The North America fresh meat packaging market is expected to attain a valuation of US$ 724.4 million in 2023 and is projected to reach US$ 1,070.9 million by 2033.
The market for fresh meat packaging in North America is anticipated to continue its upward trend in 2021, with a total valuation of US$ 788 million predicted. By the end of 2021, fresh meat packaging market sales in North America are expected to exceed 365,800 tonnes, according to Future Market Insights (FMI).
The North America Fresh Meat Packaging Market is witnessing significant growth due to various factors such as increasing consumer demand for hygienic and convenient meat packaging, rising awareness about food safety, and the growing popularity of ready-to-cook and ready-to-eat meat products. Additionally, the rise in e-commerce platforms and the preference for sustainable packaging solutions are driving the market forward.
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Competitive Landscape
Future Market Insights in its latest market analysis discusses about the key trends shaping the fresh meat packaging market and highlights the strategies employed by market players to strengthen their market position. Market players are emphasizing on expanding their product portfolio to reach wider customer base. They are also inclined towards forming alliance and strategic merger and acquisition with other players.
The Major Key Players Are-
- Multivac Sepp Haggenmüller GmbH & Co.KG
- Robert Reiser & Co.
- Harpak-ULMA Packaging LLC
- ALKAR-RapidPak, Inc.
- Sealpac International BV.
- Bemis Company Inc.
- Winpak Ltd.
- Sealed Air Corp.
- Berry Plastic Group Inc.
- Coveris Holdings S.A.
Market Trends and Insights
1. Rising Demand for Sustainable Packaging
The increasing consumer awareness and concern about environmental sustainability have led to a surge in demand for eco-friendly packaging solutions in the fresh meat industry. Consumers are actively seeking packaging materials that minimize waste and reduce the carbon footprint. To meet this demand, packaging companies are adopting sustainable practices and introducing innovative materials such as biodegradable films and recyclable trays.
2. Shift Towards Convenience and Ready-to-Cook Products
In today’s fast-paced lifestyle, consumers are seeking convenience and time-saving solutions. This trend has significantly impacted the fresh meat packaging market, with a growing preference for ready-to-cook and pre-packaged meat products. Packaging innovations such as vacuum-sealed pouches, modified atmosphere packaging (MAP), and cook-in-bag technologies have gained popularity as they offer convenience, extended shelf life, and ease of use for consumers.
3. Emphasis on Food Safety and Extended Shelf Life
Food safety is a top priority for both consumers and regulatory authorities. As a result, there is a growing demand for packaging solutions that ensure the freshness and quality of meat products. Advanced packaging technologies, including antimicrobial films, oxygen scavengers, and intelligent sensors, help in extending the shelf life of fresh meat while maintaining its safety and integrity.
4. E-commerce Boom and Packaging Innovations
The rapid growth of e-commerce platforms has transformed the retail landscape, and the fresh meat industry is no exception. With the rise in online meat sales, packaging companies are focusing on developing packaging solutions that can withstand the challenges of e-commerce, such as temperature control, leak-proof designs, and convenient handling. Additionally, interactive and informative packaging designs are being adopted to enhance the online shopping experience for consumers.
North America Fresh Meat Packaging Market: Regional Analysis
The North American fresh meat packaging market is segmented into the United States and Canada. The United States is the largest market for fresh meat packaging in the region, owing to the growing demand for packaged meat products and the presence of a large number of meat processing companies in the country.
North America Fresh Meat Packaging Market: Conclusion
The North American fresh meat packaging market is expected to witness significant growth in the coming years, driven by the increasing demand for packaged fresh meat in the region. The growing population and the rising demand for convenience food products are the major factors driving the growth of the market. However, the stringent regulations regarding the use of plastic in packaging and the concerns about the environmental impact of plastic packaging are some of the factors that may hinder the growth of the market.
The key players operating in the North American fresh meat packaging market are focusing on developing new packaging materials and technologies to meet the changing consumer preferences and comply with the regulations. The market is expected to provide significant growth opportunities for the key players in the coming years.
For instance, in April 2021, Coveris Holdings S.A. completed the acquisition of a profitable and stable business Initial Packaging Ltd which specialized in the production of specialty bags to focus on converted high end packaging solutions
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Market players are looking towards integrating recycled material in fresh meat packaging to replace the packaging solutions containing polystyrene foam tray and plastic film.
Growing consumer awareness and concern for non-biodegradable plastic has pushed market payers towards producing bio-plastics and molded fiber materials in compliance with performance requirements and standards set in packaging to keep the meat fresh for consumption.
Increasing consumption of animal meat especially poultry, pork, and beef in U.S. and Canada will boost the demand for fresh meat packaging solutions during the forecast period. Rapid urbanization and improved standard of living are the key factors directly influencing the consumption of animal products in these countries.
More than 354 million chickens were slaughtered in federally inspected slaughter houses in 2021 in Canada, according to Agriculture and Agri-Food Canada, Animal Industry Division.
Increasing slaughtering activities and establishment of retail chains and supermarkets has made animal meat readily available across North America. Rising demand for sustainable packaging which keeps meat fresh and offers stable shelf life has accelerated the sales of high barrier fresh meat packaging products.
COVID-19 pandemic hindered the fresh meat packaging production due to lack of raw material used in manufacturing and disruption of supply chain. As majority of raw materials are imported, lockdown and closure of trading routes slowed the production rate.
Market is expected to bounce back post pandemic. Investment in research and development of environment friendly packaging solution will boost the market growth.
Key Takeaways from FMI’s Fresh Meat Packaging Market Study
- Ethylene Vinyl Alcohol (EVOH) material segment is expected to grow at more than 4% CAGR owing to its eco-friendly nature and high recyclability.
- Modified atmosphere packaging technology is predicted to expand at more than 2.6% CAGR owing to its superior aesthetics and improved shelf life.
- 7-layer segment will generate the highest revenue followed by 5-layer segment as they offer extended shelf life, protects meat from bacteria like salmonella.
- U.S. will account for more than 80% share of the North America market backed by increasing consumption and export of poultry and beef and presence of modern processing infrastructure in the country.
“Rising popularity of fresh processed meat products like hot dogs and rapid expansion of quick service restaurant chains and fast food joints like McDonalds will boost the demand for fresh meat packaging in North America,” says the FMI analyst.
Key Segments Covered in Fresh meat packaging Market Study:
By Packaging Format:
- Modified Atmospheric Packaging
- Vacuum Skin Packaging
- Verteroplasty Packaging
- Others
By Material Type:
- Polyethylene
- Poly vinyl chloride
- Bi-axially oriented polypropylene
- Polyamide
- Ethylene-vinyl alcohol copolymer
- Polypropylene
- Others
By Layer Type:
- Monolayer
- 3-layer
- 5-layer
- 7-layer
- 9-layer
By Meat Type:
- Beef
- Pork
- Poultry
- Others
Key Regions/Countries Covered:
- North America
- U.S.
- Canada
More Insights on the Fresh Meat Packaging Market
In its latest report, FMI offers an unbiased analysis of the North America fresh meat packaging market, providing historical data for the period of 2016-2020 and forecast statistics for the period of 2021-2031. In order to understand the market potential in North America, its growth, and scope, the market is segmented on the basis of packaging format (modified atmospheric packaging, vacuum skin packaging, verteroplasty packaging, and others), material type (polyethylene, poly vinyl chloride, bi-axially oriented polypropylene, polyamide, ethylene-vinyl alcohol copolymer, polypropylene, and others), layer type (monolayer, 3-layer, 5-layer, 7-layer, and 9-layer), meat type (beef, pork, poultry, and others), across major regions of North America.
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