The Himalayan salt market is expected to witness growth at a CAGR of 4.9% over the forecast period, to reach a valuation of US$ 18.8 Bn by 2032.
Himalayan salt is created by the evaporation of water bodies and is hand-extracted from ancient mines in Asian mountain ranges. Himalayan salt has the same amount of sodium as table salt does, and because it is harvested naturally, it may also contain traces of other minerals. Due of its unique flavour and taste, it is used to many curries and sauces. Additionally, blocks of Himalayan salt are utilised as grilling surfaces, giving food served on them a salty flavour.
Additionally, Himalayan salts are used to make bath salts. They help to soothe weary muscles and cure skin damage in spas. Due to claims that salt lamps enhance the air quality in the area, raise mood, promote restful sleep, and are also aesthetically pleasing, consumers are buying them in greater numbers.
Owing to such innovative use of Himalayan salts, the demand for these products is expected to rise. To solve severe respiratory problems and skin allergies, a new concept of manmade salt caves is gaining traction. Spending time in these caves is said to have multiple health benefits.
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Rising preference for healthy and organic products is expected to propel the demand for Himalayan salt as its production does not include addition of any chemical components. North America and Europe are expected to be attractive markets for Himalayan salt due to high disposable income and rising health concerns.
In Asia Pacific, salt is already used in many home remedies to avoid dehydration and bacterial formation. This is expected to impact the demand for Himalayan salt in countries such as India and China.
“Increasing adoption of Himalayan pink salt in personal care products, along with rising emphasis on the consumption of clean label products is expected to augment the growth in the market over the assessment period,” says an FMI analyst.
Key Takeaways:
- North America Himalayan salt market is estimated to be valued at US$ 2.5 Bn in the 2022 and to register a value of US$ 4.2 Bn in 2032, witnessing a CAGR of 4.9% in the forecast period.
- Market share of Latin America and Oceania is 4.5% and 5.3%, respectively, in 2022.
- The Europe Himalayan salt market is expected to reach US$ 4.07 Bn by 2032.
- By application, the food and beverage segment will hold the highest market share of 55% during assessment period.
- Sales of Himalayan salt through online sales channels will continue gaining traction.
Competitive Landscape
Key Himalayan salt manufacturers are investing in developing innovative products that have multiple utilities. Mergers and alliances have been a prominent growth strategy adopted by companies planning to extend their market presence in the global Himalayan salt market. For instance:
- Twincraft offers Himalayan pink salt soap that is made from a translucent base that has hydrating properties. It is a better alternative for sugar and coffee curbs that helps to remove dead skin and brighten the skin tone.
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The study offers compelling insights based on Product Type (Iodized, Non-Iodized), By Application (Food & Beverage, Bath Salts, Salt lamps, Others), Sales Channel (Offline Sales Channel (Supermarkets/Hypermarkets, Departmental Stores, Convenience Stores, Other Sales Channel), Online Sales Channel (Company Website, E-commerce Platform), Region (North America, Latin America, Europe, East Asia, South Asia, Oceania, MEA)
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Frequently Asked Questions
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