As of the present, the European market stands as a hub of robust demand for the Self-Tanning Products Market, distinctly outweighing the market share of other geographical regions. The year 2022 witnessed a striking scenario where Europe’s total sales of self-tanning goods reached an impressive benchmark, accounting for more than 35% of the global sales figure. This exceptional performance is substantially driven by the region’s deeply entrenched cosmetics and personal care sector.
In tandem with this, the surge in adoption of vegan and organic skincare products is further cementing its popularity, consequently fortifying the self-tanning market. Esteemed global industry players such as L’Oréal and Clarins are strategically amplifying their retail presence, a move poised to fortify this upward trend. This strategic expansion is poised to not only enhance product accessibility for European consumers but also provide solid impetus for market growth throughout the projected period.
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By the end of the year 2022, the global self-tanning products market crossed an overall valuation of US$ 1,078.4 million. Further, during the forecast period of 2023 to 2033 the worldwide sales of self-tanning products are anticipated to expand at 5.9% CAGR. As per these estimates by FMI, the net worth of the global self-tanning products market value could reach US$ 2,026 million by 2033.
The self-tanning product reduces the risk of skin cancer caused by conventional tanning, which has a significant risk. FMI analyses the growth and investment opportunities for global self-tanning product manufacturers with a special focus on the United States region.
Economic progress in the nations of South America has increased spending on cosmetics which could have a positive impact on the United States market expansion. Tape Tan is a well-known organic skincare product producer in Brazil and has a large selection of self-tanners with natural intensifiers.
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Key Takeaways from the Self-tanning Products Market Study Report
- In terms of value, the United States is predicted to rule the global self-tanning products market throughout the projected period. The presence of some of the leading self-tanning solution producers is expected to retain its dominance through 2033.
- Europe holds more than 35% market share, and it is anticipated to continue this dominance over the upcoming years as well. The growing trend of organic or natural ingredients in skin care products is projected to shift the regional market orientation.
- In the upcoming years, it is projected that Asia Pacific countries could acquire a notable share of the global self-tanning products market. A high youth population with their increased propensity for beauty items is significantly contributing to the rising demand for self-tanning products.
- The Middle East and South Africa self-tanning products market is expected to develop due to a significant rise in tourists.
- The online retail segment is the most reliable distribution channel for self-tanning products with a high rate of growth.
Competitive Landscape for the Self-tanning Products Market Players
Bondi Sands, L’Oréal, and St Tropez are some renowned brands that compete in the international market for self-tanning products. These market participants are concentrating on offering high-quality items to satisfy the demand for self-tanning from global consumers.
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Development and marketing of specific self-tanning solutions based on regional demand would positively impact market growth. Moreover, they are concentrating on tactics like acquiring regional businesses and expenditures in research and development to expand the self-tanning products business.
Recent Developments by the Self-tanning Products Industries
It is projected that endorsement by celebrities might promote their product n in turn significantly accelerate market growth. To illustrate, St. Tropez partnered with American model and TV host Ashley Graham in April 2021 to introduce sunless tanning products.
Tess Holiday, the famous plus-size supermodel, teamed up with the celebrity spray self-tanner producer, “Island of Paradise” in July 2019. The company proclaimed this collaboration as an intent to meet consumer demand for skin-glow-enhancing products including sunless tanners.
BONDI Sands Pty Ltd. introduced an eco-friendly, true self-tanner with 100% sustainable packaging in January 2021. Bondi Sands Pure Gradual Tanning Lotion, Pure Self-tanning Sleep Mask, and Pure Self-tanning Drops are among the available products.
According to Health Club Management information, Clarins increased its outreach in Europe by opening new boutique retail locations in May 2021.
Key Segments Covered by Self-tanning Products Industry Survey Report
Self-tanning Products Industry by Product Type:
- Body Tanner
- Face Tanner
Self-tanning Products Industry by Product Form:
- Self-tan Cream & Lotion
- Self-tan Gels
- Self-tan Spray
- Self-tan Oil
- Self-tan Serum
- Self-tan Mousse
- Self-tan Mist
- Self-tan Drops
- Self-tan Wipes
- Other Self-tan Products
Self-tanning Products Industry by Skin Type:
- Normal Skin
- Dry Skin
- Oily Skin
- Combination Skin
- Sensitive Skin
- Other Skin Types
Self-tanning Products Industry by Skin Tone:
- Very Light Tone
- Light Tone
- Medium Tone
- Deep Tone
- Very Deep Tone
Self-tanning Products Industry by Ingredients:
- Conventional or Inorganic
- Organic or Natural
Self-tanning Products Industry by Application:
- Men
- Women
- Unisex
Self-tanning Products Industry by Distribution Channel
- Supermarkets or Hypermarkets
- Convenience Stores
- Brand Outlets
- Online Sales
- Others
Self-tanning Products Industry by End-user:
- Personal Care
- Spas & Salons
- Beauty Clinics
- Others
Self-tanning Products Industry by Region:
- North America Market
- Latin America Market
- Europe Market
- East Asia Market
- South Asia and Pacific Market
- The Middle East and Africa (MEA) Market
About Future Market Insights, Inc.
Future Market Insights, Inc. (ESOMAR certified, Stevie Award – recipient market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.
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