Large-scale livestock feedlot operations, where tons of feed are rationed every hour, are likely to drive growth in the global balers market. The key reasons driving market expansion have been recognized as increasing product awareness among end-users and a desire for stationery wire tying balers. The market is predominantly managed by a group of tier-1 firms who rule at both the global and local/regional levels.
Hay has been removed manually or using hay forks to rake and gather cut grasses into appropriately sized heaps since the emergence of agriculture technology in the late 1800s. Later in the 1860s, mechanical grass cutters were invented, which led to the development of current devices such as balers and mowers. Balers were automatically picking up hay from the ground and connecting to tractors by the 1940s. Balers have been evolved into current farm equipment by companies like New Holland, Hesston, and John Deere.
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Since the launch of balers, major manufacturers have undergone a lot of technological upgrades to enable the convergence of balers with a plethora of advancements, such as tractor-pulled automatic tie pick up, or wire tying balers. Additionally, manufacturers are launching new balers with advanced features to sustain their market share over the forecast period. For instance, Claas KGaA mbH introduced new stationary chamber round balers named Rollant 620, with 1.50 m diameter of the bale.
This has been developed for harvesting of hay and straw with high throughput and bale density. Similarly, Massey Ferguson launched new series MF 2200 (large square balers) which includes a new Packer Cutter for the MF 2240 and MF 2250 models. Likewise (Aug, 2017), the company (Deere and Company) introduces five new models for precutter baler (1.5m) and round bale accumulators. These all models comprise of the new (0 Series Round Balers) which are build upon the nine series balers and comprise of new features which improve balling speed, hay pickup and productivity in the field.
Therefore, to gain competitive advantage, manufacturers are providing possible services and product training facilities to consumers (farmers) via several initiatives. Aftersales service facilities and training are being provided by manufacturers through distributors/franchisees or direct sales channel in the target regions. Therefore these kind of activities, in turn, enhance the brand image and consolidating companies’ business footprint as well as consumer base.
Regional Market Outlook
The global balers market is segmented into the following regions – Middle East and Africa, China, India, North America, Latin America, Eastern Europe, Western Europe, Japan and South East Asia. India and China have been dominant in the Global Balers market mainly due to increased acceptance by farmers on individual as well as commercial level. In North America, the USA is a prominent market due to the high demand from agricultural industry. Western and Eastern Europe are also expected to provide sound growth opportunities due to rising awareness about balers. Latin America is also projected to grow with considerably high CAGR due to rising demand from countries such as Brazil and Mexico. Growth in the Middle East and African region is expected to be considerably less as compared to the other regions.
Brief Approach to Research
FMI will follow a modelling-based approach and triangulation methodology to estimate data covered in this report. A detailed market understanding and assessment of the nature, product type and end uses of the product segments covered in the study is followed by a demand-side analysis to estimate the sales of target product segments, which is then cross-referenced with a supply-side assessment of value generated over a pre-defined period. The statistics and data is collected at a regional level and consolidated and synthesized at a global level to estimate the overall market sizes.
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By Segment:
Balers are generally used by farmers in their field that used to collect cut hay and compact it into compressed form, manageable parcels for efficient transport. Small square balers could harvest a bale hay weighs between 18 to 32 kg whereas, large bales could produce 454 kgs of bales. Therefore, large balers must be moved with the help of tractors. The Balers market can be segmented on the basis of the following criteria:
By type-
- Small square/rectangular
- Small Round
- Large square/rectangular
- Large Round
By Size-
- Bound with twine
- Strapping
- Netting
- Wire
By End Use
- Industrial
- Agriculture
Key Players
The key players ruling the global Balers market are Deere & Company, Case Construction Equipment, Caterpillar Inc., Kuhn S.A, AGCO GmbH, Vermeer Corporation, Claas KGaA mbH, Krone UK Ltd., to name a few in the global and regional specific markets.
Increasing opportunities in the agricultural industry due to the advancement in technology, and increase in demand from industrial sector are expected to create demand for balers in the forthcoming years. With the market being less focused, opportunities for market entrants are projected to be on the optimistic side with focus on regional/ local markets by market participants. Also, the value or supply chain is expected to expand due to an entry of retailers and product suppliers catering to high sales volume demand from the farmers receiving significant trade margins.
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