Challenges and Restraints: High Printing Costs and Raw Material Price Fluctuations Impacting the Pre-Printed Tape Market

The global pre-printed tape market is on a growth trajectory, driven by several key factors. The demand for pre-printed tape is witnessing an upsurge due to the emphasis on attractive packaging, the need for product differentiation, and technological advancements in the printing industry. Pre-printed tapes, also known as custom-printed tapes, offer a comprehensive solution by including product-related information, effectively reducing pilferage risks as they cannot be tampered with without detection.

Moreover, pre-printed tape adoption is rising as it helps in cutting down carton costs by eliminating the need for inventory of printed cartons. It also simplifies the process of tracking lost shipments, enhancing logistics efficiency.

While the market is poised for growth, challenges include the high cost associated with high-quality printing and the susceptibility of ink to evaporation. Additionally, establishing a printing plant requires substantial capital investment, and fluctuations in raw material prices can pose hurdles. Despite these challenges, the pre-printed tape market is expected to expand steadily, offering cost-effective and quality packaging solutions to various industries.

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Pre-printed tapes are being used widely across a variety of sectors, which has greatly improved the business opportunities for market participants that manufacture them. Among the many reasons for the rising demand for pre-printed tapes, first off, is the ease it provides to customers.

The trend of e-commerce and online buying has experienced an unheard-of upsurge resulting in a noticeable increase in the need for effective and attractive packaging solutions.

Pre-printed tapes have emerged as a popular option for businesses to boost their branding and guarantee package security at the same time. Moreover, its capacity to display brand logos, messages, and handling instructions has assisted greatly in its rising demand as well.

Pre-printed tapes streamline logistics and help with traceability in the electronics sector where product components need to be handled and identified with care.

Key Takeaways from the Global Pre-printed Tape Market Study Report by FMI

  • The worldwide sales of pre-printed tapes are anticipated to generate a value of US$ 14 billion, in terms of absolute dollars, over the next ten years.
  • The overall market in the United States remained dominant until the year 2022 with a sizeable revenue share of the global market.
  • Germany is the leading supplier of pre-printed tapes in Europe, while the demand for pre-printed tapes in the United Kingdom is expanding at a significant rate currently.
  • There has been a notable increase in sales of pre-printed tapes in the Asia Pacific region, and this trend could continue until the year 2033. For instance, China and India are poised to witness high growth rates than any other country.

Pre-Printed Tape Market: Dynamics

Rapid growth in the printing industry, coupled with demand for attractive packaging, product differentiation, and technological advancements are the key drivers for the growth in the pre-printed tape market. In addition, there are several advantages associated with pre-printed tapes that further accelerates the growth in the pre-printed tape market. Some of the advantages and benefits are: it reduces pilferage as printed tape cannot be broken and resealed without detection, it helps in reducing carton costs as it nullifies the need of carrying inventories of printed cartons, it helps in tracing lost shipments etc.

Digital printing in the pre-printed tape market is anticipated to be the fastest growing technology, owing to its attractive and cost effective solution for manufacturing high quality pre-printed tapes. However, higher cost of high quality printing and evaporation of ink may act as restraining factors for the growth in the pre-printed tape market.

Pre-Printed Tape Market: Region-Wise Outlook

In terms of geography, the global pre-printed tape market is divided into five regions, which includes North America, Latin America, Europe, Asia pacific (APAC), Middle East & Africa (MEA). Asia Pacific is projected witness the maximum growth in the pre-printed tape market primarily driven by the growth of developing economies like India and China. Leading suppliers and manufacturers of printing materials and equipment in China has unfolded several growth opportunities in the pre-printed tape market in Asia Pacific.

North America and Europe are expected to witness average growth in the pre-printed tape market, while Latin America and Middle East & Africa are in expected to witness slow and steady growth in the pre-printed tape market over the forecast period.

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Pre-Printed Tape Market: Key Players

Some of the major players of the global pre-printed tape market are Castle Tapes Holdings, ADH Tape, Ameripak, Preferred Tape, Inc., Nadco Tapes & Labels, Inc., Intertape Polymer Group, ProtoPak Engineering Corporation, and many more.

The report is a compilation of first-hand information, qualitative, and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.

Pre-Printed Tape Market: Segmentation

On the basis of printing technology:

  • Lithography
  • Flexography
  • Digital printing
  • Screen printing
  • Others

On the basis of material:

  • Polypropylene (PP)
  • Polyethylene (PE)
  • Polyvinyl Chloride (PVC)
  • Aluminum and copper foils
  • Others

On the basis of adhesive type:

  • Hot-Melt
  • Acrylic
  • Solvent-based
  • Water-based
  • Others

On the basis of application:

  • Bundling
  • Carton Sealing
  • Tamper Evident Seals
  • Product and Company Identification
  • Other

On the basis of end-use industries:

  • Food & Beverage
  • Pharmaceuticals
  • Cosmetics & toiletries
  • Others

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Report Highlights:

  • Detailed overview of parent market
  • Changing market dynamics in the industry
  • In-depth market segmentation
  • Historical, current and projected market size in terms of volume and value
  • Recent industry trends and developments
  • Competitive landscape
  • Strategies of key players and products offered
  • Potential and niche segments, geographical regions exhibiting promising growth
  • A neutral perspective on market performance
  • Must-have information for market players to sustain and enhance their market footprint

Author:   

Ismail Sutaria (Lead Consultant, Packaging and Materials) has over 8 years of experience in market research and consulting in the packaging & materials industry. Ismail’s strength lies in identifying key challenges faced by the client and offering logical and actionable insights to equip the clients with strategic decision-making power.

Ismail has been an instrumental part of several transformational consulting assignments. His key skills include competitive benchmarking, opportunity assessment, macroeconomic analysis, and business transformation advisory. Ismail is an MBA holder in Marketing and has a Bachelor’s Degree in Mathematics.

Ismail is a regular at industry conferences and expos and has been widely covered in electronic and print media. He is a Speaker at our upcoming Talk show – Rise of the Intelligent Packaging. Ismail has been quoted in leading publications, including the European Pharmaceutical Review and the European Adhesive Tape Association.

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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