According to new data from Future industry Insights (FMI), the packaged bread industry is anticipated to be worth US$2,535 million in 2023. The market is expected to grow at a 5% CAGR over the projected period, reaching US$ 4,180.8 million by 2033.
Because consumers want items that are more shelf-stable and don’t require harsh packaging, bread packaging has changed somewhat from what it once was. Nearly two thirds of Berlin’s Green Week attendees who were surveyed about this said they would stop buying breads in subpar packaging.
However, German consumers prefer several kinds of bread in a variety of packaging, including frozen breads in cardboard boxes, uncut loaves in shrink-wrapped, and sliced bread in plastic bags.
Manufacturing facilities are implementing new machinery to enable inexpensive product packaging without compromising packaged bread quality and are launching packaging solutions that can extend product shelf life because millennials prefer small portions of packaged bread wrapped for immediate consumption. Bread was only shielded from air and mould in traditional or passive packaging by being wrapped in synthetic polymers with low gas permeability.
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However, a new concept has developed recently, named intelligent packaging or active packaging, in which the packaging is done with functional materials which can interact with bread deliberately for monitoring and extending its shelf life. Nano-packaging is also being researched on by the front runners by using edible and biodegradable films to accomplish environmental requirements which can increase packaged bread shelf life up to 60 days.
Another recent technological development in the market is implementing 3D for exact sorting using Vision-system, an innovative 3D scanner, which can easily handle the image recognition issue on conveyor belts while bread packaging is going on, which can be missed out quite often in an automatic sort resulting into low-contrast unidentified objects and small crumbs in packaged bread which is undesirable.
Key Takeaways from Market Study
- The packaged bread market is worth of US$ 42.4 Bn sales in 2022.
- The packaged bread market is expected to expand at CAGR of 6% through 2032.
- Global packaged bread demand is projected to grow year-on-year (Y-o-Y) growth of 8% in 2022.
- The packaged bread market is growing with a notable boost towards the production to reach US$ 66.5 Bn by 2032.
- Easy availability raw materials, healthy packaging, and improved quality and taste to be the influencing factors among consumers, which is driving sales of packaged bread across global markets.
- Demand for packaged bread grew at 7% CAGR between 2017 and 2021.
- Associated British Foods Plc, DuPont™ Danisco, Fuji Baking Co. Ltd, Angel Bakeries, and Allied Bakeries (Kingsmill) are expected to be the top players in the industry.
- Organically packaged and sandwich bread are in heavy demand from bakery industry carrying a notable market share.
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Competitive Landscape
Key brands associated with packaged bread are focusing on sustainable product developments, while also extending the product lines with several modifications and extensive research procedures to boost the industry growth and to capture more market share in global arena.
- On June, 2021, Délifrance announced partnership with trend consultants Harris & Hayes to arrange a UK-wide retail study in order to explore the wants and needs of British consumers from packaged bread and pastry industry, and encourage them to buy quality products for both at home and out of the home purposes.
- In the year 2020, the brand La Brea went for twin objectives which were aimed at keeping supermarket shelves stocked while also keeping consumers engaged to broaden up the brand share. For instance, the extended product line of the brand featured of French baguettes with improved hydration and flour dusting.
Several other products also improved in features, such as Italian round (increased hydration, flour dusting, darker bake), French loaf (darker bake, lighter interior, flour dusting), whole wheat grain loaf (grains and seeds toppings), and sourdough loaf (darker bake).
Packaged Bread Market by Category
By Nature:
- Organic
- Conventional
By Product Type:
- Sandwich Bread
- Rolls & Buns
- Tortillas, Pitas & Wraps
- Frozen Breads
- Crisp Breads
- Dough & Crusts
- Others
By Application:
- Bakery Products
- Confectionery Items
- Frozen Desserts
- Others
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle East & Africa
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Key Questions Answered in the Report
- How big is the packaged bread industry?
- At what CAGR is the packaged bread market poised to expand through 2032?
- How was the performance of packaged bread market over the past half-decade?
- What will be the packaged bread market size in 2032?
- Who are the key players operating in the packaged bread market?
- Which are the top countries driving the packaged bread demand?
- What are the three popular types of packaged bread?
- Is fresh packaged bakery bread better than store-bought?
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