Smart Fragrance Box Market is Anticipated to Expand to a Valuation of US$ 64.98 Million in 2023

The smart fragrance box market is projected to rise to a value of US$ 64.98 million in 2023 and is estimated to post a CAGR of 8.3% from 2023 to 2033, reaching US$ 144.23 Million in 2033.

Growing air care market and consumer preference for pleasant smell in their surroundings have led to an upsurge in spending on smart fragrance box market products, thereby lashing the demand for the smart fragrance box in the global market.

People are becoming more serious about their lifestyle and personal care, fragrances perceived as a quintessential part of that. These days fragrance are not perceived as a luxury anymore, but an essential part of personal care.

Moreover, these fragrances help in relieving stress and reducing fatigue. Floral, fantasy, rosy, fruity, fresh & clean, and gourmand are some of the most chosen fragrances among the customers.  In addition to this, a wide ranges of smart fragrance diffusers are available in the market such as diffusers, smart diffusers, essential scented candles, and sprays.

In addition, they come in a variety of designs, colours, and styles, which enhance the aesthetics of the surroundings.

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Global Smart Fragrance Box Market: Market Dynamics

How is the Spa Industry Driving the Smart Fragrance Box Market?

Smart fragrance box industry is getting more traction as people are driven towards the maintenance and enhancement of their surroundings. Smart fragrance box has been designed with the purpose of giving consumers control over the smell and fragrance.

Some of the positive feature that drives the marketit removes unpleasant smell, boost energy, and improves mental health, boost immunity.Moreover, availability of scented or aromatic smart fragrance in an extensive variety of designs, shapes & sizes, and colours, acts as a key driver of the segment.

The thriving growth of the spa industry has a major contribution towards the upsurge in the demand of the smart fragrance box as it is regularly used by them to make their clients feel fresh, relieved and stress-free.

The increase in the construction of short term renting homes like Airbnb, HomeToGo, Flipkey, Onefinestay, Vrbo, Wimdu and others which provide rental home to people is assisting in the increase demand of the smart fragrance box market.

Will Natural-based Category Drive the Sales of Smart Fragrance Box over the Forecast Period?

Rise in the internet penetration opens various opportunities for smart fragrance box market. Moreover, over the past few decade, there has been a substantial increase in the internet penetrationMost of the consumers now rely on the internet to gain information and consider online shopping as one of the most feasible ways.

As a result, most of the manufacturers have gone online and created their own websites for selling smart fragrance box.

Organic/natural based smart fragrance box diffuser is a great deal that manufacturers are working upon. For instance, organic smart fragrance box will be less harmful to humans and dogs and is likely to have a positive impact on the demand of smart fragrance box market.

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How are Product Innovations Influencing the Sales of Smart Fragrance Box?

Manufacturers are continuously thriving towards making innovative smart fragrance box that can be controlled using a smartphone or any Bluetooth devices. Some of the features that create attraction are setting up a fragrance playlist similar to how consumer would do with a music playlist.

The device also incorporates with other IoT devices such as a smart alarm clock or lighting system. Consumers can also personalize the scent experience by adjusting the scent intensity, custom schedules setting and utilizing away mode within the app.

Smart fragrance box is an excellent gift for wedding, birthday, or some other occasion. Besides being a good value for money product, it offers the customer a luxurious appeal. Home aesthetics are gaining popularity, especially in the developing regions; therefore, smart fragrance box is a perfect house warming present and might witness increased demand over the forecast period.

Are Health Concerns Restraining the Demand for Smart Fragrance Box?

A major challenge to the otherwise prospective smart fragrance box market is the rise in consumer awareness regarding the harmful effects of using fragrances. In the residential sector, use of fragrance box might lead to headaches, dizziness, nausea, or respiratory distress.

Consumers with severe respiratory issues like bronchitis and asthmaare susceptible to allergic reaction, thereby inflicting a negative impact on their health. Such incidences pose a challenge to the smart fragrance box industry surge.

However, rise in the awareness among the consumers about the  harmful effects of using fragrances such as headaches, dizziness, nausea, respiratory distress, and others is expected to hamper the growth of the smart fragrance box market forecast.  People with health complication related to lungs issues or breaking issues can result in an allergic reaction and negative impact on their health

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Smart Fragrance Box Market: Competitive Analysis

The top players in the smart fragrance box market are

  • Moodo AIR
  • Godrej
  • AER Smart Matic
  • Yankee
  • Dr. Trust
  • Pura
  • Aroma Cent
  • Esteban Paris
  • Rosemore
  • Aera
  • Viva naturals
  • Mainstays
  • Artnaturals
  • Others.

In November 2019, Godrej introduced its Air Smart Matic which is a Bluetooth enabled automatic diffuser mostly used in office premises, in hotels, households, spas.

Smart Fragrance Box Market: Market Segmentation

On the basis of product type:

  • Sprays
  • Diffusers
  • Candles
    • Unscented
    • scented
  • Essential Oils
  • Incense sticks

On the basis of material:

  • Plastic
  • Wooden
  • Steel
  • Glass
  • Metal

On the basis of end-use:

  • Residential
  • Commercial
  • Hotels
  • Restaurants
  • Hospitals
  • Malls
  • Others (Salon, Cafeteria and Spas)

On the basis of distribution channel:

  • Supermarkets/Hypermarkets
  • Specialty Stores
  • Gifts Stores
  • Multi-brand Stores
  • Online Retail Store
  • Others distribution Channel

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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