The global alcohol packaging market is projected to grow and reach a value of US$69.23 billion by 2032, with a compound annual growth rate (CAGR) of 3.9% from its current value of US$47.23 billion in 2022.
Alcohol packaging plays a vital role in preserving and protecting alcoholic beverages throughout the storage, distribution, and consumption processes. Glass packaging is increasingly favored in the alcohol industry due to its neutral reactivity, recyclability, and reusability. Glass containers effectively safeguard alcohol from contamination and maintain its quality over extended periods. Additionally, glass is impermeable to oxygen and carbon dioxide, making it an ideal choice for storing spirits.
The non-porous and impermeable properties of glass packaging ensure that the flavor of the alcohol remains unaffected, preventing any interaction between the alcohol and the packaging material. This zero chemical interaction helps preserve the alcohol’s flavor, aroma, and potency.
Metal cans are also gaining popularity in alcohol packaging. These cans provide a practical and cost-effective solution for storing and distributing alcoholic beverages. The combination of vibrant graphic printing and the metallic luster of metal cans enhances the visual appeal of the packaging.
Primary packaging options for alcohol include glass bottles, PET bottles, tin cans, aluminum cans, and more. These packaging materials offer protection against spills and environmental factors that could lead to product degradation.
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However, the global alcohol packaging market may face challenges during the forecast period due to growing awareness campaigns highlighting the negative impacts associated with alcohol packaging.
The “Alcohol Packaging Market” report by Future Market Insights offers comprehensive insights into the industry, employing a macro and micro-focused research approach conducted by a team of analysts and consultants
“With rising intake of alcoholic beverages, the global alcohol packaging market is expected to grow on an impertinent note in the forecast period”, says an analyst from Future Market Insights.
Key Takeaways from Alcohol Packaging Market
- North America holds the largest market share due to the US witnessing an ever-increasing intake of premium alcoholic beverages inclusive of wines and spirits.
- Europe is witnessing a higher demand for flavored beer as a premium drink. Moreover, rising consumption of whiskey and French beer for giving impetus to the alcohol packaging market.
- The Asia-Pacific is expected to witness growth at a faster rate in the alcohol packaging market in the forecast period with newer market players coming with novel technologies. Along these lines, Hong-Kong-based Sustainable aims to go for zero-waste lifestyle as well as household products. The primary product is a drinking straw made up of naturally sustainable lepironia grass (a kind of bamboo grass found in abundance in Southeast Asia).
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Competitive Packaging
- Orora, in May 2022, did welcome grant from the federal government to go ahead with Australian first oxygen fuelled furnace project. This application of grant did extend support to planned construction of oxygen-fuelled furnace at Orora Glass manufacturing plant at Gawler (South Australia).
- Diageo PLC, in April 2019, did announce that it won’t be making use of plastic for beer brand ‘Guinness’, emphasizing on minimization of plastic waste. The company invested US$ 17 Million to introduce 100% biodegradable and recyclable cardboard for replacing plastic.
- Amcor Ltd., in March 2019, did acquire Bemis Company Inc. This combination would focus on creation of a staggering value proposition for employees, shareholders, environment, and customers.
- Parkway Brewing Company, in the year 2020, entered into collaboration with Ardagh Group, with the objective of producing 12-oz long-neck beer glass bottles in the US.
- Avallen (maker of Calvados) does aim to be the most sustainable spirit in the world by making use of sustainable packaging like recycled glass bottles and the discarded apple pulp labels.
Emerging Opportunities in North America and Europe for Alcohol Packaging Market
North America and Europe are emerging as opportunistic markets for the alcohol packaging industry, presenting significant growth prospects.
- North America: Increasing Demand for Premium Alcoholic Beverages In North America, the alcohol packaging market is expected to capture a 19% market share in 2022. The region is projected to witness the highest growth in the coming years, driven by the increased consumption of premium alcoholic beverages, particularly spirits and wines. The United States, for instance, has seen a rising demand for vodka, contributing to market expansion.
- Europe: Growing Consumption of Alcoholic Beverages Europe is anticipated to account for 16% of the alcohol packaging market revenue by the end of 2022. The region is witnessing a significant increase in the consumption of alcoholic beverages, driving market growth. Flavored beer, in particular, has gained popularity as a premium drink in Europe. Moreover, the consumption of premium alcoholic beverages like French Beer and Whiskey is expected to create lucrative opportunities for market expansion in Europe
Key Players
- Amcor plc.
- Crown
- Ardagh Group S.A.
- Diageo PLC
- BALL CORPORATION
- Berry Global Inc.
- Tetra Pak Group
- Saint-Gobain Group.
- O-I Glass, Inc.
The report would help leaders/new entrants in this Alcohol Packaging Market in the following ways:
• This report segments the Alcohol Packaging Market comprehensively and provides the closest market size projection for all sub segments across different regions.
• The report helps stakeholders understand the pulse of the market and provides them with information on key drivers, restraints, challenges, and opportunities for Alcohol Packaging Market growth.
• This Alcohol Packaging Market report would help stakeholders understand their competitors better and gain more insights to improve their position in the business. The competitive landscape section includes product launches and developments, collaborations, contracts and acquisitions.
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Key Segments
By Material Type:
- Metal, Glass
- Plastic
- Paper
- Others
By Type:
- Cans
- Kegs
- Bottles
- Jars
- Others
By Alcoholic Beverages:
- Distilled
- Vodka
- Tequila
- Rum
- Whisky
- Gin
- Others
- Un-distilled Fermented
- Beer
- Wines
- Cider
By Region:
- North America
- Latin America
- Asia Pacific
- MEA
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