The Processed Superfruits Market is thriving due to increased consumer awareness of health benefits and a demand for convenient, nutritious products. These superfruits, packed with antioxidants and vitamins, are in high demand, especially in the functional food and beverage industry. The market is projected to maintain steady growth, with an estimated CAGR of around 5% between 2022 and 2032. By 2032, the global market is anticipated to reach $87.5 million, up from $53.7 million in 2022. Different segments, such as power and liquid, are also experiencing growth, making this market highly promising for businesses.
The Processed Superfruits Market is witnessing remarkable growth, driven by increasing consumer awareness of health benefits and demand for convenient, nutritious products. With a surge in the functional food and beverage industry, processed superfruits, rich in antioxidants and vitamins, are gaining traction. This upward trend is projected to continue, opening opportunities for businesses in the market.
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Over the forecast period of 2022 to 2032, the market for processed superfruits is anticipated to display a consistent CAGR of roughly 5%. By 2032, the global market is expected to have grown from US$ 53.7 million in 2022 to US$ 87.5 million. The power segment, which grew from US $ 28.2 billion at the end of 2016 to US $ 26.8 billion in 2021, according to Future Market Insights’ estimate, experienced a growth rate of 5.1%. The liquid market is expected to grow at a CAGR of 4.9% over the following few years, reaching 94,207 tonnes in volume in 2026.
The global market for processed superfruits was estimated to be worth roughly US$ 38.1 billion in 2021 and is projected to reach US$ 40.1 Bn by the end of 2022, representing an annual growth rate of more than 5.2%. The global market for processed superfruits is projected to reach about US$ 18 million tonnes in volume by 2032, with a CAGR of almost 5.9% over the period from 2022 to 2032.
Superfruits are used for juices that have higher nutritional value than any other juices. According to the definition by Food and Agriculture Organization (FAO), superfruits have great nutritious content and an extra nutritional benefit. Antioxidant capacity is among the most widely recognized biologically active traits of a superfruit.
Key Takeaways
- The global processed superfruits market is anticipated to witness robust growth driven by the surging demand for antioxidant-rich superfruits. Consumers are drastically preferring natural food products including processed fruits along with it a higher demand for ready-to-eat (RTE) foods and ready-to-drink (RTP) beverages is also witnessed which is expected to bolster growth in the market. The value of natural foods such as food color and flavor, in addition to several other dietary and functional uses, sums up the growth of the global processed superfruits market.
- The escalating beverage segment is predicted to represent a market share of 65.8% of the total global processed superfruits market by the end of 2022. The food segment is anticipated to touch a market valuation of US$ 20.7 Bn by 2032 and record a CAGR of 5.3 % during the forecast period.
- The APEJ processed superfruits market is anticipated to surpass 3,422,838 tons in terms of volume by the end of 2032, posting a 5.9% CAGR until that year. According to historical estimations, in 2021, the United States superfruit industry was worth US$ 10.52 Bn, which has been predicted to reach US$ 11.1 Bn in 2022, based on a CAGR of 5.6%.
- In 2021, the Latin American processed superfruits market possessed around US$4,043.8 million and its value is expected to increase to US$ 4,268.2 million by 2022, growing at a rate of 5.6 %. Japan processed superfruits market is anticipated to represent a market share of US$94.7 million in 2022 over 2021.
- One of the major restraining factors is high processing, management, and preservation costs and the incongruency of superfruits flavor is likely to limit the further development of the global processed superfruits market over the forecast period.
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Competitive Landscape
The global market for processed superfruits is known to be fragmented and fiercely competitive owing to the presence of several local and regional rivals. Prominent market players are focusing on employing an array of marketing strategies such as partnerships, expansions, mergers and acquisitions, and collaborations.
More Insights into the Processed Superfruits Market
The U.S. is expected to dominate the global processed superfruits market over the assessment period as it accounted for around $5 billion in market revenue by 2021 with an annual growth rate of 9.8%, according to a new report by Markets. Growth in the market is attributed to the growing demand for natural and healthy foods, as well as the increasing popularity of superfruits among health-conscious consumers.
In emerging economies like India, the processed superfruits market is growing at a rapid pace. The demand for superfruits is driven by the increasing health consciousness among the Indian population. Processed superfruits are rich in vitamins, minerals, and antioxidants, which offer various health benefits.
Processed Super fruits Market by Category
By Fruit Type, Processed Superfruits Market is Segmented as:
- Apple
- Grape
- Acai
- Pomegranate
- Blueberry
- Cranberry
- Raspberry
By Food Sub-Segment, Processed Superfruits Market is Segmented as:
- Functional Food
- Dairy Products
- Bakery and Confectionery
- Other Food Products
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