According to the latest estimation from FMI, the security holograms market is expected to reach a value of US$5,233.2 million by 2023. It is projected that sales of security holograms will surpass $8,633.6 million by 2033, with a compound annual growth rate (CAGR) of 5.1%.
The increasing need for anti-counterfeiting technologies to combat the menace of counterfeiting is a significant driver for the sales of security holograms. Counterfeit goods pose a significant risk to brands, especially in industries like cosmetics and hair care products. Not only do counterfeits damage a company’s reputation and value, but they also jeopardize unsuspecting consumers. Consequently, various end-use industries are adopting security holograms to safeguard their products.
The education sector is also contributing to the growth of the security hologram market. In India, the University Grants Commission (UGC) has made it mandatory to implement security measures, including security holograms and QR codes, on degree certificates. This requirement aims to ensure proper verification and prevent duplication. The uniformity of this requirement is expected to drive the demand for security holograms and allow students to establish a distinct personal identity that can be recognized across different universities
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Key Takeaways from the Security Holograms Market:
- The United States is expected to be the leading region in the global security holograms market, capturing a share of 23.9% in 2022, with a market value of US$1,210.9 million.
- Germany holds a 5.5% share in the European security holograms market and is projected to account for around one-fifth of European sales, offering incremental potential of US$277.7 million throughout the forecast period.
- China’s security holograms industry is forecasted to grow at a CAGR of 7.27% from 2023 to 2033. The market in China is expected to be valued at $1,037.6 million in 2023.
- In South Asia, the security holograms market in India is estimated to reach a value of US$622.8 million in 2023, with a CAGR of 8.07% over the forecast period.
- The 2D/3D segment leads the market in terms of product type, followed by the electron-beam segment. These two categories are projected to account for 32.1% of the market in 2023.
- The document, passport, and packaging sectors are expected to contribute to more than 45.5% of the market during the forecast period, based on end-users.
- The polypropylene (PP) sector is anticipated to hold a significant share of approximately 45.5% in the security holograms industry throughout the forecast period.
Who is Winning?
The security holograms market is highly competitive, with a large number of manufacturers and companies operating in the industry. FMI has projected the top 7 providers to hold 25% of the global security holograms industry in 2022. These leading players are focusing on expanding their product portfolio and strengthening their distribution networks to increase their market share.
One of the key strategies adopted by manufacturers is investing in research and development to develop advanced security holograms. Companies such as Holostik India Limited and Zhejiang Yonghong Technology Co., Ltd are investing in R&D to develop new technologies and improve the quality of their products. This is expected to help them stay ahead of their competitors and gain a larger share of the market.
In addition to R&D, manufacturers are also focusing on partnerships and collaborations to expand their market presence. For example, Holostik India Limited has entered into a partnership with the Indian government to provide security holograms for passports and other official documents. Similarly, Zhejiang Yonghong Technology Co., Ltd has collaborated with leading brands in the cosmetics and personal care industry to provide security holograms for their products. These partnerships and collaborations are expected to help these manufacturers expand their market share and increase their revenue.
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Factors Driving the Demand for Security Holograms in Key Markets
The demand for security holograms is on the rise in various global markets, driven by different factors. Here’s a brief overview of the key drivers in some prominent markets:
- USA: Combating Counterfeiting in Healthcare The USA market is considered the most lucrative for security holograms due to the increasing need to prevent the sales of counterfeit medicines and medical equipment. Instances of fake COVID-19 tests, facemasks, and hand sanitizers have highlighted the necessity for anti-counterfeit measures, fueling the demand for security holograms.
- Germany: Protecting Product Quality and Combating Illicit Trade Germany sees a growing demand for security holograms in the packaging industry to ensure product quality and combat smuggling and illicit trade. The use of security holograms helps authenticate genuine products and aids in the seizure and destruction of illicit goods, driving their adoption in Germany.
- China: Government Regulations and Brand Protection China’s security holograms industry is predicted to experience significant growth due to stringent government regulations and the fight against counterfeiting. Security holograms are preferred as a means to protect brands from counterfeiting and address challenges faced by companies selling anti-counterfeit products, contributing to market expansion in China.
- India: Security Features for Educational Certificates India’s security holograms market is expected to grow substantially, primarily fueled by the need for security features on educational certificates. The University Grants Commission’s directive to incorporate security holograms and QR codes on all degree certificates and mark sheets drives the market’s growth and ensures unique identification and uniformity across the higher education system in India
Market Benefits
- The study provides an in-depth analysis of the global security holograms market along with the current trends and future estimations to elucidate the imminent investment pockets.
- The key market players along with their strategies are thoroughly analyzed to understand the competitive outlook of the industry.
- An extensive analysis of the market based on application assists in understanding the trends in the industry.
- The report presents a quantitative analysis of the market from 2023 to 2033 to enable stakeholders to capitalize on the prevailing market opportunities.
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Security Holograms Market by Category
By Product Type:
- 2D/3D
- Dot Matrix
- Flip Flop
- Electron-beam
By Material:
- Polypropylene (PP)
- Polyvinyl Chloride (PVC)
- Polyethylene Terephthalate (PET)
By End Use:
- Packaging
- Apparel
- Currency
- Passport
- Documents
- Other (Credit Cards, Tickets, etc.)
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