Food and Beverage Industry Catalyzes Metallized Paper Market Growth: Rising Demand for Attractive and Functional Packaging Solutions Drives Expansion

Metallized Paper Market

The Metallized Paper Market exhibits robust growth prospects, poised to be valued at US$ 4.3 billion in 2023 and projected to ascend to approximately US$ 6.8 billion by 2033, driven by a steady 4.8% compound annual growth rate (CAGR). Industrial applications expansion bolsters the market’s scope, with the food and beverage sector playing a pivotal role. The rising demand for packaged food and beverages, driven by changing consumer preferences and population growth, amplifies the need for attractive, functional, and sustainable packaging solutions.

Metallized paper proves highly suitable for this purpose, offering an array of benefits. Its exceptional moisture resistance safeguards contents against external humidity, crucially maintaining product quality. The material’s barrier properties extend to light, oxygen, and other elements, preserving flavors, aromas, and nutritional value, ultimately enhancing the overall consumer experience. As the market evolves, metallized paper emerges as a crucial component of modern packaging solutions.

One of the key drivers of the metallized paper market is the growing demand for sustainable packaging solutions. Metallized paper is a highly sustainable packaging material as it is made from renewable resources and can be easily recycled. Additionally, metallized paper is lightweight and consumes less energy during transportation, which further reduces its environmental impact.

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Another key driver of the metallized paper market is the increasing use of metallized paper in food packaging. Metallized paper is widely used in the packaging of various food products, such as snacks, confectionery, and baked goods. The shiny and metallic appearance of metallized paper enhances the visual appeal of food products, making them more attractive to consumers.

The cosmetics industry is also a significant contributor to the growth of the metallized paper market. Metallized paper is widely used in the packaging of cosmetics, such as perfumes, skincare products, and makeup. The shiny and metallic appearance of metallized paper gives cosmetics packaging a premium and high-end look, which appeals to consumers.

The tobacco industry is also a major user of metallized paper. Metallized paper is widely used in the packaging of cigarettes, cigarillos and other tobacco products. The shiny and metallic appearance of metallized paper gives tobacco packaging a premium and high-end look, which appeals to consumers.

The metallized paper market is segmented based on application, metal type, and region. Based on application, the market is segmented into food packaging, cosmetics packaging, tobacco packaging, and others. Based on metal type, the market is segmented into aluminium, gold, silver, and others. Geographically, the market is segmented into North America, Europe, Asia Pacific, and the Rest of the World.

North America is expected to dominate the global metallized paper market, driven by the increasing demand for sustainable packaging solutions in the region. The Asia Pacific market is also expected to grow significantly in the next few years, driven by the growing demand for metallized paper in the food and cosmetics industries in countries such as China, India, and Japan.

In conclusion, the global metallized paper market is expected to grow significantly in the next few years, driven by the increasing demand for sustainable packaging solutions and the growing use of metallized paper in various industries such as food, cosmetics and tobacco.

 Firm Progression for Premium Brewing & Beverage Industry

The metallized paper offers elegant and protective properties to the packaging products. It is widely used in various applications such as, food, beverages, personal care, home care, chemicals, and banking. The extensive application of metallized paper is in labelling. Packaging and labelling for premium liquor & perfume are significantly growing in demand across the globe. The growth of the premium spirit sector is expected to grow at a steady pace, and is anticipated to expand one-fourth to reach ~US$ 2.1 Bn by 2022.

Metallized paper could be an alternative to plastic-based packaging, especially in labelling which is essential for branding any product. Several stringent rules set by regulatory bodies to slow down the usage of plastic in packaging will continue to fuel the growth of the metallized paper market. This move has also pushed the manufacturers of packaging materials to increase their units’ capacity for the production of metallized paper at all the major regions of the world.

Metallized paper is increasing in demand, due to its usage as a gift wrapping paper, especially in developed countries of Europe and North America. The growth of metallized paper might be stunted to some extent, due to issues in its recyclability. Metallized paper is strenuous to recycle as it has multiple-layer papers that are coated with two or more materials – representing a potential threat for the manufacturers.

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Opportunities Abound in Asia Pacific

Geographically, Asia holds nearly two-fifth of the world’s metallized paper market and is expected to uphold the market growth, especially in East Asia. China and India are the major markets for metallized paper, and are expected to gain y-o-y growth in upcoming years. The demand for labelling followed by wraps/overwraps are expected to grow at a higher rate in the South Asia, thereby fuelling the market growth. However, adoption of metallized paper in food and beverages industry is anticipated to grow at a sluggish pace with lack of innovation in the sector.

  • Metallized paper market in South Asian countries such as Indonesia and Malaysia are expected to grow at a higher rate in comparison with the other regions. Spain is anticipated to witness a higher growth in the metallized paper market, while Germany is anticipated to face an adverse growth due to a misbalance of metallized paper trade in the country.
  • Oceania and MEA regions will together constitute one-tenth of the global market of metallized paper. Oceania is a developed market for metallized paper, and the growth is anticipated to remain steady in the upcoming years. East Africa has been witnessing persistent growth of more than 6% in its GDP from past 3 years consecutively, similarly the growth of metallized paper market in the region is expected to grow by ~6% of CAGR during the period of 2022-2029.
  • Metallized paper market in North America is expected to show sluggish growth over the period of assessment, while the Latin American market is likely to witness consistent growth in upcoming years. The demand for food & personal care is expected to grow at its maximum in the year of 2024-2025, followed by labels and wraps. Northern Africa is expected to show the maximum CAGR among all the countries of MEA regions

Strategic Move to Enhance the Production Efficiency

Leading manufacturers of metallized paper products are focusing more on research & development to win in the innovation game of developing speciality papers. A number of products offered by the key players are trademarked, registered, and are easily available at the global market. Companies have increased up to 60% of its production capacity, especially Verso Corporation, Avery Dennison, Fort Dearborn, and UPM Raflatac.

Further, Nissha co. Ltd. has expanded its business operations based on industries, solutions, and product list, which helped the company to build diversified portfolio to increase overall revenue and market presence. Sysco Industries Limited is equipped with latest and technically advanced machinery to meet the efficiency in production of metallized paper, while Ulfex Ltd. has huge manufacturing capacity built up at strategic locations around the world.

Vacmet India Ltd,  Pg Paper Company Ltd., Uflex, UPM-Kymmene Oyj, Glatfelter, Lecta SA Polyplex Corp. Ltd are some organized manufacturers of metallized paper. There are many regional companies who are expected to add their contribution to the global metallized paper market during the period of 2019-2029.

Metallized Paper Market by Category

By Thickness:

  • Upto 50 GSM
  • 51-100 GSM
  • 101-150 GSM
  • Above 150 GSM

By Application:

  • Labels
  • Wraps/Overwraps
  • Decoration
  • Mailing Envelopes
  • Graphic Paper

By End Use Industry

  • Food
  • Beverages
  • Home Care
  • Personal Care
  • Electrical
  • Chemicals
  • Banking

By Region:

  • North America
  • Latin America
  • Europe
  • Middle East and Africa (MEA)
  • East Asia
  • South Asia
  • Oceania

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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