Oats, a highly nutritious and versatile grain, have become a staple in the diets of health-conscious consumers around the world. The oats market has experienced remarkable growth, fueled by rising awareness of their numerous health benefits and their ability to fit into various culinary creations.
One of the key factors driving the oats market is the growing demand for healthy and convenient breakfast options. Oats are renowned for their high fiber content, which aids digestion and helps maintain a healthy heart. Additionally, oats are rich in essential nutrients like vitamins, minerals, and antioxidants, making them an ideal choice for those seeking a nutritious start to their day.
The oats market has witnessed product innovation and diversification, with companies introducing a wide range of oat-based products. These include oatmeal, granola bars, cookies, cereals, and even oat-based beverages. These offerings provide consumers with a variety of choices to incorporate oats into their diets in convenient and enjoyable ways.
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The growing economy is expected to exhibit a substantial growth over the retail chains across the globe. This, in turn, facilitates the demand for oats and oat products. Due to the preference of cereal products, retail chains are coming up with innovative types of oats and oat-based products accompanied by captivating advertisements, thus evoking a sense of authenticity to buy their products. Leading brands are continuously gaining traction by launching premium range of oat products, creating a long-term growth opportunity all over the globe.
Moreover, the growing fast-paced lifestyle of people has led to the increasing demand for portable and conveniently packed food products, thus elevating the demand for ready-to-eat oat products. These factors have led to an increasing penetration of established players by ensuring a highly competitive market scenario for oats and oat products, and fortifying the overall growth of the oats market over the forecast period.
Growing Demand for Food, Globally
With the increasing rate of world population and healthier economic conditions, there will be more mouths to feed and more plates to fill. The changing trend of food and beverage consumption is likely to impact the transition of oats and oat-based products for the middle class, which, in turn, is expected to increase the demand for oats in the preparation of cereal products. Also, per capita expenditure on food and beverages by the global population has witnessed a significant increase over the years. The key reason behind this is increasing health consciousness among consumers, as oats are among the most preferred alternatives, not only for breakfast but also for snacks, due to the better appetite fullness promotion behavior of oats. This increasing per capita expenditure is also expected to support the growth of the oats market.
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Key Segments Covered
Global Oats Market – By Product Type
- Oat Groats
- Whole Oats
- Steel Cut Oats
- Rolled Oats
- Oats flour
Global Oats Market – By End Use
- Breakfast Cereals
- Bakery Products
- Snacks & Savories
- Others
Global Oats Market – By Distribution
- Hypermarkets/Supermarkets
- Convenience Stores
- Online Retail
- Others
Global Oats Market – By Region
- North America
- Mexico
- Latin America
- Germany
- U.K.
- Western Europe
- Eastern Europe
- Australia & New Zealand
- APAC
- MEA
Increasing Urbanization Across the Globe
Owing to employment prospects, the migration of working population to tier-1 cities is expected to witness a significant increase over the forecast period, causing a major rise in the urbanization trend across the globe. Moreover, the contribution of growing economies is also expected to bolster the demand for oats over the forecast period. This increasing urbanization supported by the rising economy is expected to contribute significantly towards driving the oats market.
Key Producers of Oats
Some of the major companies operating in the oats market space are Nestlé S.A., Quaker Oats Company, The Kellogg Company, General Mills, Inc., Pioneer Foods Ltd., The Hain Celestial Group, Inc., Marico Limited, B&G Foods, Inc., Post Holdings, Inc., Grain Millers, Inc., Bob’s Red Mill Natural Foods, Inc., Richardson International Limited, Bagrry’s India Ltd, Nature’s Path Foods, NOW Health Group, Inc., Helsinki Mills Ltd., Morning Foods Limited, Avena Foods Limited, Blue Lake Milling Pty Ltd. (CHB Group), and Unigrain Pty Ltd, among other oat manufacturers.
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Frequently Asked Questions
- How much is the current worth of the oats market?
- At what CAGR is the oats market expected to grow?
- How was the performance in the last few years?
- How are market players reacting to the new developments in the market?
- How much share does the top 10 companies hold?
- Which are the major countries driving demand for oats?
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