forecast period, due to various health benefits such as, it helps as aid in digestion and diabetes management, effective in reducing harmful LDL cholesterol, provides relief from constipation, heartburn and excess flatulence etc.. Changing lifestyle of the consumer, increasing health consciousness and wellness are another major market drivers of granola as it is healthy snack and breakfast option.
Increasing disposable income, strengthen the purchasing power of consumer goods which includes nutritious food such as nutrition bars, snacks and cereal. Since the employment make the lives busier, the demand for nutrition bars and meal replacement could rise. As consumers consumes wholesome and nutritious food as they are easy on-the go.
Increasing competition from the variety of categories results that snack, cereal and bars companies will clearly define the addition of functional and nutritional benefits that set them apart from competing products.
Granola Market: Key players
- Kellogg Corners
- Kraft Foods Inc.
- Sunnycrunch
- ConAgra foods
- Clif Bar & Coand
- General Mills
- Nestlé
- Nature Valley
- Slim-Fast Food Co. (Unilever Company)
Granola Market by Category
By Product Type, Granola Market is segmented as:
- Bars
- Cereals
By Flavor, Granola Market is segmented as:
- Vanilla
- Chocolate
- Coconut
- Strawberry
- Banana
- Others
By Application, Granola Market is segmented as:
- Salads
- Cookies
- Cupcakes
- Gratins
- Trail mix
- Puddings
- Breakfast Baked Goods
- Fruit crisps
- Others
By Region, Granola Market is segmented as:
- North America
- Latin America
- Europe
- Asia Pacific
- Oceania
- Middle East & Africa (MEA)
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Frequently Asked Questions
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