The United States has emerged as a promising Market for Bladder Liners, with the country expected to hold a significant market share in the North America region. The increasing demand for incontinence hygiene products, primarily from women in the country, is driving the market for bladder liners. Activities like running, riding bikes, and others have led to a rise in cases of bladder leakage, thereby contributing to the increased adoption of these products in the USA.
The USA bladder liners market is projected to experience substantial growth at a CAGR of 5.4% over the forecast period. This growth is also influenced by the introduction and launch of new products by various players in the country. One such example is the Poise Brand, which recently launched its New Bladder Leakage Line, Poise Ultra Thin Active Collection, available in three different categories: light, moderate, and maximum.
With the increasing focus on incontinence hygiene and the introduction of innovative products, the bladder liners market in the USA is poised for significant expansion in the coming years.
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The global bladder liners market size is estimated at US$ 1,258.9 million in 2023 and is projected to reach US$ 2,297.5 million by 2033, at a CAGR of 6.2% from 2023 to 2033. Share of bladder liners market in its parent market (incontinence products market) is approximately ~5%-15%.
Sales of these products, including fresh items with built-in absorbents and washable timer features, have also been boosted by growing consumer interest in natural and organic alternatives to conventional period products.
Consumers are becoming increasingly selective about the materials used in their menstruation products. Besides, growing awareness about various eco-friendly components used in period care and incontinence products would aid sales.
Customers are increasingly choosing to purchase environmentally friendly and chemical-free goods due to growing environmental concerns. Manufacturers are being forced to release new products that are made from recyclable waste and biodegradable waste as a result of the growing consumer demand.
For instance, Cora, a modern women’s wellness company whose products include natural and organic tampons, pads, and other personal care items, has recently added organic cotton pads and liners for light bladder leaks to their cutting-edge portfolio. The absorption technology used in these products is also patent-pending.
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Key Takeaways:
- Based on the type, the disposable bladder liner segment is expected to grow at a CAGR of 4.5% during the forecast period.
- In East Asia, China is the dominating country and is set to hold a bladder liner market share of 49.54% in the assessment period.
- In North America, the U.S. is dominating the market for bladder liners and is expected to grow at a CAGR of 5.4% in the evaluation period.
- In terms of absorbency level, the moderate segment had captured a significant portion of the global market with a share of 46.34% in 2021.
- By sales channel, the online stores segment is expected to witness a significant CAGR of 11.26% during the forecast period.
“Increasing trend of purchasing bladder liners from online platforms at discounted rates and surging demand for disposable incontinence products are expected to drive growth” says a FMI analyst.
Competitive Landscape
Leading manufacturers of bladder liners are focusing on smart promotional strategies, advertisements, and new product launches to improve sales in the market.
Major players present in the bladder liners market are Kimberly Clark, SCA Unicharm, First Quality Enterprise, Domtar, Covidien, PBE, Medline, Hengan Group, Coco, Daio Paper, Hakujuji, P&G, Kao, and Hengan among others.
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Global Bladder Liners Market Outlook by Category
By Type:
- Reusable
- Disposable
By Absorbency Level:
- Light
- Moderate
- Heavy
By Consumer Orientation:
- Men
- Women
By Sales Channel:
- Pharmacies & Drug Stores
- Hypermarket/Supermarket
- Direct Sales
- Specialty Stores
- Independent Small Stores
- Online Stores
- Other Sales Channel
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