The expected size of the worldwide anti-malware market in 2022 is US$ 9,617.3 billion, and from 2022 to 2032, it is anticipated to grow at a CAGR of 11.6 percent to reach US$ 28,817.9 billion. Growth is related to the rise in demand for cybersecurity and virus defense. From 2016 to 2021, the market grew at a 13.3% CAGR in terms of value.
Technology improvements are what fuel the global anti-malware market. Vendors have the challenging task of continuously creating innovative solutions to protect businesses and individual consumers from various hazardous infections. Although the terms anti-malware and anti-virus are sometimes used synonymously, the former’s scope and scale cover a variety of functions not offered by a standard anti-virus tool.
The demand for anti-malware products and services is rising as internet users continue to grow. Internet access is now available 24 hours a day, 7 days a week, dramatically increasing the possibility of malware infection. Email and the internet are the most common ways that malicious software is disseminated.
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A Comprehensive Solution for Reputation Scanning and Security
Anti-malware manufacturers are concentrating on protecting user security through reputation scanning since malware is most typically used for stealing personal and commercial information or performing acts of damage. While traditional anti-virus software and firewalls are still effective against known malware, providers are increasingly focusing on Reputation Scanning and Application Control to provide full protection.
As the previous Ransomware assaults have shown, suppliers are unprepared for malware that is new to them. WannayCry, a recent ransomware, infected people in over 150 countries, making it a worldwide pandemic. Ransomware took major institutions captive, demonstrating the flaws in end-user security once again.
Key players in the global anti-malware market are gradually shifting toward reputation-based security to provide comprehensive features to their clients. The advantage of reputation scanning is its ability to identify new threats as they are created. The limitation of conventional anti-malware security is while it helps safeguard devices against known malware, it is usually found lacking when sophisticated malware is created and unleashed upon unsuspecting users.
Reputation scanning involves studying the data patterns of billions of users to identify continuously evolving threats. The data is collected anonymously with an opt-in feature for users who want their application usage data to be collated. Considering the micro-distribution stage of malware, reputation-based technology is being increasingly adopted by vendors globally.
Demand for Mobile Anti-Malware Services Growing Strongly
As mobile becomes the preferred gadget for a majority of users, vendors are increasingly developing solutions that are customized to the mobile experience. The extensive use of smartphones in the business milieu has led to rising investment in anti-malware products and services that safeguard data and other confidential information. It is estimated that spending on mobile anti-malware will grow at a steady pace in the foreseeable future.
Anti-Malware Market: North America at Forefront in Terms of Innovation, Asia Pacific Important in Terms of Volume
The global anti-malware market will continue to be influenced by the evolving needs of organizations. The U.S. remains an important market for anti-malware vendors – not only because of the number of gadgets, but also for spearheading innovation in terms of advanced technology.
Sales of mobile phones, tablets, and laptops have remained healthy in Asia Pacific owing to increased spending power among the region’s vast middle class. Cybersecurity vendors are focusing on increasing their presence in Asia Pacific to penetrate into this rapidly evolving market. The Asia Pacific Excluding Japan (APEJ) anti-malware market is expected to provide growth opportunities to vendors in the future.
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Competitive Landscape
Leading companies offering anti-malware products and services include AVAST Software, BitDefender, AVG Technologies, Symantec, McAfee, Malwarebytes, Sophos, Lookout, Kaspersky Lab, and Intel Security Group.
The research report presents a comprehensive assessment of the market and contains thoughtful insights, facts, historical data, and statistically supported and industry-validated market data. It also contains projections using a suitable set of assumptions and methodologies. The research report provides analysis and information according to categories such as market segments, geographies, types, technology, and applications.
Regional analysis includes
- North America (U.S., Canada)
- Latin America (Mexico, Brazil, and Rest of Latin America)
- Western Europe (Germany, Italy, France, U.K, Spain, Nordic countries, Belgium, Netherlands, Luxembourg and the Rest of Western Europe)
- Eastern Europe (Poland, Russia, and Rest of Eastern Europe)
- Asia Pacific (China, India, ASEAN, Australia & New Zealand)
- Japan
- Middle East and Africa (GCC, S. Africa, and the Rest of MEA)
Table of Content
1. Executive Summary | Anti-Malware Market
1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
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Future Market Insights, Inc. (ESOMAR certified, Stevie Award – recipient market research organization, and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel, and End Use over the next 10 years.
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