The global direct thermal printing films market is poised to achieve a valuation of US$ 219.76 million by 2023, driven by the increased utilization of point-of-sale (POS) terminals within retail stores and warehouses. This growth trajectory is further bolstered by favorable business conditions resulting from revised government policies and heightened local consumption of pharmaceutical and food and beverage items in South Asian nations. Forecasts predict a steady expansion in demand for these films, with a projected Compound Annual Growth Rate (CAGR) of 4.1% from 2023 to 2033. By 2033, the market is anticipated to reach a cumulative worth of approximately US$ 328.44 million.
Direct thermal printing films, characterized by their specialized coating on BOPP films, allow for image creation upon contact with thermal printer heads. These films possess a protective layer that safeguards against mechanical abrasion, climatic elements, and chemicals. This construction provides not only scuff and water resistance but also imparts a paper-like matte finish, generating dark images with minimal energy consumption during the printing process.
Their versatility extends to applications like information labeling, price marking, and more. Offering resilience against heat, water, UV light, and chemicals, these films have experienced substantial growth. Notably, their compatibility with diverse printing technologies and their composition from materials like polypropylene, polyethylene, and polystyrene underscore their significance in the market.
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Moreover, these films are gaining traction over other films in thermal printing because of their toughness and high resistance. The heat-sensitive nature of direct thermal printing films further aids in the market expansion of the same. These films are affordable when compared to other film types. All of these factors foster an environment of growth for the direct thermal printing films market.
Again, direct thermal printing films are quite compatible with multiple printing technologies like flexography, letterpress, gravure, offset, screen printing, and others. Largely made up of polypropylene, polyethylene, polystyrene, and other such materials, direct thermal printing films are highly resistant to heat, water, UV light, chemicals which bodes well for the market over the projected period.
“Increasingly used in different industry verticals like electronics, retail, food and beverages, and others, the direct thermal printing films market will presumably demonstrate steady growth over the forecast period,” says an FMI analyst.
Key Takeaways:
- Rising demand for barcodes to foster market possibilities.
- Substantial sunlight damage may stunt the market growth.
- North America is expected to account for 23% of market share in 2022.
- Europe is predicted to account for 16% of the total demand in 2022.
- Based on end-use, the retail segment is likely to dominate the market.
Competitive Landscape
Avery Dennison Corporation, Jindal Poly Films Ltd, Armor Packaging, Cosmo Films Ltd., Italnastri S.p.A., Daelim Industrial Co. Ltd., Bizerba SE & Co. KG, Namo Packaging Solutions Pvt. Ltd., Mondi Group, Lintec, Green Bay Packaging, Able Label, Smith & McLaurin, and Ricoh, among others, are some of the significant players in the direct thermal printing films market that are profiled in the full version of the report.
Major market players focus on strategies like partnerships and collaborations with other enterprises to strengthen their market position. These businesses are also expanding their product portfolio to gain a competitive advantage.
More Insights into Direct Thermal Printing Films Market Report
In its latest report, FMI offers an unbiased analysis of the global direct thermal printing films market, providing historical data from 2016 to 2021 and forecast statistics for 2022 to 2032. To understand the global market potential, growth, and range, the market is segmented on the basis of material type (paper printing films, plastic printing films (polypropylene (PP), polyethylene (PE), polystyrene (PS), others)), end use (pharmaceutical, cosmetic and personal care, food & beverages, industrial goods, retail, other end uses), and region.
According to the latest FMI reports, based on region, the direct thermal printing films market in North America is expected to present remarkable growth over the forecast period. The region is anticipated to account for 23% of the overall market share by the end of 2022. This growth can be attributed to growing preference for thermal printing by label manufacturers. The U.S. and Canada hold the major share of the regional market revenue.
The direct thermal printing films market in Europe will likely account for 16% of the total market demand by the end of 2022. High demand for packaged food products and several other end use application of direct thermal printing films is propelling the regional market growth over the forecast period.
Based on segmentation, by end use, the retail segment is predicted to lead the market growth while food and beverages and logistics are a close second during this period of observation.
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Key Segments Covered In the Direct Thermal Printing Films Industry Analysis
By Material Type:
- Paper Printing Films
- Plastic Printing Films
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- Polypropylene (PP)
- Polyethylene (PE)
- Polystyrene (PS)
- Others
By End Use:
- Food & Beverages
- Pharmaceuticals
- Personal Care & Cosmetics
- Industrial Goods
- Retail
- Other End Uses
By Region:
- North America
- Latin America
- Europe
- Asia Pacific
- Middle East & Africa
Author:
Ismail Sutaria (Lead Consultant, Packaging and Materials) has over 8 years of experience in market research and consulting in the packaging & materials industry. Ismail’s strength lies in identifying key challenges faced by the client and offering logical and actionable insights to equip the clients with strategic decision-making power.
Ismail has been an instrumental part of several transformational consulting assignments. His key skills include competitive benchmarking, opportunity assessment, macroeconomic analysis, and business transformation advisory. Ismail is an MBA holder in Marketing and has a Bachelor’s Degree in Mathematics.
Ismail is a regular at industry conferences and expos and has been widely covered in electronic and print media. He is a Speaker at our upcoming Talk show – Rise of the Intelligent Packaging. Ismail has been quoted in leading publications, including the European Pharmaceutical Review and the European Adhesive Tape Association.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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