A2 Milk Market US$ 5120.9 Million by 2033: Surging Growth Propelled by Rising Demand for Digestive-Friendly and Nutritious Dairy Alternatives

In 2023, the A2 milk market is estimated to expand from US$ 2036.6 million. The market is expected to exceed US$5120.9 million by 2033, growing at a 9.5% CAGR during the forecast period.

The expanding dairy industry and the increased availability of dairy products are the key drivers of A2 milk market expansion. The expanding health-conscious population, as well as consumer worries about the gastrointestinal difficulties associated with regular milk containing A1 beta-casein protein, are driving the expansion of the A2 milk market. Many consumers who have difficulty digesting milk and suffer from bloating choose A2 milk since it is easy to digest and contains A2 beta-casein protein.

The A2 Milk Market is witnessing significant growth as consumers seek digestive-friendly and nutritious milk options. A2 milk, sourced from specific cows, contains A2 beta-casein protein instead of A1 protein, which some find easier to digest. Rising lactose intolerance awareness and increasing demand for natural and wholesome products drive market expansion.

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Other factors, such as rising disposable income and increased awareness of the health benefits of A2 milk, such as boosting immunity, increasing metabolic rate, promoting mental growth, and use in bakeries and confectioneries, will all contribute to the A2 milk market growth. Moreover, the expansion of the A2milk product portfolio and the increase in hypermarkets, supermarkets, and online stores are expected to create a lucrative A2 milk market opportunity. The limited market presence of A2 milk is expected to create opportunities in this market as distribution can be expanded globally.

Restraints to A2 milk market growth include:

  • The high cost of A2 milk.
  • The availability of cheaper and vegan alternatives.
  • A lack of proper evidence regarding the benefits of A2 milk.
  • A lack of consumer awareness complicates the issue.

FMI envisions North America will persist to rank among the top economies throughout the forecast period. In the United States, manufacturers’ ingredients are getting more attention. The growing popularity of healthy foods has prompted companies in the United States to diversify their portfolios. The trend of smaller companies being acquired at a lower cost is likely to continue soon.

Key Takeaways:

  • The liquid form of A2 milk could account for 84.6% of the form segment A2 milk market.
  • For the end use application segment, infant formula accounted for 22.40% of the A2 milk market.
  • Carton packaging comprises 57.9% of the A2 milk market’s packaging segment.
  • The United States may have a monopoly on the A2 milk market, accounting for 35% of the total.
  • Japan regulates 10% of the A2 milk market.
  • Australia handles 2.3% of the A2 milk market.
  • During the projected period, the China market is anticipated to expand at a CAGR of 9.1%.
  • During the projected period, the India market is anticipated to expand at a CAGR of 8.7%.
  • During the projected period, the U.K. market is anticipated to expand at a CAGR of 7.8%.
  • Germany has a 31% market share in the A2 milk market.

Competitive Landscape:

Companies are making an investment more in R&D to introduce new flavours into the A2 milk market. Aside from that, players are diversifying their product portfolios by expanding their global operations and strengthening their distribution channels.

Fonterra Co-operative Group Limited, The A2 Milk Company Limited, PURA, Dairy Farmers, Jersey Dairy, Vietnam Dairy Products Joint Stock Company, Freedom Foods Group Limited, Gujarat Cooperative Milk Marketing Federation Ltd., Vedaaz Organics Pvt. Ltd., and Provilac Dairy Farms Private Limited seem to be just a few of the major players of the A2 milk market.

Recent Development:

Date

Company

Strategy

Details

2019

A2 Milk Company

Product Launch

The A2 Milk Company, a leading A2 milk producer in Australia, has introduced chocolate flavour reduced fat A2 milk in the US market.

February 2018

A2 Milk Company

Partnership

A2 Milk Company Limited announced a strategic partnership with Fonterra Co-operative Group Limited, New Zealand’s largest dairy company, to increase the availability of A2 milk in Australia, New Zealand, and other parts of Asia Pacific.

April 2018

Vietnam Dairy Products Joint Stock Company

Product Portfolio Expansion

Vietnam Dairy Products Joint Stock Company introduced a new product, ‘probiotic drink probi’ with blueberry flavour, to expand its product portfolio.

October 2018

Nestlé SA

Launch

Nestlé SA will launch its own brand of A2 baby milk in Australia and New Zealand in October 2018, competing with Auckland-based dairy company a2 Milk Co. Ltd., which has a dominant market share in the region.

August 2018

Vinamilk

Launch

Vinamilk released the first A2 milk in Vietnam. It will be available in a variety of countries, including Australia, China, and New Zealand.

2019

Julebao

Launch

Julebao released Zhizhen A2 milk powder. This product is made from the company’s cattle.

March 2020

A2 Milk Company

Licencing Agreement

The a2 Milk Company, an innovative dairy nutrition company that helps people live better lives by leveraging the benefits of the A2 protein, is pleased to announce a licencing agreement that will allow a2 Milk® to enter Canada.

December 2020

A2 Milk Company

Acquisition

The a2 Milk Company (a2MC) has agreed to buy a 75% stake in Mataura Valley Milk (MVM), a dairy nutrition company based in Southland, New Zealand.

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Key Segments

Nature:

  • Organic
  • Conventional

Form:

  • Liquid
  • Powder

Application:

  • Infant Formula
  • Dairy Product
    • Butter
    • Cheese
    • Yogurt
    • Milk Powder
    • Ice Cream
    • Others
  • Bakery & Confectionery
  • Milk & Milk-based Beverages

Packaging:

  • Glass Bottles
  • Plastic Bottles & Pouches
  • Carton Packaging
  • Cans

Distribution Channel:

  • B2B
  • B2C
    • Store-based Retailing
      • Hypermarkets/Supermarkets
      • Grocery Stores
      • Convenience Stores
      • Specialty Stores
    • Online Retailing

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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