Pretzel Salt is food grade ground white crystalline NaCl (Sodium Chloride) produced under strict process control procedures. It’s made with finely ground salt that doesn’t absorb as much moisture as regular salt. Pretzel salt grains are flat and rectangular. The shape of pretzel salt sticks to pretzels and other baked goods such as bread, hard rolls and bagels. Additional uses for pretzel salt include fortifying meat, salting fish, frying zucchini, and pickling. Growing demand for ready-to-eat foods and healthy snacks are driving the growth of the pretzel salt market.
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Rising consumption of pretzels and other baked goods is providing a boost to the pretzel salt market
Pretzel salt is insoluble salt, also known as coarse food grade salt. Pretzel salt is characterized by its translucent appearance and additive-free. Opaque white enhances the visual appeal. The coarse grain size of pretzel salt makes it ideal for handling and storage in baked goods. Pretzel salt is carefully extracted and is considered natural or organic with no additives, allowing it to be used in clean label products, one of the main drivers of the market. Because of the benefits it provides, nutrient-dense pretzel salt has generated quite a bit of buzz. The aspect that remains the most important driver of the pretzel salt market growth is the wide application it has in the food industry.
Global Pretzel Salt Market: Key Players
Key players operating in the global pretzel salt market include Cargill, Morton Salt, Hoosier Hill Farm LLC, Santa Cruz Biotechnology, Inc., SaltWorks Inc., QualiTech Corp., San Francisco Salt Company, Jacobsen Salt Co., Barry Farm Foods and Southwest Salt Company LLC .
Key Advances in Pretzel Salt Market
In 2016, SaltWorks Inc. launched a new Salt portal with pretzel salt to serve B2B consumers. This portal deals with wholesalers and mass consumers. The website is mobile-friendly and the company won an Innovation Award for Best B2B User Experience.
Opportunities for Market Players in Pretzel Salt Market:
The number of pretzel salt producers currently on the market is limited, so there are opportunities for players ready to enter the pretzel salt market. Increasing consumption of bakery products such as pretzels is helping the growth of the pretzel salt market. It is also expected to promote the sale of pretzel salt in retail stores and other specialty stores through certifications such as HALAL and KOSHER obtained by producers. The growing consumption of pretzels as a whole, especially salted pretzels, is providing manufacturers with opportunities to expand their business in the pretzel salt market. Geographically, there is a growing demand for pretzel salt in Asia Pacific and the Middle East and Africa. Increasing manufacturing units in the UAE and other countries could increase production and increase upstream demand for pretzel salt. Owing to the widespread application of baked goods and other foods as a preservative, the pretzel salt market is gaining considerable influence and is projected to grow at a steady CAGR over the next few years.
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Key data points covered in the report
The key data points covered in the report are:
- Overview of Pretzel Salt Market including background and evolution
- Macroeconomic factors affecting the market and its potential
- Market dynamics such as drivers, challenges and trends
- Detailed value chain analysis of the market
- Cost structures for products and sectors covered in the study
- In-depth pricing analysis by key segments, regions and major market players
- Demand and supply analysis such as top production and consumption regions, import/export and overall trade scenario
- Market structure analysis including hierarchical classification of key market players
- Competitive landscape of the market including detailed profiles of the top players in this market
The report covers exhaust gas analysis for:
- market segment
- market dynamics
- market size
- supply demand
- Current trends/issues/challenges
- Competition and Related Companies
- Technology
- value chain
Regional analysis includes:
- North America (USA, Canada)
- Latin America (Mexico, Brazil)
- Western Europe (Germany, Italy, France, UK, Spain)
- Eastern Europe (Poland, Russia)
- Asia Pacific (China, India, ASEAN, Australia and New Zealand)
- Japan
- Middle East and Africa (GCC countries, South Africa, North Africa)
Global Pretzel Salt Market: Segmentation
On the basis of Application, the Global Pretzel Salt Market is segmented into:
- Serial
- baked goods
- dry blend
- Condiment
- meat
- poultry
- fish
On the basis of product type, the global pretzel salt market is segmented into:
- natural
- iodide
On the basis of distribution channel, the global Pretzel Salt market has been segmented into:
- Direct Selling (B2B)
- Indirect Sales (B2C)
- hypermarket/supermarket
- online store
- specialty store
- other retailers
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Future Market Insights, Inc. (ESOMAR certified, Stevie Award – recipient market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.
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