The Japan electric scooter market is expected to expand at a significant CAGR throughout the forecast period. The market offers the opportunity in a variety of segments, including retro, standing, and folding scooters. Furthermore, Japanese markets are being fueled by increasing customer perception of environmentally friendly transportation and soaring acceptance of electronic scooter-sharing services. Multiple key factors are driving the growth of the country’s electric scooter market, including the falling price of lithium-ion batteries, the rising adoption of electric vehicles (E.V.s), and the advancement of the renewable energy sector.
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Japan launched the EV30@30 campaign to ramp up the implementation of electric scooters. PLDVs (Passenger Light-duty Vehicles) are projected to account for 15-20% of E.V. sales in 2022 and 20-30% by 2032, aiding the expansion of the country’s electric scooter industry. The market for electric scooters is predicted to expand as customer awareness of eco-friendly transportation broadens, strict environmental regulations, federal subsidies, and subsidies increase, and e-scooter-sharing facilities become more prevalent.
Despite the anticipated steady growth in the electric scooter market, FMI’s expert analysts have demonstrated that certain factors, such as insufficient charging infrastructure, concerns with unsatisfactory energy capacity, and intricate laws governing vehicle speed, may restrict the market’s progression in this country.
E-scooters are used by businesses for logistics and transport links, particularly couriers and shipment of goods. In Japan, major e-commerce platforms have begun to use e-scooters for delivery services. Amazon began courier services with Urb-E bikes and trailers in October 2020 to improve efficiency and reduce emissions of greenhouse gases.
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Key Takeaways
- Because of their faster-charging rates and increased energy density, lithium-ion batteries are predicted to expand the most during the forecast period.
- Maxi electric scooters are expected to have the largest market share in Japan during the forecast timeframe.
- The electric kick scooter market is driven by comfort and the desire for transport.
- In this country, staff, and students, as well as several businesses and universities with large campuses, are utilizing e-scooter facilities.
- The folding e-scooter type will flourish at a fast pace during the predicted period.
Competitive Landscape
Industry participants intend to invest in technological advancements, mergers and acquisitions, new product launches, and study and development. Furthermore, they are likely to put a greater emphasis on investing in innovative developments and items to expand their size and scope.
Key Companies Profiled
Alta Motors, Ather Energy, BMW Motorrad International, Cezeta, Energica Motor Company, Hero Eco, Johammer e-mobility GmbH, KTM AG, Mahindra GenZe, Ninebot Limited, Okinawa Autotech Pvt. Ltd, ReVolt Electric Motorbikes, Xiaomi, Yamaha Motor Company Limited.
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Recent Developments
Companies such as Fujikom Corp., Ltd., Okinawa Autotech Pvt. Ltd., Panasonic Corp., Terra Motors Corp., and others are driving Japan’s electric scooter market.
- Honda revealed that it would start selling its electric scooter Benly e in Japan in April 2020, to sell around 200 units per year.
- Luup, a publicly traded micro-mobility company, has raised $8 million (1 billion yen) in debt and resource financing to fulfill the increasing demand for micro-mobility in Japan. Luup, which was founded in 2018, planned to introduce its fleet of shared e-scooters in April 2021 and shared e-bikes in May 2020.
- Striemo, a Tokyo-based startup founded by Honda engineers, constructed the scooter, which will go on sale in Europe in 2023. After the corporation, the scooter was decided to name Striemo.
- FamilyMart established a strategic investment in the Japanese e-scooter-sharing firm Luup in April 2022.
Key Segments in the Electric Scooter Market
By Product Type:
- Standard
- Folding
- Self-Balancing
- Maxi
- Three-Wheeled
By Battery Type:
- Li-Ion
- NiMH
- Lead-Based
By Technology:
- Plug-In
- Battery
By Region:
- North America
- Latin America
- Europe
- Asia Pacific
- MEA
About Future Market Insights (FMI)
Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.
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