The global film tourism market size is anticipated to thrive at a CAGR of 5.9% from 2023 to 2033. The film tourism market size is projected to surpass US$ 66.9 million in 2023 and is likely to attain a valuation of US$ 118.6 million by 2033.
In recent years, swift digitalization and increasing streaming services have amplified access to movies and TV series. The ease with which people may access their preferred material from anywhere in the world exposes them to a variety of destinations and piques their interest in visiting those regions, which creates growth prospects for the market.
Entertainment and pop culture is greatly influenced by movies and television programs. People often feel a deep connection to the movies and TV series they enjoy, and they frequently wish to travel to real-world locations where the films and TV shows were shot. The film tourism industry has seen tremendous growth as a result of the worldwide success of series like Harry Potter, Game of Thrones, and the Marvel Cinematic Universe. Viewers’ wanderlust might be sparked by movies.
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People have a strong urge to travel to these regions and experience them for themselves when they witness beautiful landscapes, exotic locales, or bustling cities portrayed in films. People choose to visit film tourism places because of the aesthetic appeal and compelling storytelling in movies.
Filmmakers, actors, and movie lovers from all over the world attend film festivals and events like the Cannes Film Festival, Sundance Film Festival, and Toronto International Film Festival. These gatherings feature new movies while also highlighting the locales where they were shot. The enthusiasm and interest in visiting the locations are sparked by film screenings, panel discussions, and behind-the-scenes information.
New Zealand is predicted to be the top location in the global film tourism market. Beautiful and varied scenery, such as majestic mountains, immaculate lakes, lush forests, and attractive coasts, are sure to be found across New Zealand. Numerous successful movies, like the ‘Lord of the Rings’ and ‘The Hobbit’ trilogies, have featured its natural beauty and drawn millions of fans to the filming locales.
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Recent Developments Observed by FMI:
- The Rajasthan government launched the Rajasthan Film Tourism Promotion Policy-2022 to advertise Rajasthan as a significant film destination in India and to boost tourism in the state. To take advantage of and enhance the state’s rich heritage and culture, the state government created one of its most renowned tourism laws.
- Mukhtar Abbas Naqvi, Union Minister for Minority Affairs, formally opened the fifth Global Film Tourism Conclave (GFTC) in July 2022 at the Novotel Mumbai Juhu Beach in Mumbai. The Ph.D. Chamber of Commerce and Industry (PHDCCI), in collaboration with the Ministries of Tourism and Information & Broadcasting, organized the fifth GFTC, which had as its theme ‘Unleashing the Power of Cinematic Tourism.’
- In 2022, work on the UP Film City project, which is supported by the government of Uttar Pradesh, India, began in Sector-21 of the Yamuna Expressway Development Authority (YEIDA) region in the Gautam Buddha Nagar district. This is anticipated to boost tourism, create jobs nearby, and assist businesses in increasing their earnings.
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Film Tourism Market Segmentation
By Location Type:
- Film Sets
- Destination
- Film Festivals
By Booking Channel:
- Phone Booking
- Online Booking
- In-person Booking
By Tourist Type:
- Domestic
- International
By Tour Type:
- Independent Traveler
- Package Traveler
- Tour Group
By Consumer Orientation:
- Men
- Women
By Age Group:
- 15 to 25 Years
- 26 to 35 Years
- 36 to 45 Years
- 46 to 55 Years
- 66 to 75 Years
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- The Middle East & Africa (MEA)
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