FMI forecasts a 3.6% CAGR for the global organic oats market from 2022 to 2032, with the market valued at close to US$ 4.8 billion by 2032. According to projections, emerging markets in all regions are expanding at rapid rates. However, Europe is expected to account for more than 59% of the global market value for organic oats by 2031.
In 2022, the value of total sales of organic oats ranged from 3% to 5% of the worldwide oats market. North America and Europe are the two regions where organic oats are most in demand. The consumption of organic oats is anticipated to increase more quickly in each of these regions as a result of well-established facilities, well-organized distribution networks, and logistical systems.
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Trends and Opportunities
The growing demand for organic food is propelling the market. Aside from that, retail chains are expanding their overall business and offering organic products, which are accelerating market growth. The emergence of online retail formats and modern trade, as well as consumers’ increasing preference for premium products, are all contributing to market growth.
In the long run, the fluctuating price of input in organic oats may be a hindrance to overall market growth. During the forecast period, the market may be hampered by a lack of market standardisation.
The increased awareness of health and fitness is anticipated to boost the overall growth of the organic oats market. The market is expected to grow at an astounding rate in the coming years.
What are the Factors That Inhibit the Expansion of Organic Oat Demand?
Although the popularity of organic oats powder as a functional food additive is rapidly increasing, the high availability of organic oats substitutes poses a threat to the global market.
Organic oats are primarily consumed in North America and Europe, whereas organic oats are in very low demand in other parts of the world, such as South Asia and the Middle East and Africa, where organic food products are more prominent.
High prices for organic oats are also expected to limit the product’s market growth. Organic oats are obtained through organic farming, which is more expensive due to time and quality measures, raising the prices of organic oat offerings.
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Key Takeaways:
- The organic oats market is predicted to reach a market value of US$ 4800 million in 2022, with a CAGR of 3.6% by 2032, resulting in a total market value of US$ 6836 million.
- China dominates the organic oats market in Eastern Asia. China’s market accounted for 32% of the Asia Pacific market, with a market capitalization of US$ 307 million.
- The market in China is predicted to grow at a CAGR of 6.1%.
- The United States is predicted to dominate the global organic oats market over the forecast years, owing to an increasingly obese population.
- The United States is predicted to have a 65% market share, with a market value of US$ 118.6 million.
- The Russian market for organic oats is growing at a rate of 2.6% per year.
“An increase in demand for natural and organic food products, increasing diabetes cases, rise in cases of cardiovascular diseases, demand for functional food products, changing lifestyles, and rising health awareness can be considered key trends boosting Organic Oats sales,” says a lead analyst at Future Market Insights.
Competitive Landscape
Consumers have responded well to savory and sweet flavored oats, driving value sales in the market analyzed. As oats are naturally bland, there is a lot of room for customers to experiment with recipes. Manufacturers are now attempting to reach a big proportion of consumers who are constantly on the search for flavor in health-oriented products, thanks to the rise of flavored oat products.
GrandyOats, Quaker Oats Company, Richardson International Limited, Is anticipated toow Creek Organic Grain Co. Inc., Blue Lake Milling Pty Ltd., and Helsinki Mills Ltd. are among the leading players in the global organic oats market.
Chobani Oat, a firm that produces oat-based products, has created organic oat drinks in a range of flavors, for example. Chocolate, vanilla, creamy, and other tastes are available in these gluten-free oat drinks.
Explore More Valuable Insights
Future Market Insights, in its new report, offers an unbiased analysis of the global Organic Oats market, presenting historical data (2017-2021) and estimation statistics for the forecast period of 2022-2032.
The study provides in-depth insight on Organic Oats based on Application (Bakery Products, Breakfast Cereals, Savory, and Snacks), Product Type (Rolled Oats, Steel Cut Oats, Oats Bran, Oats Flour), Distribution Channel (Convenience Stores, Supermarket/Hypermarket, Online Retail) and across seven major regions of the world (North America, Latin America, Europe, East Asia, South Asia, Oceania, and MEA).
About Food & Beverage Division at Future Market Insights
The Food & Beverage team at Future Market Insights provides all the necessary insights and consulting analysis to fulfill the unique business intelligence needs of clients worldwide. With a catalog of more than 500 reports pertaining to the latest statistics and analysis from the food & beverage industry, the team is happy to help with every business intelligence research and consulting requirement.
About Future Market Insights (FMI):
Future Market Insights, Inc. (ESOMAR certified, Stevie Award – recipient market research organization, and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel, and End Use over the next 10 years.
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