North America’s U.S. Razor and Blade Market are projected to achieve an impressive value of US$ 246.10 Million, experiencing a steady Compound Annual Growth Rate (CAGR) of 3.8% from 2022 to 2032. This substantial growth can be attributed to the compelling power of advertising appeals that tap into various emotions of the audience, effectively leaving a lasting impact on their perception of products and services.
Within the women’s razor and shaving market, strategic product advertising and well-crafted campaign messages have been instrumental in evoking emotions like shame, fear, and love. By skillfully connecting these emotions to the promotion of a previously male-exclusive product, companies successfully created a heightened sense of anticipation and desirability among their target audience.
This innovative approach has not only expanded the market’s horizons but also made significant strides in breaking traditional gender barriers, empowering women with access to products that were once limited to men. As a result, the women’s razor and shaving market have witnessed a transformative shift, fostering inclusivity and catering to the evolving preferences and needs of consumers.
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The razor and blades market is expected to surpass a valuation of US$ 3267.26 Million in 2022. Sales of razor and blades are expected to surge as the healthy CAGR of over 3.0% through 2032.
The disposable razor blades industry is growing due to rising aesthetic consciousness and increased spending on personal grooming products, especially among millennial and Gen-Zs. This is as the disposable razor blades are easy to use, so their recreational use is contributing to the industry’s expansion.
Growing emphasis on sanitation during shaving to prevent skin infection is driving up the use of single-use razor blades, reviving the disposable razor blade business. With the growing need for a precise and smooth shave, disposable razor blades that can provide such benefits are becoming more popular, boosting the market growth.
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Key Takeaways from the Razors & Blades Market Study:
- Based on product type, double edge segment will witness fastest growth over the forecast period (2022-2032).
- In terms of material, stainless steel segment is expected to dominate the global razor & blades market.
- Online retailers segment will gain traction over the forecast period owing to the rising penetration of e-commerce industry
- China is expected to spearhead the growth in East Asia razor and blades market through 2022 & beyond
- India will dominate the South Asia razor and blades market over the forecast period (2022-2032)
- “Rapid urbanisation, improved personal hygiene, greater population density, and the proliferation of transportation networks are triggering a rise in demand for razor blades.”- FMI Analyst said.
Who is winning?
Participants in the worldwide razor blades market have leveraged the use of product launches, collaborations, and acquisitions to expand consumer base and strengthen sales. To draw in
prospective patrons, manufacturers have attempted to employ innovative promotional techniques, marketing, and product debuts.
Major players in the razors and blades products market are Procter & Gamble, Edgewell Personal Care, Dorco, Ltd., Societe, Oscar Razor, Feather Safety Razor Ltd., Harry s INC, Phillips, Wahl Clipper, Dollar Shave Club INC among others.
Global Razors and Blades by Category
By Product Type:
- Double Edge.
- Single Edge
By Material Type:
- Carbon steel
- Stainless Steel
By Price Range:
- Low
- Medium
- Premium
By Consumer Orientation:
- Men
- Women
By Sales Channel:
- Hypermarkets/ Supermarkets
- Convenience Stores
- Specialty Stores
- Departmental Stores
- Online Retailers
- Drug & Pharma
- Other Sales Channel
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