The global market for next-generation packaging would experience explosive growth between 2022 and 2032, with a CAGR of 6.1%, reaching US$ 49.3 billion.
Packaging has come a long way since its inception, from traditional cardboard boxes to the era of smart and sustainable packaging solutions. The Next Generation Packaging Market encompasses a wide range of innovative technologies, materials, and designs that are revolutionizing the packaging industry.
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Key Trends Shaping the Next Generation Packaging Market
The Next Generation Packaging Market is influenced by several key trends that are shaping the future of packaging. These trends include:
- Smart Packaging: With the integration of Internet of Things (IoT) technology, smart packaging has gained immense popularity. It enables real-time tracking, temperature monitoring, and interactive features, providing consumers with a unique experience.
- Sustainable Packaging: In an era of increasing environmental consciousness, sustainable packaging solutions have become a top priority. Biodegradable materials, recyclable packaging, and eco-friendly designs are driving the demand for sustainable packaging options.
- Personalized Packaging: As consumers seek customized experiences, personalized packaging has gained traction. Brands are leveraging advanced printing technologies to create unique and tailored packaging solutions that resonate with their target audience.
- Active Packaging: Active packaging solutions are designed to extend the shelf life of products by actively interacting with the contents. This includes technologies such as oxygen scavengers, moisture absorbers, and antimicrobial coatings.
Competitive Landscape
Major participants such as Amcor Limited and Sonoco Products Company are focusing more on business expansion in emerging regions in order to enhance their global presence. In addition, these key players are emphasizing on expanding their packaging product portfolio through acquisitions and mergers. MeadWestVaco Corporation and Rock-Tenn Co. have their joint venture company – WestRock Company. Stora Enso Oyj has been developing intelligent packaging solutions with NXP Semiconductors. This development was intended to primarily focus on integration of RFID technology into packaging in order to enhance consumer engagement and improve supply chain efficiency. It has been running successfully since the year 2016.
Key Players:
- Amcor Limited
- WestRock Company
- Sonoco Products Company
- Sealed Air Corporation
- Stora Enso Oyj
- Bemis Company, Inc.
- MULTIVAC
- others
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Key Trends Affecting the Market for Next-Generation Packaging
1. Ecologically Responsible Packaging: A Step in the Right Direction
The market for packaging of the future is heavily centred on sustainability. Customers are demanding more sustainable solutions as a result of growing consumer awareness of the negative environmental effects of packaging waste. Nowadays, packaging businesses use resources like biodegradable plastics, compostable films, and recycled paper to create environmentally friendly packaging solutions. This trend appeals to people who care about the environment while also reducing carbon footprint.
2. Smart Packaging: Improving Customer Engagement and Product Safety
Another fascinating advancement in the market for next-generation packaging is smart packaging. To deliver real-time product information, it entails integrating sensors, RFID tags, and other technology into packaging. Smart packaging offers interactive elements for customers and helps to confirm product authenticity, detect tampering, monitor temperature and freshness. Brands are able to increase consumer involvement, increase supply chain visibility, and reinforce client loyalty.
3. Functionality without Compromise in Minimalist Packaging
Minimalist packaging design is becoming more and more desirable in a crowded market. It entails eliminating superfluous components and emphasising functionality, elegance, and simplicity. In addition to appealing to consumers’ contemporary aesthetic sensibilities, minimalist packaging also uses fewer resources and generates less waste. Brands are embracing simple, elegant looks that exude refinement and high quality.
Geographically, the next-generation packaging market is segmented into North America, Europe, Asia Pacific, and the rest of the world. Europe is the largest market for next-generation packaging due to the stringent regulations on packaging waste and the high consumer demand for sustainable packaging options. North America and Asia Pacific are also significant markets due to the increasing consumer awareness of the environmental impact of packaging waste.
In conclusion, the next generation packaging market is driven by the increasing consumer demand for sustainable and innovative packaging solutions. The market is highly competitive, with several players vying for market share. However, companies that invest in research and development and offer innovative solutions are likely to succeed in this market.
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Key Segments Covered in Next Generation Packaging Industry Research
Next Generation Packaging Market by Packaging Type:
- Active Packaging
- Antimicrobials
- Gas Scavengers
- Gas Emitters
- Others (Moisture & Corrosion Control)
- Intelligent Packaging
- Sensors
- Indicators
- Tags
- Modified Atmosphere Packaging
Next Generation Packaging Market by Application:
- Food & Beverages
- Healthcare & Pharmaceuticals
- Personal Care
- Logistics & Supply Chain
- Others (Automotive & Industrial)
About Future Market Insights, Inc.
Future Market Insights, Inc. is an ESOMAR-certified business consulting & market research firm, a member of the Greater New York Chamber of Commerce and is headquartered in Delaware, USA. A recipient of Clutch Leaders Award 2022 on account of high client score (4.9/5), we have been collaborating with global enterprises in their business transformation journey and helping them deliver on their business ambitions. 80% of the largest Forbes 1000 enterprises are our clients. We serve global clients across all leading & niche market segments across all major industries.
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