The Facial Tissue Paper Market in the United States is witnessing intense competition and rapid growth. Estimated to be worth US$ 5.05 billion in 2023, the market is projected to expand further with a strong 4.7% Compound Annual Growth Rate (CAGR). The COVID-19 pandemic has been a driving force behind increased facial tissue consumption, as cleanliness and sanitation take center stage. This trend is expected to persist throughout the forecast period.
In the US, customers show a preference for facial tissue sheets that are durable, soft, and possess additional features such as aromatic scents or hydrating properties. Environmentally friendly and sustainable products are gaining popularity, with manufacturers increasingly emphasizing the use of recyclable and biodegradable materials.
The US government has implemented regulations and initiatives to reduce carbon emissions and promote sustainability in the paper industry. Programs like the Green Power Partnership of the Environmental Protection Agency (EPA) and the Sustainable Forest Initiative have been put in place. Additionally, the United States Department of Agriculture (USDA) provides financial support to encourage the adoption of renewable energy in the paper sector.
As the market continues to grow and consumers prioritize sustainable and eco-friendly options, the United States facial tissue paper industry is set for a promising and competitive future.
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Overview of the Facial Tissue Paper Market
The facial tissue paper market is expected to register a CAGR of 4.8% from 2023 to 2033, to reach from an estimated market size of US$ 3.2 billion in 2023 to US$ 5.1 billion by 2033.
150 years ago, the commercialization of tissue papers began in the United States as a component of toiletries, originally as toilet paper. The application of tissue paper gradually expanded to include facial tissue paper. Kimberly Clark Corporation’s release of facial tissue papers under the Kleenex brand was one of the important developments in this industry. The purpose of this launch was to advocate using facial tissues instead of cotton wipes to remove facial moisturizers.
Facial tissue papers were developed and introduced by different firms to replace throwaway hankies. While several companies joined the facial tissue paper market, including Puffs, Angel Soft, and Scotties, Kleenex stayed a common term for facial tissues for a considerable amount of time.
The market is largely driven by rising disposable income and a more affluent global population. The growing consumer emphasis on hygiene is another key aspect influencing the market. Carrying cotton handkerchiefs could not be convenient since there is a greater occurrence of allergies, colds, and coughs. The facial tissue paper market is also being driven by these reasons.
The market is currently fragmented, with several players present. Manufacturers have prioritized product development in areas including pattern, color, texture, fragrance, and finish throughout the years to increase market share. Further improvements were made to the product, particularly to the packaging. Paper pulp from both virgin and recycled sources is used to make facial tissue papers.
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By comprehending the religious and cultural standards and concentrating on those particular clients in developing nations, the current manufacturers could take advantage of market expansion opportunities in these nations. Innovative packaging that takes into account the aesthetics and forms of the design aspects of packaging is another opportunity for industry leaders to hold onto their market share.
Customers in developing nations prefer to use expensive, very absorbent facial tissue papers. Unbleached and entirely recyclable facial tissue papers are another popular item on the market. Manufacturers of facial tissue papers are developing tissues with packaging made without plastic. To increase in-store retail exposure and distinction, these packs are positioned on retail shelves close to the point of sale (POS).
The facial tissue paper market is dominated by Asia Pacific. Over the forecast period, the region is expected to maintain its predominance. This is a result of the increasing usage of tissue papers of various types for domestic and professional reasons. The two main determinants of market expansion in this region are increasing domestic consumption of products that support hygiene maintenance and expanding awareness of the advantages of maintaining good hygiene.
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Key Takeaways
- The market in the United States is projected to reach a value of US$ 5.05 billion in 2023, exhibiting a CAGR of 4.7%.
- The facial tissue paper market in the United Kingdom is predicted to expand at a 2.5% CAGR to reach US$1.04 million in 2023.
- The market in Germany is projected to reach US$ 2.05 billion by 2033, registering a CAGR of 3.6%.
- In 2023, the market in Japan is anticipated to be worth US$ 1.7 billion.
- Over the forecast period, it is expected that the China facial tissue paper market could develop at a CAGR of 6.9%.
Competitive Landscape
The top manufacturers of the facial tissue paper market are Procter & Gamble, Kimberly-Clark Corporation, Georgia-Pacific LLC, CMPCTissue, Metsa Tissue, Cascades Inc., Asia Pulp & Paper, Svenska Cellulosa Aktiebolaget SCA, Hengan International, Sofidel Group, C&S Paper Co. Ltd, Wepa Group, Vinda International Holdings Limited, Fujian Hengan Group Ltd, and Kruger Products L.P.
Manufacturers in the facial tissue paper industry are always coming up with new products to satisfy customer demand for softer, stronger, and more environmentally friendly goods. To enhance product performance and lessen their impact on the environment, they are investing in innovative materials and production techniques. The product portfolios of many companies are also being expanded to offer specialist tissues for functions including cold and flu treatment, makeup removal, and sensitive skin.
RECENT DEVELOPMENTS
- With the introduction of unbleached, 100% recycled beige facial tissue, Cascades Tissue Group announced another “First”. With the elimination of chemical whitening and a 25% reduction in environmental effects, Cascades® MokaTM facial tissue expanded the company’s portfolio of environmentally friendly, single-use paper products.
- Vinda made press history by hosting the first-ever hygiene company news conference in support of its Superbrand Day campaign with JD.com and revolutionary tissue paper technology. More than 200 representatives from Vinda, JD.com, and the tissue and technical industries attended the event.
Key Segment
On the basis of Product Type:
- regular
- anti-viral
- recyclable Facial Tissue Papers
On the basis of Packaging Type:
- box packaging
- pocket packaging
- On the basis of Use-case:
- residential
- commercial sub-segments
On the basis of the Distribution Channel:
- wholesalers/distributors, hypermarkets/supermarkets
- drug stores
- independent small stores
- online stores
- others
On the basis of Region:
- North America
- Latin America
- Europe
- Middle east and Africa
- East Asia
- South Asia
- Oceania
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