Feathered Comfort: USA to Lead North American Down and Feather Market with 81.6% Share by 2023″

The USA is expected to account for over 81.6% of the market share in North America Down and Feather through 2023, owing to easy access to the latest technologies along with the high penetration of key players in the region.

Modern bedding trends are as popular as ever, and as a result, items that use feather and down as insulation are selling better than ever. Due to the appeal of soft, opulent, and completely original tailored beddings as well as the additional warmth and comfort that down provides, duvets will be in high demand.

Sales of Down and Feather Products is estimated at ~USD 7,567.3 Million in 2023 and is projected to reach ~USD 16,175.3 Million by 2033, at a CAGR of 7.9% from 2023 to 2033. Share of down and feather market in its parent market (bedding products market is ~30%-35 %.

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Consumers are increasingly choosing sustainable and environment-friendly products, which has led to an increase in demand for down and feather bedding. This aspect is projected to increase demand for down and feathers in the near future. The ability to reuse down and feather fillings in products like pillows and bedding is expected to boost industry prospects.

In order to meet consumer demand, recycling and reusing is performed by sterilising and washing of feathers filling. These practices are used to make handicrafts, clothing, and bedding products among other things.

In order to compensate for this, several environment protection groups and manufacturers are partnering to promote sustainable sourcing methods. Manufacturers are participating in such activities and are also providing an image of an environment conscious group.

Consumers are increasingly choosing sustainable and environment-friendly products, which has led to an increase in demand for down and feather bedding. This aspect is projected to increase demand for down and feathers in the near future. The ability to reuse down and feather fillings in products like pillows and bedding is expected to boost industry prospects.

In order to meet consumer demand, recycling and reusing is performed by sterilising and washing of down and feathers. These practices are used to make handicrafts, clothing, and bedding products among other things.

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In 2018, Heinric Häussling GmbH & Co. constructed a new 1200 square metre warehouse to accommodate increasing down and feather manufacturing capacity.

Higher-quality items created with environment-friendly procedures are valued more than alternative products made with chemicals and raw materials that are hazardous to the environment. Down and feather bedding that is chemical-free and animal cruelty-free is gaining popularity.

A number of corporations are cooperating with environment-protection organizations to promote social action, such as planting trees for every purchase, exploring alternative energy choices, or reducing water consumption, in addition to making luxury eco-friendly products.

Key Takeaways from the Down and Feather Market Study

  • Duck down and feathers are expected to hold a revenue share of 76.4% in 2021 aided by their lower cost and better quality as compared to other insulation materials.
  • Bedding products dominate the market with a share of over 75% with a wider scope of product portfolios supporting sales prospects.
  • The U.S. holds a noteworthy value share of 82.9% in North America owing to the high penetration of key players in the region.
  • Malaysia is a key market in South Asia reflecting a CAGR of 21.5% owing to higher spending on premium products in the country.
  • China showcases major opportunities for the down and feather industry owing to a larger consumer population accounting for 40.1% in 2021.

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Who is winning?

Leading manufacturers of down and feather are primarily focused on differential strategies and advertisements that have driven sales growth of down and feathers on a global scale.

Major players present in the down and feather market are Pan Pacific Company Ltd., Allied Feather & Down, Down-Lite International Inc., Peter Kohl KG, KL Down, Chunli International Co Ltd., Bettfedern Handelsgesellschaft mbH & Co. KG (Rohdex), Heinrich Häussling GmbH & Co., Karl Sluka GmbH, Norfolk Feather Company, Feather Industries, Treude & Metz GmbH & Co. KG, Sustainable Down Source, Navarpluma, and Shin Joo Won D&G Co.among others.

Global Down and Feather Market by Category

By Product Type:

  • Feather
  • Down

By Origin:

  • Duck
  • Goose

By Application:

  • Apparels
  • Bedding Products
  • Sleeping Bags and Outdoor Gear

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • MEA

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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