The Food and Beverage segment was a little more than 238,000 tonnes, and this is predicted to rise to slightly over 800,000 tonnes by the year 2026, representing a CAGR of 12.9% in terms of volume. The CAGR of the Food and Beverage segment in the global acai berry market is higher than all the other segments when seen on the basis of application.
Acai berry is a reddish-purple fruit found in Central and South America that grows on the acai palm tree. It’s a delectable dark fruit that’s abundant in natural antioxidants like vitamin C, vitamin E, and anthocyanin, a phytonutrient. Acai has far more antioxidants than well-known fruits like blueberries, oranges, and even red wine, according to studies.
Because of its liveliness, this fruit is also known as the “Amazon Viagra.” Acai, in addition to the antioxidants listed above, is high in fibre and contains vitamins B1, B2, B3, E, C, Calcium, Potassium, Proteins, and the beneficial fatty acids Omega 6 and Omega 9. As a result, we may see an increase in market demand for acai berries.
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Acai Berry Market: Drivers & Restraints
Consumers are shifting their tastes towards nutritious fruits, vegetables, and beverages as the occurrence of health issues rises. As a result, the market for acai berries is expanding rapidly. Consumers are becoming more aware of the numerous advantages of acai berries and are gravitating towards acai berry-based goods. Acai berry fruits have significant antioxidant capabilities that improve overall health and aid in weight loss.
Another key driver for the acai berry market is the expansion of the organic cosmetic business, which is also contributing to the increase in demand for acai berries.
However, there are many threats for the acai berry market in the form of conventional allopathic medicines and chemical based cosmetics. Growth of nutraceutical industry might prove detrimental for the acai berry market.
Acai Berry Market: Segmentation
The acai berry market can be segmented on the basis of application. This can be further segmented into Functional Food and Beverages, Pharmaceuticals, Dietary Supplements, Personal Care/ Cosmetics and Others. The market can also be segmented on the basis of form of availability, viz; pulp, juice and powder.
Acai Berry Market: Region Wise Outlook
Geographically, the acai berrymarket is segmented into seven regions which are ; North America, Latin America, Western Europe, Eastern Europe, Japan, Asia Pacific Excluding Japan (APEJ), and Middle East and Africa (MEA) and Japan. Among all the countries, Brazil and America is leading in terms of volume in the global acai berrymarket followed by Asia Pacific, North America & it is expected that in near future, Asia Pacific is going to lead this market.
Acai Berry Market: Key Players
Some of the key players across the value chain dominating this market are The Berry Company Llc, Phyto Nutraceutical Inc., Jinan Felicity Biotechnology Co., Ltd, and Pharma Nutra USA. These companies are developing market strategies such as mergers and acquisitions, Joint Venture, New product development and Expansion to increase their market share in Global Functional Beverages Market.
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