Personalized Prenatal Care and Beyond | The Growing Acceptance of Femtech Services

Femtech Market

By 2023, the Global Femtech Market Size would be worth US$ 1.2 billion. The global Femtech market is estimated to be worth US$ 5.0 billion by 2033, with a 15.2% CAGR. Prospects for growth are projected to continue favourable for the foreseeable future, aided by a rising working-women demographic.

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Emergence of Femtech Solutions and Technology:

This Femtech market category includes hardware, software, and services. As the prevalence of chronic and infectious diseases among women rises, so will the demand for improved diagnosis and treatment options, fueling market growth in this area.

Businesses are continually attempting to improve women’s health and wellness, such as advances in women’s health goods, which will assist fuel market growth.

Inequality between urban and rural areas, population differences, and demographic concerns all pose hurdles to the Femtech industry. Societal expectations about women’s health, particularly menstruation, fertility, sexual well-being, and birth control, may limit market expansion further.

The dearth of information available to female users regarding existing products and applications may hinder the growth of the Femtech sector in developing nations. Regardless, the growing number of Femtech firms, particularly start-ups, is making this a very competitive sector.

Because of the growing number of patients in countries such as India and China, the Asia Pacific region is likely to account for a significant percentage of the Femtech market. In the United States, there is a growing awareness of women’s health issues, particularly menstrual and fertility health, which is contributing to the popularity of Femtech solutions.

The primary participants in the Femtech market are focused on providing services such as personalised prenatal care, which contributes to greater Femtech service acceptance. The rising prevalence of menstrual problems is also increasing market acceptance of direct-to-consumer marketing, showing that Femtech is gaining traction.

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Femtech Market Key Takeaways:

  • The Femtech market for diagnostics in the service segment is expected to develop at a 13.2% CAGR till 2033.
  • Menstrual Health is predicted to grow at a 12.4% CAGR in the Femtech business through 2033.
  • During the forecast period, the US Femtech market is predicted to develop at a CAGR of 12.2%, reaching US$ 1.4 billion by 2033.
  • Femtech sales in the United Kingdom are estimated to expand at a 14.3% CAGR over the forecast period, reaching US$ 274.6 million by 2033.
  • The China Femtech market is expected to develop at a 17.1% CAGR to US$ 438.9 million by 2033.
  • Over the forecast period, Femtech sales in Japan are estimated to expand at an 18% CAGR, reaching US$ 368.1 million by 2033.
  • The Femtech market in South Korea is expected to grow at a CAGR of 19.9% in the next years, reaching US$ 107.7 million by 2033.

Femtech Market Competitive Landscape:

Major Players in the Femtech Market:

  1. Flo Health, Inc
  2. Apple, Inc
  3. Clue by Biowink GmbH
  4. Glow, Inc
  5. Google, Inc
  6. Natural Cycles USA Corp
  7. Withings
  8. Fitbit, Inc

To increase their commercial reach, key participants are concentrating on mergers and acquisitions and technology partnership methods.

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Femtech Market Recent Development:

  • Partnership – February 2018

Clue and Fitbit worked together to improve women’s access to healthcare in February 2018. The partnership allowed the business to take advantage of market opportunities and increase the number of its current clients.

  • Product Launch – May 2019

Tampax PURE, an organic, chlorine bleach, and dye tampon, was introduced in May 2019 by Tampax and Always, one of P&G’s top period care brands. The company’s product offers will be improved by this innovative product introduction, which will also improve its financial performance in the market.

Femtech Market Key Segments:

By Service:

  • Diagnostics
  • Monitoring
  • Therapeutic

By Application:

  • General Health and Wellness
  • Maternity Care
  • Menstrual Health
  • Pelvic and Uterine Healthcare
  • Cancer and Chronic Disease

By End User:

  • Direct-to-consumer
  • Hospitals
  • Surgical Centers
  • Fertility Clinics
  • Diagnostics Centers

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Future Market Insights, Inc. (ESOMAR certified, Stevie Award – recipient market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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