During the projection period, it is anticipated that the market for content production would grow at a 12.2% CAGR (2022 – 2032). By 2022, the market is projected to be worth US$ 13.4 billion, and by 2032, it is anticipated to be worth US$ 47.2 billion. Content production is the process of generating thoughts and gathering data from any media in specific circumstances. Examples of content creation include audio or video files, animations, text, images, and graphics.
The content creation market refers to the industry that produces and distributes various forms of content, such as text, images, videos, and audio. This includes industries such as publishing, film, television, and digital media. The market is driven by the increasing demand for digital content and the growth of social media platforms, which have made it easier for individuals and companies to produce and distribute content. The market is also driven by the increasing use of smartphones and other mobile devices, which have made it easier for people to access and consume content on the go.
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What are the main market dynamics for content creation?
Information production software makes it simpler to write, publish, and distribute digital content, which is boosting demand for content creation globally.
Widespread use of social media sites like Instagram, Twitter, Facebook, and LinkedIn, among others, is creating a number of new market prospects for content development.
On the other side, the absence of open-source software poses a significant barrier to the market’s growth.
The market for content development is also expected to grow as a result of greater digitization, increased social media marketing, and expanded high-speed internet connectivity.
How is the market for content creation categorised?
The market is divided into textual, graphical, video, audio, and other categories based on the format of the material. On the basis of tool type, the market is divided into cloud-based and on-premise content production tools, with the cloud-based segment predicted to occupy 72.4% of the market share for content creation.
The cloud is becoming more accessible to both businesses and people, enabling everyone to participate in the digital economy. The cloud is now able to handle workloads in the media and entertainment industry as creators find it easier to collaborate on stories.
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What is the Competition Landscape in the Content Creation Market?
On account of the widespread adoption of content creation tools across a variety of industry verticals and the presence of leading tool developers in the region, the United States is likely to account for the major share.
The market in the US is expected to grow significantly during the forecast period with a CAGR of 11.9%.
Due to the increased usage of content creation tools and services across emerging countries, China and Japan markets are predicted to be the fastest expanding region throughout the projection period.
Recent developments
- Magisto’s Emotion Sense Technology (EST) is an AI-based processing system that allows users to turn their photo and video collections into high-quality films with Hollywood-style suspense.
- By providing scalability, flexibility, vast processing capacity, and cost-effectiveness, EST aids in the improvement of content audits.
- Acrolinx GmbH, a provider of AI software for enterprise digital content development, has announced the majority acquisition of Gesnui GmbH, which likely helps the worldwide market expand even further.
Key Players
- Adobe Systems Incorporated
- Aptara Inc.
- Acrolinx GmbH
- Apple, Inc.
- Corel Corporation
- Integra Software Services Pvt. Ltd.
- MarketMuse, Inc.
- Microsoft Corporation
- Quark Software, Inc.
- Trivantis
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Key Segments
By Content Format:
- Textual
- Graphical
- Video
- Audio
- Others
By Tool Type:
- Cloud-based/Web-based Content Creation Tools
- On-premise Content Creation Tool
By Enterprise Size:
- Large Enterprise
- Small & Medium Enterprises (SMEs)
By End-use Industry:
- IT & Telecom
- Travel & Hospitality
- Retail
- Education
- Healthcare
- Media & Entertainment
- Others
By Region:
- North America
- Latin America
- Asia Pacific
- Middle East and Africa
- Europe
Related Reports
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Content Creation Software Market by Solution Type, Application & Region – Forecast 2022 – 2032
Component Content Management Systems Market by Type, Application & Region – Forecast 2022 – 2032
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