The global probiotic drink market size is anticipated to surpass a valuation of US$ 19,276 million in 2023. It is expected to attain a valuation of US$ 39,362.7 million by 2033. The market is anticipated to thrive at a CAGR of 7% from 2023 to 2033.
Digestive health has emerged as an issue of significance for several individuals trying to keep up a healthy lifestyle. Probiotic beverages have the potential to maintain healthy gut microbiota, improve digestion, and treat gastrointestinal problems. Including bloating, constipation, and diarrhea because they contain live cultures of beneficial bacteria.
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The market for probiotic beverages has expanded as a result of rising interest in digestive health. Consumer choices for healthy meals and beverages are being impacted by the larger health and wellness movement. Probiotic beverages match this trend since they provide hydration, taste, and possible health advantages. Probiotic beverages offer a tempting alternative to consumers who are actively looking for products that enhance their entire well-being, including gut health.
An increasing collection of scientific evidence backs up the potential health advantages of probiotics. Consumer trust in probiotic goods, especially beverages, is growing as more studies show the beneficial effects of probiotics on gut health, immune system function, and general wellness. The market for probiotic beverages has grown as a result of the availability of scientific data and confirmation. The market for probiotic drinks is growing in part due to their accessibility.
Key Takeaways from Probiotic Drink Market:
- The global probiotic drink industry size expanded at a CAGR of 2.9% from 2018 to 2022.
- In 2018, the global market size stood at US$ 16,548.0 million.
- The market size stood at US$ 18,534.60 million in 2022.
- In 2022, the dairy-based probiotic drinks segment garnered 55.4% shares in the global market.
- In 2022, the online sales channel segment captured 27.5% shares in the global market.
- In 2022, the United States captured 17.3% shares in the global market.
- In 2022, India captured 12.1% shares in the global market.
- China captured 5.8% of global market shares in 2022.
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Recent Developments Observed by FMI:
- Fonterra launched a probiotic powdered drink in Singapore in May 2023 and intends to increase distribution across the APAC region. The company wants to serve the growing middle-class population in the area.
- Under the brand name FHIRST, a new zero-sugar probiotic and probiotic Living Soda line was introduced in March 2023.
- KeVita launched three new effervescent probiotic drinks in the United States in May 2022 under the name ‘herbal spritzer.’ The Herbal Spritzer line of beverages features lightly fermented beverages with active probiotics and a subtle flavor of fruit and herbal extracts. It is available at Whole Foods locations around the nation.
- Probicient and Origgin Ventures, located in Singapore, introduced the first probiotic beer in March 2022. Proficient worked with Brewerkz as its first brewing partner and committed more than SG$ 1.5 million to the development of a probiotic beer.
Key Players in the Global Market
- Yakult Honsha Co. Ltd.
- PepsiCo
- Danone S.A.
- Nestle’ SA
- GCMMF (Amul)
- Bio-K Plus International Inc.
- GoodBelly Probiotics
- Fonterra Co-operative Group
- Chobani LLC
- Lifeway Foods Inc.
- Cargill Inc.
- Others
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Probiotic Drink Segmentation
By Product Type:
- Dairy-based
- Plant-based
By Sales Channel:
- Offline Sales Channel
- Supermarkets/Hypermarkets
- Departmental Stores
- Convenience Stores
- Other Sales Channel
- Online Sales Channel
- Company Website
- E-commerce Platform
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- The Middle East & Africa (MEA)
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Future Market Insights, Inc. (ESOMAR certified, Stevie Award – recipient market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.
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