According to Future Market Insights’ latest analysis, the Europe plant-based meal kits market is forecast to be valued at US$ 1,067.0 million in 2023. Total plant-based meal kit sales across Europe are slated to exhibit an impressive CAGR of 10.1% over the forecast period, totaling a valuation of US$ 2,789.0 million by 2033.
The Europe Plant-Based Meal Kit Market is experiencing remarkable growth as more consumers opt for plant-centered diets and seek convenient, eco-friendly meal solutions. The rise in awareness about sustainability and health benefits of plant-based eating has fueled demand for these pre-portioned kits. With a projected growth rate of 10.1% by 2033, the markaet continues to thrive.
Growing trend of veganism, rising demand for plant-based diets, and growing awareness about the benefits of plant-based meal kits are key factors driving the Europe market forward.
Several people in Europe are interested in plant-based meal kits because of the health benefits linked with their usage. Furthermore, because it has already been cooked, it can be prepared with minimal effort.
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Plant-based meal kits are of two types i.e., prepared meals and meal kits. Prepared meals are the kind of meals that are half-cooked and available in frozen, chilled, and shelf stable forms. Consumers can cook fully before consuming it.
Rise of veganism and the need to protect the environment and animals are motivating many leading companies in Europe to find alternate food options and innovative products without compromising their tastes, texture, and nutritional value. This has significantly expanded the plant-based meal kits market in the region.
Several new companies are entering Europe market to take advantage of the rising demand for prepared plant-based meal kits in the region. New products and subscription services are being introduced that are aiding in the expansion of the market.
Another driving factor for Europe plant-based meal kits’ demand is changing preferences and lifestyles. The customization and personalization that the company offers to the consumer help them to acquire a new customer and retain existing ones.
Key Takeaways from Market Study
- The Europe plant-based meal kit market is forecast to reach US$ 2,789 million in 2033.
- Overall sales of plant-based meal kits across Europe are likely to surge at a CAGR of 10.1% through 2033.
- By form, chilled plant-based meal kits segment holds a value share of 53% of the Europe market.
- Based on product type, prepared meal kit segment dominates the Europe market.
- The United Kingdom holds a prominent share of Europe plant-based meal kit market.
- With rising trend of veganism, plant-based meal kit demand across Germany is forecast to increase at a healthy pace over the next ten years.
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“In the longer run, there is a huge scope of innovation in the field of plant-based meal kits in Europe. Hence, key companies can come up with a range of innovative products to satisfy consumers and strengthen their position in the region”, says a lead analyst at Future Market Insights.
Competitive Landscape
Leading companies offering plant-based meal kits in Europe are Nestlé S.A., Unilever PLC, Plamil Foods Ltd., The Meatless Farm (a subsidiary of Morten Toft Bech), HelloFresh, Purple Carrot, Plantable, Factor, Sakara Life, Freshly, Daily Harvest, and Gousto, Planty.
New product launches, announcement of discounts, facility expansions, partnerships, mergers, and acquisitions are a few of the key strategies adopted by plant-based meal kit companies.
Get More Valuable Insights into Europe Plant-Based Meal Kit Market
Future Market Insights, in its new offering, provides an unbiased analysis of the Europe Plant-Based Meal Kit presenting historical demand data (2018 to 2022) and forecast statistics for the period from 2023 to 2033.
The study incorporates compelling insights on the Europe Plant-Based Meal Kit based on Product Type (Meal kits, Prepared meals), form (Chilled, Shelf Stable, and Frozen), and Sales Channel (Store-based Retailing, online retailing) across European countries.
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About the Food & Beverage Division at Future Market Insights
Expert analysis, actionable insights, and strategic recommendations – the Food & Beverage team at Future Market Insights helps clients from all over the globe with their unique business intelligence needs. With a repertoire of over 1,000 reports and 1 million+ data points, the team has analyzed the food & beverage industry lucidly in 50+ countries for over a decade. The team provides end-to-end research and consulting services; reach out to explore how we can help.
Europe Plant-Based Meal Kit Market by Category
By Product:
- Meal Kit
- Prepared Meal Kit
By Form:
- Chilled
- Frozen
- Shelf Stable
By Sales Channel:
- Store-based retailing
- Convenience Store
- Discounters
- Forecourt Retailers
- Hypermarkets/ Supermarkets
- Food Specialist
- Independent Small Grocers
- Other Grocery Retailers
- Online retail
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