The Micellar Casein Market refers to the global industry involved in the production, distribution, and consumption of micellar casein, a protein derived from milk. Micellar casein is a high-quality protein source that has gained popularity among athletes, fitness enthusiasts, and health-conscious individuals due to its slow digestion and sustained release of amino acids.
Micellar casein market, derived from milk has been exhibiting application across diverse sectors. Its increase use for meeting the demand for essential amino acids for healthy living will push the micellar casein market’s overall value to nearly US$ 510 Mn by 2021.
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The preference of consumers for diets high in protein is what is causing the micellar casein industry to expand internationally. A protein called micellar casein is present in ordinary dairy milk that has undergone filtration. The need for micellar protein is rising quickly as processed food products do as well. The market for micellar casein is expanding as a result of consumer demand for functional beverages and nutrient-dense meals. A slow-realizing protein with all nine amino acids is also present with micellar casein.
The market will grow as a result of athletes’ and sportspeople’s increasing desire for various protein sources. Micellar casein is widely employed in nutritional powders and bars and used as supplements to lessen muscle discomfort. Additionally, micellar casein is employed in the healthcare sector to prevent heart disease, help people lose weight, and much more. Due to its simplicity and convenience, micellar casein is consumed more frequently in concentrated form than in isolated form. In 2020, the market share of micellar casein in concentrated form was 65.5%.
Key Takeaways from the Micellar Casein Market Study:
- Micellar casein market is expected to surpass US$ 820 Mn by 2031
- The U.S. has emerged as a key market in North America. It will hold nearly 90% of North America market in 2021
- The U.K. will account for nearly 15% of the Europe micellar casein market in 2021
- Germany and France are other attractive markets for micellar casein in Europe
- The demand from Japan and South Korea will support expansion in East Asia
“The rising number from dairy products producing companies is anticipated to boost the micellar casein market. It is a key ingredient used to make various dairy products such as cheese, butter, yoghurt, nutritional powder, and many more products. Due to its high protein content and natural, additive-free nature, micellar casein is being increasingly used in various infant nutrition formulas. In order to capitalize on existing opportunities market players have been focusing on product launches across various categories,” said a lead analyst at FMI
Awareness Regarding Health Benefits Micellar Casein Aiding Sales
Flavour, texture, and stability are the key properties that determine the extent to which an ingredient can be used in food and beverage applications. For instance, the bland flavour of micellar casein is very helpful when used in beverages as this helps in highlighting the true flavour of the beverage, while adding the necessary proteins. Micellar casein is heat-stable and soluble at neutral pH, making it particularly useful for non-carbonated nutritional beverages. For instance, Glanbia plc launched Solmiko which is a perfect solution for applications where functionality, flavor, and low-micro counts are critical.
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Who is winning?
Some of the leading companies operating in the micellar casein market are The Milky Whey, Inc., Arla Foods Ingredients Group P/S, ProteinCo, Idaho Milk Products, FrieslandCampina Domo, AMCO Proteins, Ingredia SA, Havero Hoogwegt, Glanbia Nutritionals, Inc., Nutrimed Healthcare Private Limited and others.
Company are manufacturing micellar casein protein derived from fresh milk ideal for the fortification of nutritional powders, protein beverages, or for dairy protein fortification. For Instance: Milk protein isolates of Fonterra Co-operative Group are suitable for a variety of applications such as medical nutrition, health food supplements, pediatric products, dairy products, coffee and beverage whiteners, and nutritional beverages.
ProteinCo sells various supplements under the following categories: energy, general health, weightloss products, protein, creatine, amino acids, and hormone health. Its products are applicable for segments such as weight gain, power & strength, muscle recovery, lean muscle, fat lose, speed, energy, endurance, fitness, active lifestyle, general health, and injury prevention.
Key Segments
Type
- Micellar Casein Isolate
- Micellar Casein Concentrated
Application
- Beverages & Smoothies
- Clinical Nutrition
- Bakery
- Meat Products
- Nutritional Powders & Bars
- Protein Fortification
- Dairy Beverages
- Supplements
- Infant Nutrition
- Fresh Dairy Products
- Cheese
- Others
Sales Channel
- B2B
- B2C
- Specialty Stores
- Modern Trade
- Grocery Stores
- Sports Stores
- Online Channel
- Others
Region
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Middle East and Africa (MEA)
- Oceania
Key Questions Answered in the Report
Q1. Which is the most lucrative market for Micellar Casein?
Q2. Which type of micellar casein is most preferred?
Q3. Which are some of the leading companies offering micellar casein?
Q4. Which is the highly sought-after application of micellar casein?
About Future Market Insights (FMI):
Future Market Insights, Inc. (ESOMAR certified, Stevie Award – recipient market research organization, and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel, and End Use over the next 10 years.
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