The alcohol packaging market is expected to witness significant growth, reaching a value of US$69.23 billion by 2032, with a CAGR of 3.9% from its current value of US$47.23 billion in 2022.
Alcohol packaging involves the protection, storage, distribution, and sale of alcoholic beverages. Glass packaging has emerged as a popular choice due to its neutral reactivity, recyclability, and reusability. Glass containers effectively prevent contamination and preserve the quality of alcohol over an extended period. Additionally, the impermeability of glass to oxygen and carbon dioxide makes it ideal for storing spirits for long durations.
Glass packaging also maintains the flavor, aroma, and strength of alcohol as it is non-porous and does not interact chemically with the beverage. This ensures that the taste and quality of the alcohol remain unaffected.
Metal cans have also gained popularity in alcohol packaging. They offer a visually appealing appearance through vibrant graphic printing and metallic luster. Metal cans provide a practical and cost-effective solution for storing and distributing alcoholic beverages while protecting them from spills and environmental factors that could lead to degradation.
Primary packaging options for alcohol include glass bottles, PET bottles, tin cans, and aluminum cans, among others. These packaging materials effectively safeguard the alcohol and maintain its quality.
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However, the alcohol packaging market may face challenges during the forecast period due to increasing awareness campaigns highlighting the negative impacts associated with alcohol consumption. These campaigns could potentially impact consumer preferences and behavior.
Future Market Insights has released a comprehensive industry report titled “Alcohol Packaging Market,” which provides detailed insights and future projections. The report incorporates macro and micro-focused research conducted by a team of analysts and consultants.
“With rising intake of alcoholic beverages, the global alcohol packaging market is expected to grow on an impertinent note in the forecast period”, says an analyst from Future Market Insights.
Key Takeaways from Alcohol Packaging Market
- North America holds the largest market share due to the US witnessing an ever-increasing intake of premium alcoholic beverages inclusive of wines and spirits.
- Europe is witnessing a higher demand for flavored beer as a premium drink. Moreover, rising consumption of whiskey and French beer for giving impetus to the alcohol packaging market.
- The Asia-Pacific is expected to witness growth at a faster rate in the alcohol packaging market in the forecast period with newer market players coming with novel technologies. Along these lines, Hong-Kong-based Sustainable aims to go for zero-waste lifestyle as well as household products. The primary product is a drinking straw made up of naturally sustainable lepironia grass (a kind of bamboo grass found in abundance in Southeast Asia).
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Competitive Packaging
- Orora, in May 2022, did welcome grant from the federal government to go ahead with Australian first oxygen fuelled furnace project. This application of grant did extend support to planned construction of oxygen-fuelled furnace at Orora Glass manufacturing plant at Gawler (South Australia).
- Diageo PLC, in April 2019, did announce that it won’t be making use of plastic for beer brand ‘Guinness’, emphasizing on minimization of plastic waste. The company invested US$ 17 Million to introduce 100% biodegradable and recyclable cardboard for replacing plastic.
- Amcor Ltd., in March 2019, did acquire Bemis Company Inc. This combination would focus on creation of a staggering value proposition for employees, shareholders, environment, and customers.
- Parkway Brewing Company, in the year 2020, entered into collaboration with Ardagh Group, with the objective of producing 12-oz long-neck beer glass bottles in the US.
- Avallen (maker of Calvados) does aim to be the most sustainable spirit in the world by making use of sustainable packaging like recycled glass bottles and the discarded apple pulp labels.
North America and Europe: Growth of Alcohol Packaging Market:
The North American Region: An Opportunistic Alcohol Packaging Market
The North American alcohol packaging market is expected to capture a significant market share, reaching 19% in 2022. This growth is primarily driven by the increased consumption of premium alcoholic beverages, particularly spirits and wines. The demand for vodka, in particular, has been on the rise in the United States, contributing to the region’s potential for growth in the alcohol packaging market.
Europe: Contributing to Alcohol Packaging Market Growth
Europe is anticipated to accrue 16% of the revenue in the alcohol packaging market by the end of 2022. The growth in Europe is attributed to the increasing consumption of alcoholic beverages in the region. Flavored beer, in particular, has seen high demand as a premium drink. Additionally, the consumption of premium alcoholic beverages like French beer and whiskey is on the rise, creating lucrative opportunities for market growth in Europe.
Key Players
- Amcor plc.
- Crown
- Ardagh Group S.A.
- Diageo PLC
- BALL CORPORATION
- Berry Global Inc.
- Tetra Pak Group
- Saint-Gobain Group.
- O-I Glass, Inc.
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Key Segments
By Material Type:
- Metal, Glass
- Plastic
- Paper
- Others
By Type:
- Cans
- Kegs
- Bottles
- Jars
- Others
By Alcoholic Beverages:
- Distilled
- Vodka
- Tequila
- Rum
- Whisky
- Gin
- Others
- Un-distilled Fermented
- Beer
- Wines
- Cider
By Region:
- North America
- Latin America
- Asia Pacific
- MEA
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