The Male Sex Toys Market is heavily dominated by North America, primarily due to the presence of numerous manufacturers and retailers catering to this segment. An independent study conducted in the U.S. in 2019 revealed that a significant 53% of Americans are using adult toys, underscoring the growing desire for sexual products in the region. With a diverse range of products easily available, North America has firmly established itself as the leading market for male sex toys worldwide.
Europe holds the second largest share in the global male sex toys market, bolstered by the significant presence of established brands like LELO, LoveHoney, and Fun Factory. Meanwhile, East Asia currently possesses a comparatively lower market share. However, the region’s male sex toys market is predicted to register the highest compound annual growth rate (CAGR) during the forecast period, driven by increasing sales and the significant presence of Chinese and Japanese manufacturers. China, in particular, boasts more than 1,000 manufacturing units, some of which provide Original Equipment Manufacturing (OEM) services to renowned brands in the industry.
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Moreover, the male sex toys market in China and Japan has witnessed a revolution with the introduction of technologically advanced products, including lifelike sex dolls integrated with artificial intelligence, significantly enhancing the sexual experience for individuals. These developments further contribute to the growth and evolution of the male sex toys market in East Asia.
Overview of the Male Sex Toys
By the end of 2032, the male sex toys market is anticipated to reach US$ 39.39 billion. In 2019, the market had a US$15,380 Million valuation. If these numbers are accurate, the market will have a CAGR of 7.5% from 2022 to 2032. Regionally, North America is expected dominate the market.
According to the survey, the primary drivers for the growth of male sex toys in the market include improving sexual experience and increasing adoption of cutting-edge technology for the development of creative goods. The research provides a thorough analysis of the market, including key growth drivers, restraints, opportunities, and current trends. It employs novel research methods to provide the most accurate market analysis.
It includes in-depth insights into the male sex toys market. Some of these are:
- The estimated value of the market was at ~US$ 15,380 Million in 2019. Through the course of the report’s forecast period, the market is exhibited to show a steady pace of growth.
- Regionally, North America dominates the male sex toys market globally.
- East Asia emerges as one of key markets owing to increasing use of sex toys among both men and women.
- Growth of online sales channel is expected to boost the sales of male sex toys over the forecast period.
- Key players are likely to focus on new product innovation such as using of increasing sound quality, noise cancellation etc. to stay relevant in developed markets.
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Female Sex Toys to Witness Highest Growth
The sex toys market is primarily dominated by male consumers. Marketing and promotion of these products are considered as one of the growth reasons. Advancement of technology and growing desire to enhance sexual experience led the market for higher sales.
At present, manufacturers are currently focusing on female consumers which are expected to expand at higher CAGR owing to growing interest for sex toys among female. Moreover, availability of products mainly in online channel also boost the sales of sex toys market. The popularity of vibrators, anal beads, and penile rings has increased over the past. Growing urbanization and growing sex culture also fuel the usage of such sex toys among women.
Who is Winning?
Some of the leading players operating in the male sex toys market are Church & Dwight Co., Inc.; Reckitt Benckiser Group plc; LELO; LifeStyles Healthcare Pte Ltd; Doc Johnson Enterprises; Lovehoney Group Ltd; BMS Factory; Tenga Co., Ltd.; Fun Factory; We-Vibe. As a result of increasing competition, companies are focusing on expanding their product portfolio with new innovation. In addition to this, mergers and acquisition remains a popular strategy among market players. Companies intend to expand their regional footprint through strategic collaborations.
- In 2017, Fleshlight launched automated masturbation machine which enhances the masturbation experience
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Market Segmentation
The global male sex toys market is segmented in detail to cover every aspect of the market and present complete market intelligence to readers.
Product Type
- Male Masturbators
- Cock Rings
- Penis Sleeves
- Male Prostate Toys
- Sex Doll Toys
- Penis Enhancement Toys
- Others
Demographics
- Male
- Female
Price Range
- Premium/ Luxury
- Mid-Range/ Economy
Sales Channel
- Online
- Offline
Region
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle East & Africa
Get Valuable Insights into Male Sex Toys Market
Future Market Insights, in its new report, presents an unbiased analysis of the global Male Sex Toys market, covering historical demand data and forecast figures for the period between 2019 and 2029. The study divulges compelling insights on the male sex toys market based on product type (male masturbators, cock rings, penis sleeves, male prostate toys, sex doll toys, penis enhancement toys and others), demographics ( male, female), by price range (premium/luxury, mid-range/economy), sales channel (offline, online), region (North America, Latin America, Europe, East Asia, South Asia, Oceania, Middle East & Africa).
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Future Market Insights, Inc. (ESOMAR certified, Stevie Award – recipient market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.
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