A2P Messaging Market Poised for Remarkable Expansion, According to Future Market Insights

The A2P Messaging Market will be worth more than US$ 98.3 billion by 2032, with a CAGR of more than 4.0%, predicts Future Market Insights (FMI). In 2022, the market is anticipated to be worth $66.1 billion.

When a person receives a message from any bank or financial institution, the message is considered to be part of BFSI A2P communications. Customers expect text messages to be sent every time they withdraw or transfer money, so BFSI A2P SMS helps in reaching a huge clientele and has a wide range of applications.

A2P SMS assists the BFSI sector in partnering and developing a strong network with clients by assisting and determining client demands, declaring a synopsis of their exchanges, and remnants of their venture portfolio. Clients, too, expect prompt assistance, especially if they have a cell phone, reliable internet, and related applications.

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A2P SMS assists the BFSI sector in associating and developing a strong network with customers by assisting and sorting out customer needs, declaring the summary of their transactions, and the remainings of their investment portfolio. Customers, too, expect quick service, particularly if they have a smartphone, a strong internet connection, and a relevant app.

A2P SMS is extremely useful in BFSI because it enables the sending of confirmation SMS, warning SMS, and anti-fraud detection SMS to customers. The growing demand for A2P messaging in BFSI is driving the global A2P messaging market.

Key Takeaways from the A2P Messaging Market Study

  • A2P Platform is expected to hold the largest share in the component segment and is expected to grow at a CAGR of 3.6% in the forecast period.
  • The market in the U.S. holds a CAGR of 3.6% from 2022 to 2032.
  • The cloud segment is expected to emerge as the fastest-growing segment, registering a CAGR of 3.2% from 2022 to 2032.
  • A2P messaging is having a broader scope in government and private organizations.

“A2P messaging has a wide range of applications in different organizations related to various services has propelled the A2P messaging market in a positive note.” says an FMI analyst.

Who is winning?

Leading players of the A2P Messaging Market are focused in implementing the service in the promotion and marketing sector, and customer relationship management services. A2P messaging is a critical instrument and administration that has a long life in front of it to contact crowds straightforwardly. To proceed with the development there are layers of safety required.

Key players present in the A2P Messaging Market industry are AT&T, Sinch, Infobip, Comviva, Bics, Tata Communications, Genesys, Global Message Services(GMS), Monty Mobile, China Mobile among others.

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Future Market Insights, in its new offering, provides an unbiased analysis of the global A2P messaging market, presenting historical demand data (2015-2021) and forecast statistics for the period from 2022 to 2032.

Global A2P Messaging Market by Category

By Component:

  • Platform
  • A2P Service

By Deployment Mode:

  • Cloud
  • On-premises

By Application:

  • Authentication Services
  • Promotional and Marketing Services
  • Customer Relationship Management Services
  • Pushed Content Services
  • Interactive Messages
  • Others

By SMS Traffic:

  • National
  • Multi-country

By End User:

  • BFSI
  • Retail and E-Commerce
  • Hyperlocal Business
  • Healthcare
  • Travel and Hospitality
  • Others

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Future Market Insights, Inc. (ESOMAR certified, Stevie Award – recipient market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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