During the forecast period, the Electric Massagers Market in the USA is expected to experience a steady growth at a CAGR of approximately 4.2%.
One prevalent trend observed in the USA market is the practice of offering products with special introductory offers. Rather than simply launching a new product or service, brands are opting to entice consumers with exclusive deals, such as discounted pricing, reduced-rate bundles or packages, joint promotions with complementary businesses, and more.
A notable example of this strategy can be seen with Therabody Inc., which markets its latest devices as fourth-generation products equipped with advanced features tailored for mobile phone and computer users. In addition to their impressive functionalities, these massagers boast pocket-friendly sizes, allowing users to carry them around conveniently.
By capitalizing on introductory offers and highlighting the unique benefits of their products, brands in the electric massagers market can attract consumer interest and foster growth in the competitive USA market.
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Overview
As per Future Market Insights (FMI), the global electric massagers market is estimated at USD ~18,922.5 million in 2023 and is projected to reach USD ~41,445.1 million by 2033, at a CAGR of ~8.1% from 2023 to 2033.
Massage therapy is a fast spreading approach these days. There are various hands-on techniques used for improving blood circulation, curtailing stress, promoting relaxation of muscles, relieving anxiety, and providing various health benefits.
Electric massagers help in relieving from pains and aches in neck, joints, shoulder, back, and various other body parts. The electric massagers are either wired or battery operated. Sportspersons are at the forefront regarding the usage of electric massagers.
Apart from beauty, leisure, and health activities taking the front seat, growing miniaturization of the electronics devices is responsible for growth of electric massagers market. Millennials form the majority of end-users. Several blogs and vlogs are coming up on this count in today’s scenario.
The content creators are leaving no stone unturned in making the best of these platforms. Social media has thus created a revolution in electric massagers market. This is the world of influencers. The sales of electric massagers have substantiated after smartphone penetration throughout.
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At the same time, the fact that non-electric massagers are being looked upon as a safer option can’t be ignored. People still fear using electric massagers due to possibility of stroke, shock, and likewise. Future Market Insights has walked through these facts with future perspectives in its latest market study entitled ‘Electric Massagers Market’. It has delved deep into the market to table the outcomes of primary, secondary, and tertiary research. The analysts and consultants are engaged with all their expertise for execution.
Key Takeaways from Electric Massagers Market
- Europe holds a sizable market share due to rising stress-related issues like insomnia, headaches, and various others as an outcome of hectic lifestyles.
- North America also holds a significant market share due to increasing awareness on the part of end-consumers regarding mental and physical health benefits linked with electrical massagers.
- The Asia-Pacific is expected to grow at the fastest rate in the electric massagers market with the population turning out to be more vigilant regarding health and wellness.
Competitive Landscape
- HoMedics USA LLC makes way for a broad spectrum of products inclusive of humidifiers, air filters, fitness monitors, sleep aids, and home massage products.
- OSIM International Ltd. has been promoting ‘OSIM’ brand all across India. The company leads in health-related and lifestyle products. As of now, it is operational in 24 countries in 111 cities with over 800 outlets.
- Beurer, makes way for medical products like therapy massagers and devices, heart rate monitors, and activity sensors.
- HealthmateForever could be referred to as nerve simulators using self-adhesive electrode pads for targeting specific muscle areas and nerves. It’s ascertained that the medical devices have obtained Class II, OTC clearance.
- Breo’s product portfolio is inclusive of eye massager, neck massager, and head massager.
- Human Touch provides massage chairs that have been rejuvenating body and mind since the last 4 decades. At present, the company produces robotic massage chairs recognized by the WFC (World Federation Chiropractic) as a vital supplement to the therapies pertaining to back care.
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“With the fact that electric massagers are used in the form of relaxation therapy by the consumers on regular basis, the global electric massagers market is bound to grow impertinently in the forecast period”, says an analyst from Future Market Insights.
Key Segments Profiled in the Electric Massagers Industry Survey
Product Type:
- Back & Body Massagers
- Leg & Foot Massagers
- Neck & Shoulder Massagers
- Head Massagers
- Others
End-User:
- Residential
- Commercial
Sales Channel:
- Store-Based Retailing
- Hypermarkets/Supermarkets
- Convenience Stores
- Specialty Stores
- Independent Stores
- Online Retailer
Region:
- North America
- Latin America
- Western Europe
- Eastern Europe
- Asia Pacific
- Middle East & Africa
What does the Report shape up?
- The research study is based on product type (back & body massagers, leg & foot massagers, neck & shoulder massagers, head massagers, and likewise), by end-user (commercial and residential), and by sales channel (store-based retailing, supermarkets/hypermarkets, convenience stores, specialty stores, independent stores, and online retailers).
- With emphasis on self-help coupled with alternative health practices, the global electric massagers market is bound to take an exponential leap in the forecast period.
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