Between 2023 and 2033, the Oceania digital textile printer market is projected to grow rapidly at a CAGR of 4.3%. Its value is anticipated to exceed $150 million by 2033. The market will probably surpass a valuation of roughly US$ 98.4 million by 2023.
Future Market Insights (FMI) projects that demand for digital textile printing in Oceania will rise as a result of the expanding e-commerce distribution sector. Small and medium-sized textile producers can now easily connect with a wide consumers thanks to e-commerce.
People who live in remote or underserved areas have benefited the most from e-commerce distribution. As a result, on-demand printing has gained popularity, and digital textile printing technologies are able to fill this need.
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E-commerce has increased the demand for customization and personalization in the textile industry. This is partly because users now have access to more options because to the capacity and convenience of use of the internet interface.
Modern consumers prefer specialized and personalized goods, which can be made using flexible digital textile printing techniques for both design and production.
The demand for sustainable textiles is also being fueled by e-commerce sites as consumers become more aware of how their purchases affect the environment.
The use of less water and reduced usage of chemicals and energy has become a norm in the industry now. This makes digital textile printing highly environment-friendly when compared to conventional textile printing techniques.
Rising demand for versatile and affordable printing options has been rising due to the stiff competition in this market. This has incentivized small and medium-sized businesses to adopt digital textile printing technology at an accelerated pace. This trend is expected to continue, pushing market growth over the forecast period.
Key Takeaways from Oceania Digital Textile Printers Market Study
- The Oceania digital textile printer industry is anticipated to reach a valuation of US$ 98.4 million by the end of the year 2023.
- The market is expected to reach a total size of US$ 150 million by the end of the forecast period 2023 to 2033.
- The CAGR for the market during 2023 to 2033 is projected to be at 3%.
- Clothing & Apparels End Use segment is anticipated to offer an impressive absolute dollar opportunity of US$ 25.4 million between 2023 and 2033.
- Australia is anticipated to be the largest market for digital textile printers across Oceania accounting for a total market valuation of US$ 71.6 million in 2023.
“Oceania is experiencing a rapid expansion of digital textile printing due to the region’s growing need for affordable, on-demand textile printing. The use of automation, eco-friendly inks, and direct-to-fabric printing technology has made it possible to print textiles of excellent quality and at a reasonable price. The need for digital textile printing is also increasing as a result of expanding e-commerce distribution options. This is expected to provide small and medium-sized textile manufacturers with access to a larger consumer base and satisfy the increased demand for customization and personalisation.” – says an FMI analyst.
Competitive Landscape: Digital Textile Printing Market Landscape
The digital textile printing market in Oceania is characterized by key players adopting numerous strategies to remain competitive. While consolidation is a major strategy, the market is also rife with other moves like acquisitions, mergers and product innovations
HP Inc., Brother International Corporation, Seiko Epson Corporation, Konica Minolta, Inc., Colorjet Group, The M&R Companies, Mimaki Engineering Co., Ltd., Aeoon Technologies GmbH, HGS Machines, Ricoh Company, Ltd, Electronics for Imaging, Inc., Kornit Digital, and others are prominent players in the digital textile printing market. the digital textile printing market is fragmented and the Tier 1 players in the market hold 20-25% share in the Oceania digital textile printer industry.
For instance,
- In October 2021, Kornit Digital announced a new partnership with Amazon, which will allow Amazon sellers to access Kornit’s digital textile printing technology to create and sell customized printed apparel.
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Oceania Digital Textile Printer Market by Category
By Printer Type:
- Direct to Garment (DTG) Printer
- Direct to Fabric (DTF) Printer
By Substrate:
- Cotton
- Silk
- Rayon
- Linen
- Polyester
- Polyamide
- Wool
- Other Substrates
By Ink Type:
- Reactive
- Acid
- Disperse
- Pigment
By Printer Type (Size):
- Industrial Printer
- Desktop Printer
By Sales Channel:
- Manufacturers (Direct Sales)
- Distributors/ Suppliers
- Retail
- E-Commerce
By End Use:
- Clothing & Apparels
- T-shirts
- Pants
- Leggings
- Caps
- Sweatshirts
- Hoodies
- Shorts
- Golf shirts
- Others (Jackets, Tie, etc.)
- Household
- Bed Linens
- Carpets & Curtains
- Others (Napkins, Towel, etc.)
- Technical Textiles
- Others (Flags & Banners)
By Country:
- Australia
- New Zealand
- Papua New Guinea
- Fiji
About FMI
Future Market Insights, Inc. (ESOMAR certified, Stevie Award – recipient market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.
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