US Digital Pregnancy Test Kits Market is estimated to surpass US$ 328.79 Million by 2032

The rising US digital pregnancy test kits Market over analogue or conventional pregnancy test kits is expected to drive growth in the Digital Pregnancy Test Kits Market during the forecast period.

According to a new Future Market Insights (FMI) report, the US digital pregnancy test kits market is estimated to surpass US$ 328.79 Million by 2032, with a market CAGR of 5.9%.

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Because of their reluctance to undergo laboratory testing, an increase in the number of working-class women is expected to increase demand for self-contained pregnancy test kits. However, due to increased accuracy and reliability, the demand for advanced features in pregnancy kits such as Bluetooth connectivity or smart countdown kits has grown in the digital pregnancy test kits market.

Clearblue, First Response, PregaNews, Surearly, and E.P.T. are some of the most popular brands of digital pregnancy test kits on the market in the United States.

Some of the major factors driving the growth of the digital pregnancy test kit market in the United States are rising first-time pregnancy rates, rising disposable incomes, and easy availability.

The COVID-19 pandemic has had a significant impact on the sales of digital pregnancy test kits. Due to a limited workforce, a countrywide lockdown, and disrupted supply chains, the digital pregnancy test kits market has slowed in the first few months of 2020.

The pandemic, on the other hand, increased demand for home-pregnancy detection tests in order to reduce testing at clinics and hospitals, which benefited future growth prospects.

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Key Takeaways from U.S. Digital Pregnancy Test Kits Market Study

  • Branded test kits will account for more than 85% of the market. Because of the ease of availability via e-commerce and other online platforms, the segment is expected to grow at a CAGR of 9.3%.
  • Due to easier access to patients, retail sales are expected to grow significantly faster than other distributional channels. Retail sales are also expected to grow at a 5.8% CAGR.
  • The decreasing cost of digital technologies will drive product development and higher consumer adoption rates.
  • Due to advancements in these test kits and their ease of use, test kits for home use will experience rapid growth over the forecast period.

Who is Winning?

Competing to gain a larger market share, key players continue to rely upon acquisitions, collaborations, and a focus on product launches to provide access to new technologies in both new and existing markets. Key manufacturers are entering into strategic agreement with leading players to expand their product portfolio across the U.S.

For instance, in 2017, Sugentech Inc., a major digital pregnancy test kits manufacturer entered into a strategic partnership with CGETC, Inc., a marketing company to launch their product line in the U.S. The business alliance aims to support the distribution of product portfolio across the country with emerging players extending their partnership to strengthen their product portfolio.

In February 2019, NFI Consumer Healthcare expanded the agreement with Callitas Health to distribute the co-branded product NFI’s e.p.t, the Over-The-Counter (OTC) pregnancy test kit in the U.S.

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Leading manufacturers are focusing on collaborating with retailers such as WalMart and Walgreens. This has allowed consumers to choose from a wide number of options. Manufacturers are also focusing on designing new products that can provide better results at an affordable price, with reliable outputs.

Key market players covered by FMI include Swiss Precision Diagnostics GmbH, Church & Dwight Co., Inc., Gregory Pharmaceutical Holdings, Inc., Mankind Pharma (Lifestar LLC), Sugentech, Inc., NTBIO Diagnostics Inc., and Bio-AMD.

Digital Pregnancy Test Kits Market by Category

By Product:

  • Branded Test Kits
  • Private Label Test Kits

By Distribution Channel:

  • Institutional Sales
    • Hospital Pharmacies
    • Gynaecology Clinics
    • IVF Clinics
    • Maternity Care Centers
  • Retail Sales
    • Retail Pharmacies
    • Drug Stores
    • Hypermarkets & Supermarkets
    • Online Sales

About Future Market Insights, Inc.

Future Market Insights, Inc. (ESOMAR certified, Stevie Award – recipient market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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