The global RevOps platform market is anticipated to expand at a CAGR of 17.1% from 2022 to 2032, according to a recent analysis by Future Market Insights (FMI). By the end of 2022 and the end of 2032, the market is projected to be worth US$ 3,156.7 million and US$ 15,277.7 million, respectively. Growth is ascribed to a rising requirement for automation in sales tasks and the use of automation to surpass revenue targets.
A piece of software called RevOps is used to plan, oversee, and track non-product experiences over their full lifecycle. The main goals of the revenue operations platform are to manage and develop the technology stack needed to collect and process data, deliver a smooth customer experience by integrating point solutions, and monitor and track the revenue process.
One of the important reasons that would drive the market in the evaluation period is the emerging necessity to support numerous go-to-market (GTM) plans. Across all industries, organizations are reassessing the alignment of the complete client management system.
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For instance, marketing nowadays contributes to the entire sales and customer retention or expansion process rather than only being in charge of generating leads. Operations teams are still generally isolated despite this change, wherein marketing operations do not interact with sales operations.
Currently, businesses are supporting a wide variety of GTM strategies depending on their market segments and products. For instance, they might create a process to support the volume and pace of their inside sales focus and digital marketing strategy for the SMB market, in addition to a field-heavy, account-based GTM for the business. They also require aligned operation functions to implement this plan as each GTM is supported by a unique strategy, people, process, technology, and tactics.
For the past decade, marketing and sales have automated their businesses, creating enormous technology stacks. An operation function frequently acquires and maintains these stacks. For instance, marketing operations purchase marketing tech and sales operations purchase sales tech. Owing to this factor, there has been a rising demand for implementation of revenue operations platforms, which is driving the market.
Key Takeaways: RevOps Platform Market
- By solution, the RevOps services segment is estimated to grow at a robust CAGR of 6% through 2032.
- Based on the enterprise size, the large enterprises segment is anticipated to grow at a CAGR of 16% and record an incremental opportunity of US$ 7,601.9 Mn by 2032.
- By industry, the IT & telecom segment is anticipated to grow at a CAGR of 5% between 2022 and 2032.
- The U.S. RevOps platform market is expected to progress at a CAGR of around 7% through 2032.
- In India, the RevOps platform market is expected to grow at a CAGR of 4% during the forecast period.
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“Growing need for maximizing revenue potential among businesses by aligning sales, marketing, and customer success is expected to drive growth in the global RevOps platform market,” says a FMI analyst.
More Valuable Insights on RevOps Platform Market
Future Market Insight’s report on the RevOps platform industry research is segmented into five major sections – solution (RevOps platform (cloud based, and on premise), and services (professional services, (consulting, integration & development, support & maintenance), managed services)), enterprise size (small and medium-sized enterprises, large enterprises), industry (BFSI, healthcare, retail, IT and telecom, manufacturing, government, and others), and region (North America, Latin America, Europe, East Asia, South Asia & Pacific, and the Middle East & Africa), to help readers understand and evaluate lucrative opportunities in the RevOps platform demand outlook.
RevOps Platform Market Outlook by Category
By Solution:
RevOps Platform
- Cloud Based
- On-premise
Services
- Professional Services
- Consulting
- Integration & Deployment
- Support & Maintenance
- Managed Services
By Enterprise Size:
- Small and Medium-sized Enterprises (SMEs)
- Large Enterprises
By Industry:
- BFSI
- Healthcare
- Retail
- IT and Telecom
- Manufacturing
- Government
- Others
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia & Pacific
- Middle East and Africa (MEA)
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