The China packaging primers market is poised for significant growth, with a projected valuation of US$ 564.1 million in 2023, expected to achieve a robust 4.8% compound annual growth rate (CAGR) between 2023 and 2033, ultimately reaching US$ 901.5 million by 2033. This impressive expansion is driven by the introduction of advanced packaging technologies and a focus on product optimization within the Chinese market.
Aesthetic packaging, characterized by modern design elements and lightweight materials, is a key driver of the growing demand for packaging primers in China. These primers play a pivotal role in facilitating adhesion between substrates and ink, creating strong and durable bonds. They are especially valuable for inkjet printing applications, aligning with the prevalent trend of digital printing in contemporary packaging.
As the market continues to evolve, it is anticipated that the top 5 players will consolidate their position, collectively accounting for a substantial 20% to 25% market share by 2033. Manufacturers operating in the packaging primer sector are poised to capitalize on these lucrative opportunities within the dynamic Chinese market.
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Rising demand for flexible and protective packaging with lightweight and better aesthetic features is a key factor driving China’s packaging primers industry forward.
Flexible packaging solutions are widely preferred over rigid packaging solutions, as they are cost-effective, lightweight, and durable, and require fewer plastics, and less space on shelves during packaging than rigid packaging options.
The lightweight feature of flexible packaging makes it convenient to use. Its films are coated with coatings to produce various levels of high-quality barrier protection with aesthetic, elegant, and attractive appearance to attract end-users.
Flexible packaging also offers a variety of presentation possibilities that helps brand owners to increase the aesthetic appeal of products and also improve product branding, which has raised the inclination of manufacturers towards adopting flexible packaging solutions over rigid packaging solutions as primary packaging.
There has been a substantial upsurge in the number of modern retail formats such as hypermarkets, supermarkets, and convenience stores over the past few years in Asian countries including China.
This has significantly helped in increasing the overall consumption of products packed in flexible packaging formats. The rising inclination towards flexible or lightweight packaging formats is supplementing the sales of packaging primers in China to a significant extent.
Similarly, growing popularity of water-based coatings due to rising environmental concerns and booming e-commerce will boost packaging primer sales across China during the projection period.
Key Takeaways from China Packaging Primers Market
- The packaging primers market size in China is projected to reach US$ 901.5 million by 2033.
- Overall packaging primer sales across China are forecast to surge at 8% CAGR between 2023 and 2033.
- By primer type, solvent-based coatings segment is expected to expand at a CAGR of 2% during the assessment period.
- Based on application, film, aluminum & paper converters segment is anticipated to hold around 42% of the total market share by the end of 2033.
- Top 5 companies hold around 20% to 25% share of the China packaging primers industry.
“Growing awareness about the benefits offered by packaging primers such as high-end gloss and finish, better surface for ink adhesion while printing, excellent moisture-resistant properties, and several others which are optimum for premium packaging. Premium and luxury goods have emerged as an ultimate choice among consumers which is leading to the rise in demand for packaging primers in China,” – says an FMI analyst.
Innovation & Development by China Packaging Primers Manufacturers Gaining Traction
Packaging manufacturers across China are constantly innovating to offer new products with multifunctional features to their customers. Subsequently, several packaging primer manufacturers are developing new formulas of primers to enhance the manufacturing process and printability.
For instance,
- In March 2021, Actega announced ‘Galacryl’ which is the first-of-a-kind dual cure, soft touch, and water-based decorative coating for laminate tubes which will solve the issues like abrasion, stain resistance and long-term scratch caused by the effects of soft touches.
Rising Popularity of Premium Goods Propelling Sales of Packaging Primers in China
Premium goods have emerged as an ultimate choice across various sectors in the goods packaging industry. Brands can attract more customers by offering items packaged with glossy & luxurious finish platforms, and package coatings are viewed as a method for achieving this.
Aesthetics together with appearance are vital factors when designing and manufacturing packaging in retail sector and fast-moving consumer goods (FMCG) industry. The reasons behind the rapid penetration of packaging primers in the China market are their attractive features such as excellent moisture-resistant properties high-end gloss, better surface for ink adhesion while printing, etc.
Medical Packaging Materials and Converting Selection Practices to Offer Growth Prospects to China Packaging Primer Manufacturers
The medical industry is expressing a strong interest in anti-microbial materials to counter healthcare-acquired infections (HAI). This is expected to bring the packaging primers market into the spotlight.
From identifying and selecting the suitable materials and primer products for slicing, layering, laminating, and packaging of the finished product, a medical converter with enough experience can provide essential information required for success. This is how the medical packaging industry is anticipated to provide new prospects to manufacturers of packaging primers.
Who is Winning?
Key Packaging primer manufacturers across China include The Sherwin-Williams Company, Henkel Investment Co. Ltd., Axalta Coating Systems, BASF SE, PPG Industries Inc., The Lubrizol Corporation, Mica Corporation, and others.
Get More Insights into China Packaging Primers Market Report
Future Market Insights, in its new report, offers an unbiased analysis of the China packaging primers market, analyzing historical demand from 2018 to 2022 and forecast statistics for 2023 to 2023. The study reveals growth projections on the China packaging primers market based on primer type (water-based coating, solvent-based coating, wax coating, poly coating) and application (film makers (pre-converting step), aluminum makers (pre-converting step), paper makers & coaters (pre-converting step), and film, aluminum & paper converting (converting step = lamination)) across China.
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Market by Category:
By Primer Type:
- Water-based Coating
- Solvent-based Coating
- Wax Coating
- Poly Coating
By Application:
- Film Makers
- Aluminum Makers
- Paper Makers & Coaters
- Film, Aluminum & Paper Converting
Author
Ismail Sutaria (Lead Consultant, Packaging and Materials) has over 8 years of experience in market research and consulting in the packaging & materials industry. Ismail’s strength lies in identifying key challenges faced by the client and offering logical and actionable insights to equip the clients with strategic decision-making power.
Ismail has been an instrumental part of several transformational consulting assignments. His key skills include competitive benchmarking, opportunity assessment, macroeconomic analysis, and business transformation advisory. Ismail is an MBA holder in Marketing and has a Bachelor’s Degree in Mathematics.
Ismail is a regular at industry conferences and expos and has been widely covered in electronic and print media. He is a Speaker at our upcoming Talk show – Rise of the Intelligent Packaging. Ismail has been quoted in leading publications, including the European Pharmaceutical Review and the European Adhesive Tape Association.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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