The email marketing industry is anticipated to grow from US$ 10.4 billion in 2021 to US$ 12.4 billion in 2022 and US$ 59.8 billion in 2032, according to Future Industry Insights (FMI). Over the foreseeable years, a strong CAGR of 17% is predicted.
The scope of the email marketing market has multiplied over the past ten years as the majority of marketing operations across all industries become increasingly digital. Many email and SMS marketing systems assist in producing leads by focusing on the ideal clients to ensure a successful business for the company. having the spread of digital literacy worldwide, the number of internet users having personal email IDs has grown substantially.
Through the use of eblast services, direct contact channels with the target audience and customers may be established at a reasonable cost. Due to the increase in demand, the top service providers in the field of electronic direct mail marketing have seen their business soar.
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The establishment of e-commerce platforms and delivery network systems in the past decade has also further boosted the requirement and results of free email marketing platform services. With the growth of online business activities, the demand for email marketing is anticipated to witness higher growth opportunities in the future.
Key Takeaways
- The global email marketing market was valued at nearly US$ 10.4 Bn by the end of the year 2021 and is expected to witness an impressive CAGR of 17% until 2032. The absolute dollar growth of the email marketing earnings is predicted to be about US$ 47.4 Bn as per the market analysis report.
- The software segment of the global email marketing market is expected to be the fastest-growing category, with an estimated CAGR of 17.7% over the forecast period. This segment is predicted to acquire more than 80% of the email marketing market share in terms of revenue.
- Among the different types of methods used for free mass mailing services, automated systems are the most attractive option for different end users. This segment is anticipated to be valued at US$ 52.5 Bn by the end of this forecast period by witnessing a growth rate of 17.4%.
- Asia Pacific is turning out to be the fastest-growing region for campaign mail services owing to its emerging information technology and communication (ITC) industry. India is the top-performing country in email marketing services with an estimated CAGR of 20.7%, followed by China at 19.7% over the forecast period.
- The US email marketing market is valued at 1.35 Bn and is poised to grow at an estimated CAGR of 14%. By virtue of the presence of a number of cold email lead generation agencies, the regional market is anticipated to be valued at US$ 6.6 Bn by the year 20232.
Competitive Landscape
The major players operating in the global email marketing market include Alchemy Worx Ltd., Adestra Ltd., GerResponse, Vertical Response, Inc., Dotdigital Ltd., Forfront Ltd., BlueHornet Inc., Constant Contact Inc., BlueTie Inc., Drip Inc., Microsoft Corporation, International Business Machines Corporation, The Rocket Science Group, LLC (mailChimp), iContact Corporation, Zoho Corporation Pvt. Ltd., Campaign Monitor, Natexo Group, Epsilon, Responsys Inc. (Oracle Corporation), and Salesforce Inc.
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Key Segments
By Type:
- Traditional
- Automated
By Component:
Software
- White Label Software
- Third-party Standard
- Web-based Application
Services
- Integration and Installation
- Support and Maintenance
By Enterprise:
- SMEs
- Large Enterprise
By End-use Industry:
- Retail/E-Commerce
- IT & Telecom
- Travel & Leisure
- Print/Publishing
- BFSI
- Others
By Region:
- North America
- Europe
- Asia Pacific
- Middle East and Africa
- South America
Table of Content
1. Preface | Email Marketing Market
1.1. Report Scope
1.2. Market Segmentation
1.3. Key Research Objectives
1.4. Research Highlights
2. Assumptions and Research Methodology
3. Executive Summary: Global Industry
4. Market Overview
4.1. Industry Evolution / Development
4.2. Key Market Indicators
4.2.1. Broadband Penetration
4.2.2. B2B and B2C Market
4.3. Market Dynamics
4.3.1. Drivers
4.3.2. Restraints
4.3.3. Opportunity
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About Us
Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.
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