Introduction:
In the bustling world of craft beverages, the demand for the perfect container to keep your favorite drink fresh and flavorful is on the rise. Welcome to the Growlers Market, where a wide array of options awaits the discerning consumer. This guide aims to provide you with valuable insights into navigating this market, ensuring you make an informed decision tailored to your preferences.
Growlers Market: Understanding the Essentials
From beer enthusiasts to kombucha aficionados, the Growlers Market caters to various beverage lovers. In this section, we’ll delve into the key aspects to consider when choosing a growler.
Projections indicate that the growlers market is poised to achieve sales of approximately US$ 556.2 million by 2023 on a global scale. Further growth is expected, with the market’s value projected to ascend to US$ 726 million by 2033, reflecting an average compound annual growth rate (CAGR) of 2.7% from 2023 to 2033.
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Key Highlights of the Growlers Market:
- North America: The growlers market in North America is projected to reach US$ 174.8 million by the end of 2023, expanding at a CAGR of 2.1% over the forecast period to attain US$ 215.18 million by 2033. The region’s highly saturated alcoholic beverage market and receptivity to non-alcoholic beverages give it precedence over other regions.
- Europe: The growlers market in Europe is projected to reach US$ 162.4 million by 2033, growing at a CAGR of 2.7% over the next 10 years to reach a total amount of US$ 211.98 million by 2033. The expansion of brewpubs and the development of sophisticated growlers with enhanced features are predicted to drive market growth.
- Latin America: The growlers market in Latin America is expected to generate revenue of US$ 105.8 million in 2023, with an estimated CAGR of 2.4% over the forecast period.
- East Asia: East Asia, including countries like China, Japan, and South Korea, is assessed to witness robust growth with a projected CAGR of 4.4% throughout the decade. In 2023, the market is expected to reach US$ 32.4 million.
Latest Developments in the Market:
- In 2021, Drifters brewery declared the introduction of its fifth growler station in Mumbai, India. Growler stations are referred to as places or hubs where one can refill growlers with beer. This new launch has a delivery and pickup service for filling growlers at a robust pace due to surging beer demand among beer consumers in India.
- In June 2017, Ardagh Group launched its first-ever 12oz clear beer bottle on its website named BuyOurBottles. The product is made in the United States, using 100% and endlessly recyclable flint glass. The company states that with the expansion of flint glass bottles, craft soda, craft brewers, and cider customers, along with kombucha and functional beverages, customers can take advantage o brand differentiation. The flint glass bottle also helps protect the beverage’s flavor.
The Evolution of Growlers: From Tradition to Innovation:
In the early days, Growlers were humble containers used to transport draft beer from local breweries to homes. Today, they have evolved into stylish, versatile accessories that cater to different preferences. From classic glass designs to modern stainless steel, Growlers have come a long way in terms of both functionality and aesthetics.
Key Features to Look For:
When exploring the Growlers Market, keep an eye out for key features that enhance your beer-drinking experience. Insulated designs, such as double-walled stainless steel, ensure your brew stays cold for extended periods. This is crucial for maintaining the optimal flavor profile of your beer. Look for leak-proof seals and easy-pour mechanisms for a hassle-free pouring experience.
Key Players Surveyed by FMI
- Ardagh Group S.A.
- Alpha Packaging
- William Croxsons & Sons Limited
- GrowlerWerks, Inc.
- Global Glass Solutions
- Orange Vessel Co.
- Berlin Packaging LLC
The Rising Demand for Growlers in the Global Beer Market:
Summary: The beer market is experiencing significant growth worldwide, leading to an increased demand for growlers as packaging solutions. The United States is witnessing a sharp rise in the number of breweries, making it a crucial market for growlers. Brazil, a major beer producer, shows a substantial increase in consumption and production, contributing to the demand for growlers in Latin America. China’s booming beer market and shifting consumer preferences towards craft beers are driving the growth of the growlers industry in East Asia. However, the long-term market potential of growlers might be affected by the emergence of crawlers as a convenient alternative.
Rapid Growth in Brewery Industry Fuels Demand for Growlers Worldwide:
In Latin America, Brazil’s beer production and high per capita beer consumption make it a key market for growlers, with a 38% share of total sales in the region in 2023.
In East Asia, China is set to lead the growlers industry, benefiting from a thriving beer market and shifting consumer preferences towards local craft beers. However, the potential emergence of crawlers as a convenient alternative may impact long-term consumer base for growlers.
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Growlers Market By Category
By Material:
- Plastic Growlers
- Glass Growlers
- Metal Growlers
- Ceramic Growlers
By Capacity:
- 32 Ounce (Oz)
- 64 Ounce (Oz)
- 128 Ounce (Oz)
By Application:
- Non-alcoholic
- Alcoholic
- Beer
- Wines
- Others
By Sales Channel:
- Offline
- Breweries
- Hypermarket
- Convenience Stores
- Online
About FMI
Future Market Insights, Inc. (ESOMAR certified, Stevie Award – recipient market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.
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