Probiotic Powerhouse: Exploring the US$ 94 Billion Global Drinkable Yogurt Market Surge by 2032 Impacts in Europe, USA, and Beyond

The global drinkable yogurt market is on a rapid growth trajectory, with a projected valuation of USD 50 billion by the end of 2022. It’s expected to accelerate further with a CAGR of 6.5%, reaching a remarkable USD 94 billion by 2032. This growth is driven by the popularity of probiotics in dairy products like yogurt, offering digestive health benefits and contributing to its widespread appeal

The global drinkable yogurt market is expected to reach a valuation of USD 50 Billion by the end of 2022, accelerating with a CAGR of 6.5% by 2022-2032, to reach a value of USD 94 Billion by 2032.

When milk is fermented by the bacteria Streptococcus thermophilus, yoghurt is the result. Probiotics have been hailed as a breakthrough trend in the food and beverage industry. Probiotics are a class of advantageous microorganisms that are good for the digestive system. Probiotic-rich products help regulate digestion and reduce bloating, gas, diarrhoea, and other health problems. Drinkable yoghurt contains significant amounts of probiotics.

Drinkable yoghurt is essential for preserving gut health and enhancing metabolism because it contains probiotics. A processed variety of spoonable yoghurt called drinkable yoghurt has been provided extra high and balanced nutritional content. Drinkable yoghurt contains more protein, calcium, potassium, phosphorus, iodine, zinc, pantothenic acid, vitamin B5, vitamin B12, riboflavin, and molybdenum than spoonable yoghurt does. In wealthier nations like the U.S., drinkable yoghurt is growing more and more popular as breakfast and a meal, in contrast to emerging nations like India, China, Japan, etc.

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The Increase in Awareness Drives the Demand for Drinkable Yogurt Market

One of the main drivers of the demand for drinkable yoghurt is expected to be the rise in the number of overweight and obese persons. Drinkable yoghurt is classified as a calcium and phosphorus-enriched product that strengthens bones, a source of vitamins and proteins, and a toxicity-removal agent in the form of molybdenum. The demand for drinkable yoghurt has been fueled by people’s increased awareness of their health and diet.

The consumers’ perceptions have changed as a result of the rise in health awareness. The Agricultural Marketing Resource Centre (AgMRC) reports that 170 processing facilities produced 4.5 billion pounds of yoghurt in 2017. Yoghurt consumption has increased and yoghurt has been included into many more food products as a result of the health advantages associated with probiotics. To maintain a healthy lifestyle, customers attempt to incorporate drinkable yoghurt into their diet. The market for drinkable yoghurt is predicted to benefit from changing food consumption patterns, busy lifestyles, rising disposable income, more urbanisation, rising health consciousness among the populace, and diet-following tactics. These elements are therefore recognised as the drivers of the drinkable yogurt market.

Drinkable Yogurt Market: Regional Analysis

The remarkable growth of the drinkable yogurt market in developed countries of North America has proven the leading revenue generating asset in the arena of food and beverage industries.  Growing healthcare awareness and diet consciousness program by the local government body in developing region like Asia-Pacific and African region has a great impact on healthy lives. So, it will bring the opportunity for a drinkable yogurt market on a large scale in such regions. Considering the Asian Pacific as a densely populated region and responsive public demand will also be one of the reasons for the increasing production as well as the consumption of drinkable yogurt market. The nutritional diet consciousness anticipates the growth of the drinkable yogurt market in the Asian-pacific region.

Drinkable Yogurt Market: Key Participants

  • Ultima Foods Inc,
  • Chobani Inc.,
  • NESTLÉ SA,
  • General Mills,
  • Danone Groupe SA,
  • Kraft Foods Group Inc,
  • Sodiaal S.A,
  • Yakult Honsha Co. Ltd,
  • Cocoberry Restaurants and Distributors Private Limited,
  • Red Mango, LLC,
  • Parag Milk Foods Limited processes,
  • Kiwikiss, LLC,
  • Gujarat Cooperative Milk Marketing Federation Ltd,
  • Danone SA,
  • Britannia Industries Ltd,
  • Mother Dairy Fruit & Vegetable Pvt Ltd. (Mother Dairy Foods Processing Limited),
  • DANA Dairy Group LTD

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Drinkable Yogurt Market by Category

By Category, Drinkable Yogurt Drinks Market is Segmented as:

  • Dairy-based yogurt
  • Non-dairy based yogurt

By Type, Drinkable Yogurt Drinks Market is Segmented as:

  • Plain Yogurt
  • Drinkable Yogurt

By Sales Channel, Drinkable Yogurt Market is Segmented as:

  • Offline Sales Channel
  • Supermarkets/Hypermarkets
  • Departmental Stores
  • Convenience Store
  • Other Sales Channel
  • Online Sales Channel
  • Company Website
  • E-commerce Platform

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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