The global Kraft Liner market is walking down the path of progression. It is bound to be worth US$ 20.7 Billion by the year 2029 at a CAGR of 1.7% between 2022 and 2029.
Kraft liner is widely used in packaging applications due to its exceptional strength and durability. It is commonly employed in the production of corrugated boxes, which find extensive use in shipping and transporting various goods. The Kraft liner market primarily caters to sectors such as food and beverages, consumer goods, e-commerce, electronics, and industrial packaging.
The rising demand for sustainable packaging solutions and the growing e-commerce industry have been key drivers for the Kraft liner market. Additionally, the shift towards eco-friendly materials and the need for lightweight packaging has further propelled the demand for Kraft liner.
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Key Takeaways of Kraft Liner Market Study
- Due to growing demand for packaged food across the world, food grade kraft liners are estimated to hold the largest market share during 2019-2029.
- Increasing demand for high strength and printable packaging solutions from large- to medium-scale enterprises is expected to offer lucrative opportunities to manufacturers offering bleached kraft liner solutions in the next decade.
- Corrugated boxes is estimated to be the leading segment in terms of application of kraft liner solutions, and is projected to remain the leading segment over the forecast period.
- e-Commerce end use is projected to witness fast-paced growth, owing to the high demand for kraft liner solutions from this industry, followed by electrical and electronics packaging.
- High growth in the manufacturing & retail sector, and increasing disposable income of consumers in China and India, make this region lucrative for investments. Manufacturers in the kraft liner market can focus on acquisitions and expansion in this region to improve their market share.
Key Factors Driving the Growth of the Kraft Liner Market
- Growing Awareness of Sustainable Packaging:
- Consumers are increasingly becoming environmentally conscious, leading to a surge in demand for sustainable packaging materials like Kraft liner.
- Governments and regulatory bodies worldwide are implementing stringent regulations to reduce carbon footprint, encouraging the use of eco-friendly packaging solutions.
- Expansion of E-Commerce Industry:
- The exponential growth of the e-commerce sector has significantly boosted the demand for Kraft liner packaging.
- E-commerce platforms require reliable and durable packaging materials to ensure the safe delivery of products to customers.
- Advantages of Kraft Liner over Other Packaging Materials:
- Kraft liner offers superior strength and tear resistance compared to conventional packaging materials.
- It provides excellent printing and graphics capabilities, enhancing the visual appeal of packaged products.
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The Major Players Are-
- WestRock Company
- DS Smith Plc
- Mondi Plc
- Stora Enso Oyj
- International Paper Company
- BillerudKorsnäs AB
- Metsä Board Oyj
- Klabin SA
- others
Product Launch – Key Strategy of Manufacturers in Kraft Liner Market
Key manufacturers in the kraft liner market are focusing on product launches, divestiture, and capacity expansion. Leading players are also focusing on the development of innovative packaging formats using kraft liners, which can be an efficient replacement for plastic packaging solutions.
- In March 2019, WestRock Company introduced new coated paper in response to the premiumization trend followed by the manufacturers of consumer and luxury goods.
- In October 2019, DS Smith Plc provided the Retail Ready Packaging (RRP) solution to Morrisons’ Best Bacon sizzles.
- In September 2017, International Paper Company invested US$ 300 Mn to convert its paper machine at the Riverdale Mill in Selma, Ala from uncoated free sheet to high quality white-top linerboard and containerboard.
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Key Segments Covered in Kraft Liner Industry Research
Kraft Liner Market by Product:
- Unbleached
- Bleached
Kraft Liner Market by Basis Weight:
- Below 200 GSM
- 200-400 GSM
- Above 400 GSM
Kraft Liner Market by Application:
- Corrugated Sheets
- Corrugated Boxes
- Container Boards or Solid Boards
Kraft Liner Market by End use:
- Food
- Processed Food
- Fresh Produce
- Dairy Products
- Food Grains
- Confectionery & Bakery
- Other Foods
- Beverages
- Alcoholic
- Non-alcoholic
- Electrical & Electronics
- Industrial
- Consumer
- Healthcare
- Tobacco
- Automotive & Allied Industries
- e-Commerce
- Chemicals & Fertilizers
- Building & Construction
- Others
Growth Opportunities in the Kraft Liner Market
The Kraft liner market presents several growth opportunities that can be capitalized on by industry players. These opportunities include:
- Technological Advancements:
- Continuous research and development efforts are essential to enhance the quality and performance of Kraft liner.
- Advancements in manufacturing processes, such as improved pulping techniques and recycling technologies, can drive growth.
- Geographic Expansion:
- Exploring untapped markets and expanding geographically can help manufacturers tap into new customer segments.
- Emerging economies with a growing consumer base and industrial development offer immense potential for market expansion.
- Collaboration and Partnerships:
- Collaborating with key stakeholders, such as packaging designers, retailers, and logistics providers, can create synergies and drive market growth.
- Joint ventures and strategic partnerships enable companies to leverage each other’s strengths and expand their customer base.
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