The bespoke packaging market is currently experiencing a consistent growth trend, with an estimated value of $14 billion in 2022. It is projected to reach $21.2 billion by 2029. Among the various product types, boxes and cartons hold the largest market share, accounting for approximately 37% in 2022. Paper and paperboard materials are the most dominant in the market, representing 40% of bespoke packaging products.
The East Asian market is anticipated to exhibit the highest growth rate compared to other regions, with a projected compound annual growth rate (CAGR) of 7.5% from 2022 to 2029. This region stands out as the fastest-growing sector in the global bespoke packaging market. However, the market’s growth may face challenges due to factors such as the high pricing of bespoke packaging products and rapid technological advancements.
One notable development in the market is the adoption of moulded fibre bespoke packaging solutions. For instance, in April 2022, WestRock collaborated with Swiss Chalet to introduce recyclable paperboard packaging in Canada, highlighting the increasing focus on sustainable packaging solutions.
In summary, the global bespoke packaging market is steadily expanding, driven by the popularity of boxes and cartons, the dominance of paper and paperboard materials, and the growing demand for personalized and sustainable packaging options. The East Asian market is expected to witness the highest growth rate, and advancements like moulded fibre packaging solutions are contributing to the market’s evolution.
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Key Takeaways:
- The global bespoke packaging market is projected to grow at a CAGR of 6.1% from 2022 to 2029, reaching a value of US$21.2 billion.
- Boxes and cartons account for the largest market share, representing around 37% of the market in 2022.
- Paper and paperboard materials are widely used, making up 40% of bespoke packaging products sold in 2022.
- The East Asian region is expected to experience the highest growth rate of 7.5% over the forecast period.
- Hindrances to market growth include high product prices and rapid technological changes.
- Advancements in the market include the adoption of moulded fibre bespoke packaging solutions.
- Sustainable packaging is gaining importance, with collaborations like WestRock and Swiss Chalet introducing recyclable paperboard packaging.
Competitive Landscape
Major players across global bespoke packaging market are focusing upon offering explicitly designed packaging solutions to various end user industries by collaborating with industry leaders:-
In March 2021, WestRock designed an innovative paperboard multipack for Heinz UK to remove single-use plastic from supermarket shelves.
In September 2020, DS Smith Plc partnered with Solarenn Cooperative to develop a customized packaging made up of 100% cardboard with maximum flexibility and visibility of the product.
Key Benefits for bespoke packaging market:
• Porter’s five forces analysis helps to analyze the potential of buyers & suppliers and the competitive scenario of the industry for strategy building.
• Major countries in each region have been mapped according to their individual revenue contribution to the global/regional market.
• It outlines the current trends and future scenario of the market from 2022 to 2029 to understand the prevailing opportunities and potential investment pockets.
• The profiles of key players along with their key strategic developments are enlisted in the report.
• The key drivers, restraints, and opportunities and their detailed impact analyses are elucidated in the study.
Key Players:
- WestRock Company
- DS Smith Plc
- Burt Rigid Box Inc.
- Diamond Packaging Corporation
- Gatto Astucci Spa
- GPA Luxury
- GWP Group Ltd.
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Regional Outlook:
The U.S.: The Largest Market for Bespoke Packaging Globally
- The U.S. consumer technology industry is projected to reach over US$400 billion in sales in 2022.
- The market is driven by the entry of new players offering technologically advanced and innovative electronic gadgets.
- The demand for bespoke packaging products is boosted by a growing number of consumers from Generation Z and the prevailing trend of using advanced devices.
- Sales of bespoke packaging products in the U.S. are estimated to reach US$2.9 billion in 2022 and are expected to rise to US$4.1 billion in 2029.
India: The Fastest-Growing Market for Bespoke Packaging in South Asia
- India’s textile and apparel industry is valued at US$150 billion in 2020 and is projected to reach US$220 billion by 2026.
- The e-commerce sector is expected to quadruple from US$46 billion to US$188 billion in 2025.
- The growth in these industries indicates the potential for growth in the Indian bespoke packaging market.
- India is the largest market in South Asia, driven by government policies attracting global manufacturers, tax benefits, and easy availability of raw materials.
- Sales of bespoke packaging solutions in India are expected to increase 1.5 times between 2022 and 2029.
Global Bespoke Packaging Market by Category
By Product Type:
- Mailers & Envelopes
- Boxes & Cartons
- Bags & Totes
- Pouches
- Bottles
- Others
By Material Type:
- Paper & Paperboard
- Plastic
- Glass
- Metal
- Fabric
- Leather
- Wood
By End-use Industry:
- Fashion Accessories & Apparels
- Food
- Beverages
- Consumer Goods & Durables
- Personal Care & Cosmetics
- Others
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About FMI
Future Market Insights, Inc. (ESOMAR certified, Stevie Award – recipient market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.
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