The Furniture Polish Market is valued at US$ 9.7 Billion in 2021. The market is likely to grow at a CAGR of 5% through 2027, reaching US$ 13.1 Billion by 2027. Aerosols are the largest product type segment, accounting for nearly 43% of all sales in 2021.
As internet penetration continues to rise globally, it has become a catalyst for the expansion of the furniture polish market. The increasing accessibility of the internet has significantly transformed consumer behavior, enabling them to explore and access a wide range of furniture polish products and brands from the comfort of their homes.
With the convenience of online shopping and the wealth of information available at their fingertips, consumers are now more informed and discerning in their choices. They can compare product features, read reviews, and make well-informed purchasing decisions, which has led to a growing demand for furniture polish products.
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Moreover, e-commerce platforms and digital marketing strategies have provided furniture polish manufacturers and sellers with unprecedented opportunities to reach a broader audience and establish their brands on a global scale.
Asia Pacific excluding Japan accounts for nearly 30% share of the market in 2021. With the increase in the number of furniture installations in household and commercial sectors, maintaining furniture and protecting it from dust and other external factors has become crucial. Various types of furniture are used to provide spacious interior looks to a household as well as commercial spaces and furniture eventually requires periodical maintenance, which necessitates the use of furniture polish.
Furniture polish is a non-foaming neutral liquid used for coatings to provide finishing touches to various carpentry and woodworks. Furniture polish finds a wide range of applications in household as well as commercial sectors as it can clean and polish any kind of furniture, ranging from wooden desks, panels, kitchen cabinets, table tops to woodwork.
Emphasis on Innovation and New Product Launches by Furniture Polish Companies
Consumer perception and buying behavior have been constantly changing with the new trends in various markets. The global furniture polish market has been witnessing a similar trend with its large customer base. With the use of various types of base materials such as hardwood gaining traction in the furniture industry, customers now seek furniture polish capable of maintaining the look of such hardwood furniture for a long span of time.
As a result, various furniture polish manufacturers have been strategizing on introducing new variants of furniture polish products to cater to the varying demand from its target customers. For instances, in 2015, Bona US, one of the key players in the global furniture polish market announced the launch of a new line of furniture polish under the brand name ‘Bona Wood Furniture Polish’, which is a liquid-based product that cleans and protects hardwood furniture. Furniture Polish Wipes are another innovation inline, these wipes are beneficial in removing sticky spills and stains, and also helps in protecting furniture from dust and allergens.
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Mergers and Acquisitions – A Key Factor Driving Value Sales
The confluence of various factors, such as the expansion of customer base and varying consumer perception, has compelled various key furniture polish manufacturers to opt for key strategies in the view of generating sales in the global market. Mergers and acquisitions have been considered as one of the key strategies adopted by various furniture polish manufacturers to generate sales as well as expand operations in domestic and international markets.
For instance, in 2017, Axalta Coating systems, one of the marquee players in the global furniture polish market acquired The Valspar Corporation’s North American Industrial Wood Coatings business for US$ 420 Million. Valspar Corporation specializes in the production of various furniture polish products for the North America market.
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Internet Penetration – A Key Influential Macroeconomic Factor Driving Market Growth
The average internet penetration around the globe has been rising at a significant rate with 2.8 Billion people aged above 15 years connected to the internet. Various e-commerce channels such as Walmart, Tesco and Amazon have been considered as the preferred e-commerce platforms for purchasing products. This critical macroeconomic factor has been paving way for the global furniture polish market growth in terms of value and volume sales.
Attributing to this, several key furniture polish manufacturers now consider online platforms as a key tool in triggering demand as well as sales for their various furniture polish products. For instance, in 2018, Sherwin-Williams – a prominent player in the global furniture polish market – launched an online tool that provides detailed specifications of its various furniture polish products for the North America market.
Multinational Players are Relatively Highly Concentrated on a Global Scale, as Compared to Local & Regional Furniture Polish Manufacturers
The global furniture polish market is primarily characterized by the presence of a large number of regional and multinational companies. Detailed profiles of furniture polish companies have also included in the global furniture polish market report to evaluate their strategies, key product offerings, and recent developments.
Some of the key players profiled in the global furniture polish market study include Altana, Cleenol Group Ltd., Liberon Limited, Reckitt Benckiser Group plc (Old English), S.C. Johnson & Son, Inc. (Pledge), The Sherwin-Williams Company, PPG Industries Inc., Akzo Nobel N.V., Axalta Coating Systems, Masco Cabinetry, LLC, RPM Wood Finishes Group, Blend well Chemicals, Milsek Furniture Polish Inc., Golden Star Inc., Blanchon UK Ltd, Movac Group, Chestnut Products, Teknos (UK) Ltd, Symphony Coatings Group Ltd and Bona US.
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