The fortified rice market value is projected to be US$ 20.20 billion in 2023 and the market is expected to reach US$ 34.50 billion by 2033, recording a CAGR of 5.5%. High solubility and ability to form an elastic gel at high temperatures of 80°C make it ideal for high-temperature applications. Governments worldwide are increasingly taking action to improve nutritional value in food products.
The Fortified Rice Market is experiencing remarkable growth as consumers become more health-conscious and governments prioritize nutrition enhancement programs. Fortified rice, enriched with essential nutrients like vitamins and minerals, addresses malnutrition and micronutrient deficiencies. Rising awareness and investment in food fortification are driving the market’s expansion, positively impacting global nutrition outcomes.
Acute and chronic malnutrition, as well as vitamin and mineral deficiencies, have a negative impact on the health, productivity, and development of around half of India’s children. Micronutrient deficiencies can have a detrimental influence on productivity, development, and health.
It is possible to remedy the problem by including vitamins and minerals into common meals such as rice, as well as supplementing micronutrients and changing diets. This has resulted in rice fortification, which has developed as a sustainable and cost-effective method of supplying nutrition to people worldwide. As more fortified rice with high acyl levels is utilised in milk products, plant-based protein drinks, fruit juices, and other beverages, the global food and beverage business is expected to grow. Rice with a high acyl content is frequently utilised as a suspending agent in milk, plant-based protein beverages, and fruit juices.
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“Due to the sustainable and cost-effective measures, manufacturers are taking measures to provide nutrition to the population, the global fortified rice market is witnessing vibrant growth.” – says a lead analyst at Future Market Insights.
Key Takeaways from Market Study
- The fortified rice market is expected to record a CAGR of 5.5% over the forecast period.
- According to estimates, the fortified rice market in the China and India remains strong throughout the forecast period.
- By 2033, China is expected to hold a 40% share in Asia Pacific and its market size is expected to be US$ 8.82 billion.
- Conventionally produced cereal grains are readily available, so the non-organic segment accounted for the significant share in 2023.
Competitive Landscape:
In the fortified rice market, there are numerous international and regional players competing, making it highly competitive. Several prominent companies dominate this market, including Cargill Incorporated, BASF SE, General Mills Inc, Willmar International Ltd, Aroma Fields, KRBL Ltd, Bunge Ltd, REI Agro Ltd, LT Foods, Hain Celestial (Tida Rice), and others.
To gain a dominant market share, companies are focusing on price, quality, ingredients, and promotions. This market is highly consolidated, with these players holding the majority share. To expand their presence and maintain their position in the market, these companies are investing more in research and development to develop consumer-driven fortified rice and ingredients.
Recent Developments:
- An American food company, Cargill, submitted an offer to acquire Sanderson Farms in Mississippi. Sanderson’s stockholders approved the deal. It is estimated that the acquisition is worth around US$ 4.5 billion ($203 per share).
- On January 20, 2021, that “LT Foods,” an Indian rice milling company based in Gurugram, had acquired a 30% stake in Leev.nu, a Dutch packaged food company. Nature Bio Foods BV (a subsidiary of LT) was acquired as part of the transaction to strengthen Nature Bio’s snacking business.
- On August 28, 2019, Ebro Foods, a food processing company based in Madrid, Spain, which produces vast amounts of rice, announced its successful purchase of Tuna Rice from Hain Celestial, a company based in New York. For the acquisition to be completed, Ebro paid $342 million (all cash).
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Fortified Rice Market Segmentation by Category
By Micronutrients:
- Vitamins
- Minerals
- Other Micronutrients
By Technology:
- Drying
- Extrusion
- Coating & Encapsulation
- Other Technologies
By Nature:
- Conventional Farming
- Organic Farming
By Distribution Channel:
- Modern Trade
- Convenience Stores
- Departmental Stores
- Drug Stores
- Online Stores
- Other Distribution Channels
By End-Use:
- Residential
- Commercial
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